Fact-Checking Policy | FAYFO Media

What We Check

FAYFO Media publishes news, explainers, guides, rankings, reviews, data articles, opinion pieces and sponsored content. The level of checking depends on the format, complexity and risk of the claim, but our editorial process is built around verifying the factual details that readers rely on.

• Names of companies, people, products, platforms, tools, organizations and publications.
• Dates, launch timelines, update dates, event dates and publication dates.
• Locations, markets, regions and jurisdictions where a claim applies.
• Statistics, market figures, traffic numbers, audience data, revenue claims and survey results.
• Prices, rankings, scores, product tiers, package names and comparison criteria.
• Direct quotes, paraphrased statements and attributed opinions.
• Source links, citations, documents, screenshots and references used in an article.
• Legal, regulatory, copyright, privacy, advertising and platform-policy claims.
• Financial, business, safety, compliance or operational claims that could affect important decisions.
• Images, charts, tables, screenshots, dashboards and visual evidence used to support a claim.
• Claims made by companies, officials, founders, experts, analysts, platforms or service providers.

Source Verification

FAYFO Media prefers primary and verifiable sources wherever possible. For publishing, media technology and AI-related coverage, a source is stronger when readers can inspect it directly or when it comes from an accountable organization with relevant authority.

Depending on the article, our editors may use official product documentation, company announcements, regulatory filings, public records, research papers, industry reports, platform documentation, conference materials, expert comments, analytics screenshots, data releases and reputable media coverage as supporting evidence.

• Official documents, public records and regulatory filings are preferred for formal claims.
• Direct company statements may be used for product launches, pricing, funding, partnerships and roadmap claims, but may require additional context.
• Recognized research, academic sources and industry sources are preferred for technical, market and trend claims.
• Government data and regulatory publications are preferred for legal, policy, privacy and compliance matters.
• Expert commentary may be used to explain context, risk or industry practice, but it should not replace factual verification.
• Reputable media may be used as secondary confirmation, especially when the original source is not public or when a developing story needs additional context.

Pre-Publication Review

Before publication, FAYFO Media applies a practical editorial review process. Not every article requires the same depth of review, but factual claims should be checked against the sources available to the writer and editor.

Writer and source check

The writer or editor preparing the article reviews the source material, identifies the main claims, checks names, links, dates and quoted material, and flags uncertain or sensitive points before publication.

Editor review

An editor reviews the article for accuracy, structure, context, sourcing, fairness, headline alignment and reader usefulness. The editor may request additional sources, clearer attribution or changes to claims that are too broad.

Sensitive claim review

Claims involving legal risk, compliance, privacy, advertising rules, financial performance, platform penalties, rankings, safety, health, taxes, investment, migration or major business decisions require additional caution and clearer sourcing.

Headline and summary review

Headlines, summaries, meta descriptions and social previews should not overstate the article, exaggerate certainty or turn a limited fact into a broader conclusion. They should match the verified substance of the article.

Link and source review

Editors check that important source links work, point to relevant materials and support the claims they are attached to. Where a source is unavailable, private, archived or based on a screenshot, the article should make that limitation clear when necessary.

Image, chart and screenshot review

Visual materials should be checked for relevance, accuracy and context. Charts should not distort data. Screenshots should not be presented as broader proof than they are. Images should not imply endorsement, authorship or facts that the article does not support.

Expert Review

FAYFO Media may use expert input when a topic is technical, sensitive or outside the ordinary scope of editorial review. This may include commentary from publishers, editors, SEO professionals, ad-tech specialists, product operators, researchers, lawyers, compliance specialists, data analysts or other relevant professionals.

When external specialists are used, FAYFO Media aims to identify their relevant expertise, role or credentials where appropriate. Expert review can improve accuracy and context, but it does not replace editorial responsibility. The editorial team remains responsible for the final article, headline, framing, corrections and publication decisions.

For sensitive or technical topics where internal knowledge is not sufficient, FAYFO Media may seek external specialist review before or after publication.

Corrections After Publication

Accuracy is part of the publishing process after publication as well as before it. If a reader, source, company representative or expert reports a possible error, FAYFO Media reviews the issue and decides whether the article requires a correction, clarification, update or no change.

How a report is reviewed

The editorial team reviews the article, the reported issue, the original sources and any new evidence provided. When necessary, we may check additional sources or ask the person reporting the issue for clarification.

Correction, clarification or update

• Correction: used when a factual error is identified, such as an incorrect name, date, figure, quote, claim or attribution.
• Clarification: used when the original wording was technically incomplete, ambiguous or open to misunderstanding.
• Update: used when new information becomes available after publication or when a developing story changes materially.

When an article is materially changed, the article may include an updated date, correction note or editorial note, depending on the significance of the change and the site format. The current version of an article is the authoritative version unless an archive or correction note states otherwise.

Use of AI in Fact-Checking

FAYFO Media may use AI tools to support editorial work. AI tools may help identify inconsistencies, compare drafts with source material, summarize documents, detect duplicate material, organize notes or flag claims that require review.

AI tools are not treated as authoritative sources. A factual claim generated, summarized, rewritten, translated or otherwise assisted by AI must be verified against reliable sources before it is treated as publishable fact.

• AI may assist with source organization, but it does not replace source verification.
• AI may summarize documents, but editors should check important claims against the original material.
• AI may suggest wording, but human editors remain responsible for accuracy, tone and context.
• AI-generated or AI-assisted claims must not be used as evidence unless supported by reliable external sources.

Reader Reports

Readers can report possible errors, missing context, outdated information or attribution concerns by contacting the editorial team at [email protected].

To help us review the issue efficiently, please include:

• The article URL or headline.
• The suspected error or the sentence that needs review.
• A reliable source, document, screenshot or explanation supporting the correction request.
• Your contact details if follow-up is needed.

General editorial inquiries can be sent to [email protected]. Correction requests should be sent to [email protected].

Closing Trust Statement

Accuracy is a continuing process. When new information becomes available, FAYFO Media may update published content to improve clarity, context and reliability.