SEO & Search - Page 5
238 articles
Cocktail Mixing Event Brings Buzz to Google’s London Office
A lively cocktail mixing session took place at Google’s London headquarters, drawing attention from the search industry. The event was captured in a video shared on Instagram, highlighting the company’s creative approach to team gatherings.
Major Publishers Rethink Google Access as AI Alters Search Traffic
Traffic from Google is no longer guaranteed for publishers. Reddit and several major media brands are weighing whether to restrict Google’s use of their content as AI-driven search features disrupt revenue models.
AI Search Platforms Face Rapid Shifts as User Habits Evolve
Major changes are underway in how Americans use AI-powered search. New data shows ChatGPT losing ground to Gemini and Claude, while search queries grow longer and ad placements reshape visibility. Brands must adapt quickly.
AI Agents Are Now a Real Audience for Advertisers
Non-human traffic is no longer just bots. AI agents acting for real consumers are reshaping how brands measure, target, and value online audiences. Advertisers must adapt to this new reality.
Why Publishing Less Content Can Boost Your SEO Results
Many organizations still believe more content means better SEO, but new data shows that quality, indexing, and strategic pruning often deliver stronger results. Learn how crawl budget and content audits can transform your approach.
Court Sides With SerpApi, Dismissing Google’s DMCA Claims
A federal judge tossed out Google’s DMCA claims against SerpApi, pausing discovery and giving Google 21 days to revise its complaint. The outcome could impact how search data is accessed and protected online.
News Corp Sues Brave AI Over Alleged Copyright Violations
A major publisher claims Brave AI copied and sold its news content. The lawsuit accuses Brave of undermining licensing deals and journalism revenue. Brave denies wrongdoing and says it only indexes public web content.
14 Proven SEO Strategies to Boost Travel Website Traffic
Travelers are turning to AI tools and search engines to plan trips, making SEO more critical than ever for travel brands. Discover actionable tactics to increase visibility, bookings, and long-term ROI in a competitive market.
Most ChatGPT Topics Lack Clear Brand Leaders
A new Semrush analysis reveals that just 15.2% of ChatGPT topic categories have a dominant brand. Traditional SEO metrics fail to predict brand authority, and most high-demand AI search topics remain unsettled.
Hearst UK Cuts Article Volume to Boost Content
Major publishers are shifting from quantity to quality. Hearst UK now requires journalists to justify every article. The Telegraph has trimmed its newsletter lineup to focus on engagement and subscriber growth.
US Court Dismisses Google’s Lawsuit Against SerpApi Over Search Data
A federal judge in California has thrown out Google’s case against SerpApi, citing lack of proper authority. The decision could reshape how data scraping disputes are handled in the search industry. Legal experts call it a key precedent.
Google Ads Adds Bulk Linking for GA4 Properties
Managing multiple ad accounts just got easier. Advertisers can now connect several Google Ads accounts to a single Google Analytics 4 property in one step, streamlining data sharing and reducing manual work.
How AI Is Reshaping Google Search for News Publishers
AI-driven features are transforming Google Search and Discover, challenging publishers to adapt. Nicola Agius of Reach PLC explains how newsrooms can respond, what’s changing in the SERP, and where new opportunities are emerging.
Why Google Leaves So Many Pages Crawled But Not Indexed
Thousands of site owners are seeing their pages stuck in Google's 'crawled - currently not indexed' status. Learn what causes this, why quality matters more than ever, and which tools can help you recover visibility.
AI-Powered Google Search Upends Publisher Traffic Strategies
Live sports coverage is no longer a guaranteed traffic magnet for news publishers. AI-generated match data now dominates Google’s top results, forcing media outlets to rethink their SEO tactics. Discover feeds are also seeing a surge in competition from social platforms.
Google Removes $50K Barrier for Lead Form Assets Access
Advertisers no longer need to spend $50,000 to use Google Lead Form assets. The update expands eligibility, adds Zapier integration, and clarifies lead data retention. More countries are now supported, making lead generation easier for smaller businesses.
Google Adds Top Stories to AI Overviews for US Mobile Users
News publishers may see a boost as Google’s AI Overviews now display Top Stories and timely updates for mobile users in the US. The feature highlights fresh perspectives and preferred sources, with wider rollout expected.
Google Tag Manager Launches Guided Setup for Ads Conversion Tracking
A new Guided Setup in Google Tag Manager now automates Google Ads purchase conversion tracking. The beta feature reduces manual configuration, aiming to help advertisers measure results faster and with fewer errors.
Google Claims AI Search Sends Billions of Clicks Weekly
Despite concerns over declining website traffic, Google says its AI-powered Search features now drive billions of clicks to external sites each week. The company maintains that overall Search activity remains strong, even as zero-click searches rise.
Stop Reporting SEO Wins That Don’t Move the Business
SEO teams often highlight rankings and traffic, but executives want to see direct impact on revenue, sales, and leads. Learn how to align your SEO reporting with business priorities and avoid common pitfalls that erode trust.
EU Orders Google to Share Search Data With Rivals
Starting in 2027, Google must provide anonymized search query data to competing platforms under new EU rules. The move aims to level the playing field and foster privacy-focused alternatives in the search market.
How Google and ChatGPT Use Facebook and Instagram in Shopping Answers
AI engines treat social platforms differently when answering buying questions. Google AI Overviews looks for local signals, while ChatGPT focuses on deals. Retailers dominate recommendations, not product brands.
Why OpenAI Shifts ChatGPT Search Results From Google to Bing?
Network data reveals ChatGPT is now sourcing more results from Bing, reducing reliance on Google. The timing follows Google’s legal action against SerpApi and signals OpenAI’s push for greater independence in search.
Why AI Agents Struggle With B2B Website Pricing
AI agents now handle a growing share of B2B web traffic, but pricing pages remain a major obstacle. New research reveals where agents get stuck, why third-party sources fill the gap, and what companies can do to fix it.
Google Removes News Stories After Dubious DMCA Takedown Requests
Thousands of news articles are disappearing from Google Search after questionable copyright claims. Publishers report delays, lack of notification, and growing abuse of the DMCA process to suppress journalism.
Google AI Mode Now Lets Users Shop, Design and Stream Instantly
U.S. users can now connect Instacart, Canva, and YouTube Music directly to Google Search’s AI Mode. This update enables seamless transitions from planning to checkout, design, or music playback without leaving Search.
Google Makes Local Inventory Ads Default in Shopping Campaigns
Starting August 31, Shopping campaigns with eligible Merchant Center accounts will have Local Inventory Ads enabled by default. Advertisers must update settings to maintain separate budgets for online and in-store products.
How to Audit Your Local Business for AI Search Visibility
AI platforms like ChatGPT and Gemini often miss or misrepresent local businesses. Learn how to benchmark your business’s presence, accuracy, and trust signals in AI-driven search before investing in local SEO.
Googlebot Cuts Crawling When Site Quality Drops
A sudden decrease in Googlebot crawling may signal deeper quality issues. John Mueller explains why Google reduces indexing on sites with widespread low-quality content. Learn what these warnings mean for your site’s visibility.
Visual Semantics Emerges as Key to Topical Authority in SEO
Web page layouts now play a critical role in how Google evaluates site authority. Visual semantics, a concept introduced by Koray Tuğberk GÜBÜR, highlights why interactive modules and design elements matter for search rankings.
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