Analytics & Measurement - Page 7
244 articles
World Cup Ad Spend Leaves Non-Partners on the Sidelines
Ad budgets are shifting as the World Cup dominates June. Non-partner brands are pausing spend, while major sponsors concentrate resources on TV. The market impact is smaller than expected.
WP Engine Launches Newsroom to Streamline Editorial Workflows
Juggling multiple browser tabs slows down digital publishing. Newsroom, a new platform from WP Engine, aims to centralize editorial tools and reduce workflow friction for journalists and editors.
Reddit Launches Split Testing Tool for Advertisers
A new feature lets brands compare ad variants before campaigns go live. The tool offers controlled A/B testing and automated winner selection. Minimum daily spend applies.
TV Time App to Shut Down as Whip Media Prioritizes AI
A major TV tracking app will close in July 2026. Whip Media is ending TV Time to focus on AI tools. Users can export their data before the shutdown. The move highlights shifting priorities in media tech.
US Ad Market Growth Splits as Top Categories Outpace Others
Ad spending in the US is showing uneven growth. New data reveals top advertising categories are expanding, while others decline. Analysts point to consumer pressures shaping budgets.
Media Trust and Data Sharing: Where Consumers Draw the Line
Americans are cautious about sharing personal data with media platforms. New research shows viewers are selective about what they disclose. Trust varies sharply by platform and type of information.
Equativ’s Michael Lehman Sees AI as a Boost for Open Web and Programmatic
AI is stirring debate in digital advertising, but Equativ’s Michael Lehman offers a rare optimistic view. He discusses transparency, publisher prospects, and why halting marketing spend could backfire.
TVB Challenges Nielsen’s Streaming TV Audience Estimates
Industry group TVB says Nielsen’s Q1 2026 ad-supported TV data overstates streaming’s share. The group points to missing context and questions broadband-only penetration figures.
Gen Z Drives Movie Theater Visits With Social Buzz and Horror Hits
Young adults in the U.S. are returning to cinemas at higher rates than before the pandemic. Social media influence and unexpected horror film successes are fueling this trend, according to new research.
Guardian Expands With 55 New Digital and Visual Journalism Roles
Dozens of new jobs are coming to the UK, US, and Australia. The Guardian is investing in video, audio, and data journalism. The move aims to reach new audiences and strengthen its digital future.
Financial Express Rethinks Page Views as Newsroom Success Metric
Legacy newsrooms are questioning the value of page views. Financial Express Digital’s Vertika Kanaujia says engagement and trust matter more than raw traffic. New frameworks are shifting how editorial teams measure success.
Chrome Extension Adds Full Metrics to Google AI Overviews
A new Chrome tool lets SEO professionals see complete performance data directly in Google Search Console’s AI Overviews report. No more switching tabs or exporting CSVs. The extension overlays key metrics for faster analysis.
Ace Hardware Turns Prime Day Buzz Into Loyalty and Revenue Gains
Retailers are adapting to the mid-year deals surge. Ace Hardware uses its own Rewards Days to drive sign-ups, boost retail media, and capture market share. The strategy leverages shopper behavior shaped by Amazon’s Prime Day.
OOH Advertising Moves Beyond Billboards to Follow Audiences
Out-of-home advertising is no longer limited to static billboards. Brands are using moving formats like transit wraps and rideshare placements to reach consumers wherever they go. Measurement tools now track real impact.
Publishers at Cannes Lions 2026 Prioritize Trust and Quality Over AI Hype
Media leaders at Cannes Lions 2026 shifted focus from AI buzz to building trust, improving data collaboration, and delivering premium experiences. The event highlighted a new approach to value across the open web.
Why Venture Capital Needs a Data Overhaul for AI Decisions
Venture capital firms are relying on AI, but flawed data sources are undermining investment decisions. Henrik Landgren argues that direct access to company financials and better data infrastructure could transform how investors spot and evaluate startups.
Washington Post Experiments With Flexible Access to Boost Reader Revenue
A new approach at The Washington Post aims to convert more readers by offering flexible access options. The strategy targets users unwilling to commit to long-term subscriptions, seeking to close the gap between willingness to pay and willingness to commit.
How ChatGPT Deep Research Actually Reads Your Website
AI-driven site analysis is changing how content is discovered and ranked. Peec AI reveals the step-by-step process behind ChatGPT Deep Research’s approach. Learn what your server logs really show about its behavior.
Walmart Invests Over $1 Billion in Streaming Ad Platform Vibe.co
Retailers are moving deeper into streaming ads. Walmart has agreed to acquire Vibe.co, a connected TV ad platform, in a deal valued above $1 billion. The move highlights how shopping data is shaping video advertising.
UK Publishers Unite to Launch Atria, Curating Premium Ad Inventory
Six major UK publishers have formed Atria, a collective to control and curate their own ad inventory. The move aims to offer advertisers high-quality, scalable options while addressing challenges from programmatic advertising and changing web standards.
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