Last stories and Publisher News
708 articles
PubMatic Shifts Web Wrapper to Playwire, Doubles Down on SDK
A major ad-tech provider is moving its Prebid web wrapper to Playwire. The company will keep supporting its OpenWrap SDK for mobile apps. This signals a sharper focus on mobile app monetization.
How to Break Down SEO and PPC Silos for Maximum Impact
Many companies struggle to align SEO and PPC teams, missing out on valuable search real estate. Discover proven organizational models, shared metrics, and data exchange tactics that drive collaboration and boost ROI.
7 Feedback Loops That Make AI Content Smarter
Recurring edits can reveal where your AI content workflow breaks down. Discover seven feedback loops that help teams catch weak angles, improve research, enforce quality, and adapt to real-world performance.
Passkeys Now Required for New Google Ads API Tokens
Starting August 5, new OAuth 2.0 refresh tokens for Google Ads API will require passkey authentication. Existing tokens remain valid. Developers and agencies must prepare for the updated security process and potential onboarding delays.
Claude Users’ Shared Chats Are Publicly Indexed by Google
Sensitive conversations and creations from Claude are appearing in Google search. Users may not realize their shared links are accessible to anyone. Exposed data includes personal details and confidential information.
AI Search Prefers These 10 Content Formats
Content cited by ChatGPT, Gemini, Claude, and Perplexity often shares key structural traits. A new HubSpot and AirOps study reveals which formats boost visibility in AI-generated answers.
Open Internet Narrows the Ad Spend Gap With Walled Gardens
Advertisers are shifting focus from reach to measurable outcomes. The open internet is gaining ground on walled gardens with improved data, AI, and credible measurement. Market consolidation is accelerating this change.
AI Chatbot Conversations Accidentally Indexed by Search Engines
Private chats shared through Anthropic Claude were unexpectedly exposed in search results. Despite technical safeguards, some conversations became publicly accessible, raising new privacy concerns for AI users.
Wisconsin NewsMedia Association Takes Over Community Papers Assets
Free-distribution community papers in Wisconsin will now be supported by the Wisconsin NewsMedia Association. The group is absorbing all programs and assets from the dissolving Wisconsin Community Papers Association. This move aims to maintain advocacy and services for local publishers.
Coca-Cola’s New Typeface Sparks Marlboro Comparisons Online
A redesigned Coca-Cola font is drawing attention for its resemblance to the Marlboro cigarette logo. Social media users are fueling the conversation with memes and commentary. The rebrand aims to unify the brand’s global identity.
Indian Court Sides With OpenAI in ANI Copyright Dispute
A Delhi High Court decision finds OpenAI did not infringe ANI’s copyright by using news content for AI training. The ruling clarifies legal boundaries for AI model development in India. Media and tech companies are watching closely.
Paid Search Spend Climbs Despite Rise of Answer Engines
Digital ad budgets for search continue to grow. Social channels are gaining ground even faster. Marketers are watching OpenAI’s ad ambitions as Google and Meta hold their lead.
EU Hits Google With Record Fine, Sparks US-EU Tech Clash
A €890 million penalty for Digital Markets Act violations intensifies the standoff between Brussels and Washington. US officials call the move discriminatory, while European regulators defend their push for fair competition.
AI Models Fall Short in Media Planning Accuracy
A new benchmark from Havas Media Germany reveals that leading AI models struggle with core media planning tasks. Specialized systems outperformed general AI, raising questions about automation limits.
ChatGPT Ads Rolls Out Conversion Bidding and Geo Exclusions
Advertisers gain new tools for campaign optimization, conversion tracking, and budget pacing. ChatGPT Ads now supports geo exclusions, mobile measurement integrations, and bulk campaign management, making it more competitive with established ad platforms.
Brand Safety Tactics Shift as Teads Pushes Contextual AI
Advertisers face tough choices balancing brand safety and campaign reach. Teads' Scherief Hegazy explains why context and AI matter more than blanket blocks. He also details how quality journalism delivers measurable performance.
Google Tests Household Income Exclusions in Performance Max
A new campaign setting lets advertisers exclude specific household income brackets in Performance Max, offering more audience control without sacrificing automation. The feature could reshape targeting for luxury, finance, and value-focused brands.
IPA Bellwether: Publishers Face New Demands for Quality and Results
Marketers are keeping budgets steady but want proof of value. Publishers must show measurable results, trusted environments, and richer content to win selective ad spend.
House Committee Subpoena of BreakThrough News Sparks Press Freedom Alarm
Lawmakers have demanded internal records from BreakThrough News. The move raises concerns about government overreach. Press advocates warn this could set a dangerous precedent.
Global Media Groups Demand Charges Dropped Against Marchel Espina
A Philippine journalist faces criminal charges over an opinion article. Media organizations warn this case could chill independent reporting. WAN-IFRA calls for all charges to be dismissed.
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