SEO & Search
130 articlesUseful material ranges across permission settings, case studies, community discussions, social distribution tests and comparison pieces. Each piece should give visitors a reason to understand the development instead of treating it as another brief update.
Subjects such as Google Search, Google News, Google Discover, Technical search visibility provide useful follow-up reading. They show how the page relates to neighboring questions and future developments.
7 Feedback Loops That Make AI Content Smarter
Recurring edits can reveal where your AI content workflow breaks down. Discover seven feedback loops that help teams catch weak angles, improve research, enforce quality, and adapt to real-world performance.
Claude Users’ Shared Chats Are Publicly Indexed by Google
Sensitive conversations and creations from Claude are appearing in Google search. Users may not realize their shared links are accessible to anyone. Exposed data includes personal details and confidential information.
AI Search Prefers These 10 Content Formats
Content cited by ChatGPT, Gemini, Claude, and Perplexity often shares key structural traits. A new HubSpot and AirOps study reveals which formats boost visibility in AI-generated answers.
Google Bans Fake and Undisclosed Incentivized Reviews in Snippets
A new guideline from Google prohibits fake or undisclosed incentivized reviews in review snippet structured data. Publishers must now ensure all reviews are genuine and transparently disclosed to remain eligible for rich results.
Agencies Struggle to Prove Client Visibility in ChatGPT
Clients now demand proof of their presence in AI search results, but most agencies lack the tools to deliver clear answers. New data shows AI-driven search is the top client request, outpacing paid ads and video.
How to Break Down SEO and PPC Silos for Maximum Impact
Many companies struggle to align SEO and PPC teams, missing out on valuable search real estate. Discover proven organizational models, shared metrics, and data exchange tactics that drive collaboration and boost ROI.
AI Chatbot Conversations Accidentally Indexed by Search Engines
Private chats shared through Anthropic Claude were unexpectedly exposed in search results. Despite technical safeguards, some conversations became publicly accessible, raising new privacy concerns for AI users.
Paid Search Spend Climbs Despite Rise of Answer Engines
Digital ad budgets for search continue to grow. Social channels are gaining ground even faster. Marketers are watching OpenAI’s ad ambitions as Google and Meta hold their lead.
Why Most SEO Tests Fail and How to Get Reliable Results
Many SEO experiments show positive results, but few prove real impact. Learn how to avoid common testing mistakes, isolate true performance gains, and decide when to scale changes for lasting search growth.
Google Rolls Out AI Max to Monetize Billions of Searches
Previously untapped search queries are now open to advertisers as Google launches AI Max out of beta. The tool uses artificial intelligence to expand ad reach, optimize copy, and match ads to relevant pages in real time.
Google’s DSA Campaigns to Be Replaced by AI Max in 2027
Standalone Dynamic Search Ads will be phased out as Google shifts to AI Max for Search. Advertisers must prepare for new targeting, creative controls, and campaign structures before the February 2027 migration.
ChatGPT Now Integrates Yelp Reviews, Ratings and Photos
OpenAI’s ChatGPT will now display real-time Yelp reviews, ratings, photos, and business info in local search results. Users can request quotes from service providers directly in ChatGPT. Yelp branding and links will be included.
Cocktail Mixing Event Brings Buzz to Google’s London Office
A lively cocktail mixing session took place at Google’s London headquarters, drawing attention from the search industry. The event was captured in a video shared on Instagram, highlighting the company’s creative approach to team gatherings.
Major Publishers Rethink Google Access as AI Alters Search Traffic
Traffic from Google is no longer guaranteed for publishers. Reddit and several major media brands are weighing whether to restrict Google’s use of their content as AI-driven search features disrupt revenue models.
AI Search Platforms Face Rapid Shifts as User Habits Evolve
Major changes are underway in how Americans use AI-powered search. New data shows ChatGPT losing ground to Gemini and Claude, while search queries grow longer and ad placements reshape visibility. Brands must adapt quickly.
AI Agents Are Now a Real Audience for Advertisers
Non-human traffic is no longer just bots. AI agents acting for real consumers are reshaping how brands measure, target, and value online audiences. Advertisers must adapt to this new reality.
Why Publishing Less Content Can Boost Your SEO Results
Many organizations still believe more content means better SEO, but new data shows that quality, indexing, and strategic pruning often deliver stronger results. Learn how crawl budget and content audits can transform your approach.
Court Sides With SerpApi, Dismissing Google’s DMCA Claims
A federal judge tossed out Google’s DMCA claims against SerpApi, pausing discovery and giving Google 21 days to revise its complaint. The outcome could impact how search data is accessed and protected online.
News Corp Sues Brave AI Over Alleged Copyright Violations
A major publisher claims Brave AI copied and sold its news content. The lawsuit accuses Brave of undermining licensing deals and journalism revenue. Brave denies wrongdoing and says it only indexes public web content.
14 Proven SEO Strategies to Boost Travel Website Traffic
Travelers are turning to AI tools and search engines to plan trips, making SEO more critical than ever for travel brands. Discover actionable tactics to increase visibility, bookings, and long-term ROI in a competitive market.
Most ChatGPT Topics Lack Clear Brand Leaders
A new Semrush analysis reveals that just 15.2% of ChatGPT topic categories have a dominant brand. Traditional SEO metrics fail to predict brand authority, and most high-demand AI search topics remain unsettled.
Hearst UK Cuts Article Volume to Boost Content
Major publishers are shifting from quantity to quality. Hearst UK now requires journalists to justify every article. The Telegraph has trimmed its newsletter lineup to focus on engagement and subscriber growth.
US Court Dismisses Google’s Lawsuit Against SerpApi Over Search Data
A federal judge in California has thrown out Google’s case against SerpApi, citing lack of proper authority. The decision could reshape how data scraping disputes are handled in the search industry. Legal experts call it a key precedent.
Google Ads Adds Bulk Linking for GA4 Properties
Managing multiple ad accounts just got easier. Advertisers can now connect several Google Ads accounts to a single Google Analytics 4 property in one step, streamlining data sharing and reducing manual work.
How AI Is Reshaping Google Search for News Publishers
AI-driven features are transforming Google Search and Discover, challenging publishers to adapt. Nicola Agius of Reach PLC explains how newsrooms can respond, what’s changing in the SERP, and where new opportunities are emerging.
Page 1 by 7