Google Search
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Subjects such as Google News, Google Discover, Technical search visibility, Entity search visibility provide useful follow-up reading. They show how the page relates to neighboring questions and future developments.
Google Clarifies Location Asset Setup for Advertisers
Google has updated its instructions for setting up business location assets in Google Ads. The rules themselves haven’t changed, but advertisers now get clearer, step-by-step troubleshooting guidance.
Google Search Forced to Reshape Results in Europe After Record EU Fine
A record EU fine compels Google to demote its own services in search results. Rival platforms now appear above Google’s listings, and real-time booking prices are gone. Publishers and travel sites are bracing for major shifts in traffic and revenue.
Search Intent Now Outranks Backlinks in Google’s Algorithm
SEO experts say matching search intent is now the top factor for Google rankings. Backlinks remain important, but original research and user satisfaction are gaining ground. AI-generated content still faces skepticism.
Negative Content Now Rises Fast in Branded Search Results
A single critical post or review can now dominate your brand’s search results overnight. AI-driven search and overlooked features make brands more vulnerable than ever. Here’s what publishers and marketers need to watch to avoid a reputation crisis.
Advertisers Seek Google Ad Spend Refunds After Antitrust Rulings
Law firms are recruiting advertisers who bought Google search or display ads since 2016. Some claim up to 30 percent of ad spend could be recovered. The move follows major antitrust rulings against Google.
Manual Spam Actions Hit Publishers as Google Update Ends
Traffic and revenue for established sites plummeted after Google’s August 2026 spam update. Manual penalties are compounding the fallout. Here’s what publishers must do to avoid deeper losses and why quick fixes often backfire.
Scaling Programmatic SEO Hinges on Proving the Template
Launching thousands of SEO pages without proof risks wasted effort and weak results. A small pilot can reveal if your template attracts the right queries and drives real business outcomes before you commit to mass production.
Google overhauls European search to comply with EU rules
Travel and restaurant search in Europe faces a major shakeup as Google revamps its results to meet strict EU antitrust demands. Aggregators like Booking and Expedia are set to benefit while Google warns of lower quality for users.
Google Forces AI Max Upgrade on Search Campaigns Without Opt Out
Some Google search campaigns are being upgraded to AI Max automatically. Account owners have no way to opt out. The change impacts campaign control and visibility.
Google Search Adds Live NFL Game Feed for Mobile Users
NFL fans can now follow live games, get real-time updates, and access fantasy football features directly in Google Search on mobile. The move puts new pressure on publishers and advertisers competing for sports traffic.
YouTube Now Leads Google AI Overviews for Supplement Searches
Over half of Google’s AI Overviews for vitamins and supplements now cite YouTube as a main source. New research shows how video content is shaping search results and what this shift means for publishers and health brands.
Five Steps to SEO Success Revealed in Live Webinar
A practical SEO roadmap will be unveiled on September 16 at 19:00 MSK. Dmitriy Shakhov promises actionable steps for business owners and marketers. Registration is open for those ready to move beyond scattered tactics.
SEO Budgets Face Hard Choices as AI Disrupts Search
Two thirds of Google searches now end without a click. AI summaries are slashing organic traffic and upending old SEO playbooks. Here’s how to defend your budget and prove value as search behavior shifts in 2027.
Search Budgets Leak Away When SEO and PPC Refuse to Collaborate
Brands are burning cash on paid clicks for keywords they already own organically. When SEO and PPC teams operate in silos, both miss out on critical data that could drive smarter strategy and higher ROI. Here’s how to fix it.
Why Google’s Knowledge Graph Now Judges Every Author
Invisible profiles are shaping your site’s fate. Google’s Knowledge Graph quietly builds an entity for every author-real or fake-using articles, social profiles, and third-party mentions. Here’s how this impacts your E-E-A-T and site visibility.
SEO’s New Reality: Winning When AI Owns the Click
AI Overviews, chatbots, and community platforms now shape who gets seen-and who gets ignored. Traffic is shifting, but conversions and brand trust are up for grabs. Here’s what creators must do to stay visible in 2027.
Google Trends Adds Category Filters for Faster Topic Discovery
Writers and publishers can now browse trending topics by category on Google Trends without entering a search term. The new feature promises sharper insights and more relevant data for content planning.
Freshness and Numbers: The Real Drivers of Listicle Rankings
A review of 3,000 listicles shows that recent publication dates and clear item counts are the main factors for ranking high in Google and AI-powered search. Publishers still lead, but the landscape is changing quickly.
How to Surface AI Mode and AI Overview Queries in Search Console
Publishers can use targeted regex filters in Google Search Console to identify long-tail and question-based queries likely triggered by AI Mode or AI Overviews. While not foolproof, these methods offer a practical workaround for tracking AI-driven search activity.
Google Introduces Click-to-Proceed Barrier, Disrupting Search Scraping
Google Search now blocks automated scraping by requiring a manual button click before showing results. The change disrupts SEO tools and data extraction, affecting publishers and AI-driven content teams.
AI Forces Publishers to Rethink Evergreen Content Strategy
Publishers face declining click-through rates as AI platforms reshape the value of evergreen content. Industry experts reveal why brand authority and engagement now matter more than raw traffic, and what publishers must change to stay relevant.
Google Tests AI Overviews Without Expand Button
Google is piloting a new AI-powered search interface that removes the 'Expand' button and introduces a direct question field. Early tests show users find answers faster and engage more. Publishers and SEOs should monitor for changes in traffic and visibility.
How to Use Reddit Data for Smarter SEO Content
Millions of search queries now surface Reddit threads, revealing what audiences want but brands often miss. Learn how to mine Reddit’s rankings with Semrush to uncover content gaps and boost your search visibility.
Why AI Watermarks Won’t Decide Your Content’s Fate
Concerns over AI watermarks are rising, but search engines focus on originality and value, not the presence of machine-generated signals. Discover what really impacts your rankings and reputation in today’s AI-driven publishing landscape.
Google Suspends Site Reputation Abuse Penalties in EEA
Manual penalties for Site reputation abuse will not impact search results for users in the European Economic Area after August 30. Google cites a European Commission decision as the reason for this regional change. The rest of the world will see no change.
Google Adds Goto Redirects to Search Result Links
A new redirect system is now live in Google Search, changing how result links work. The update aims to block scraping and protect users. Third-party SEO tools may see disruptions as the rollout reaches nearly all users.
SEO and AI: Why Structured Content Still Drives Visibility
AI is changing how search works, but core SEO principles remain. Katharina Vogt explains why structure, trust, and real experience matter more than ever. Companies relying only on AI-generated content risk losing visibility.
Google Rolls Out AI Mode Link Carousels for News Searches
A new feature in AI Mode now highlights relevant news articles at the top of trending search results. Publishers gain more visibility, while users can quickly access original sources and diverse perspectives. The update is live in AI Mode and AI Overviews.
Why SEO Success Now Depends on What Happens After the Click
Organic search is evolving as AI changes user behavior. Traffic alone no longer guarantees results. Discover why optimizing for conversions after the click is now essential for SEO teams and digital marketers.
Allure’s Pivot to Core Beauty Content Drives Audience Growth
AI-powered search summaries cut into lifestyle traffic. Allure dropped zodiac content and doubled down on beauty journalism. The result: stronger loyalty, higher-value advertisers, and more direct visits.
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