Visual & Video Content
146 articlesThe area can contain buyer guides, policy changes, data stories, social distribution tests and subscription changes. When a story becomes technical or commercial, longer guides and comparisons should make the consequences easier to follow.
Connections with Image Workflow, Thumbnail Workflow, Short-Form Video, Long-Form Video make the subject easier to research over time. They reveal the nearby categories, products or debates that shape later coverage.
TR/AK launches to back original creators in global media
A new media company aims to shake up film and TV by putting creators first. Industry veterans behind Thunder Road Films and Lit Entertainment Group are joining forces.
YouTube Expands Live Reaction Tools to Boost Mobile Creator Revenue
Creators can now broadcast live reactions to eligible streams on YouTube’s mobile app. The move aims to drive more real-time engagement and new revenue streams.
Reuters takes over ITN archive rights, bringing AI search to decades of news footage
Reuters replaces Getty as the exclusive licensing partner for ITN’s vast news archive. AI-powered search and richer metadata promise faster, more reliable access for publishers and creators.
Apple unveils iPhone photo proof to fight AI image fakery
A new iPhone feature promises to verify real photos and expose AI fakes. Apple’s move could reshape how publishers and creators prove image authenticity.
Ghost creators flood social feeds with brand content at scale
Brands are hiring ghost creators to mass-produce content that mimics authentic user voices. This tactic blurs the line between real and manufactured influence.
Crooked Media bets on viral creators to win back young voters
A progressive media nonprofit is recruiting digital creators to reach skeptical young voters. The initiative aims to counter right-wing viral content and reshape political engagement before 2028.
Deep South Today bets on video and networked newsrooms for growth
A Pulitzer-winning nonprofit is scaling up with a new Arkansas newsroom and a multimillion-dollar video push. Can Deep South Today balance rapid growth with sustainable local journalism?
Digital Archive Turns America’s Public Restrooms Into 3D Museum Pieces
A freelance designer has spent three years 3D scanning public restrooms across the US. His digital archive now invites public submissions and reveals the overlooked quirks of American bathroom culture.
YouTube Now Leads Google AI Overviews for Supplement Searches
Over half of Google’s AI Overviews for vitamins and supplements now cite YouTube as a main source. New research shows how video content is shaping search results and what this shift means for publishers and health brands.
Creator Economy Faces High Stakes as Platforms Tighten Control
Monetization rules are changing fast. Platforms demand more, brands rethink partnerships, and creators scramble to diversify. Here’s what will define Q4 for anyone betting on content.
Inside The Drum Live 2026: Editorial Power Moves Shape Marketing
Major brands and agency leaders face off in London as The Drum Live 2026 opens its newsroom to the public. Attendees shape the editorial agenda and challenge industry orthodoxy.
YouTube Tests Local Merchant Tags to Accelerate Affiliate Sales
YouTube is piloting local merchant product tags for affiliate videos. The move could speed up delivery and reshape creator earnings. Here is what changes for publishers and creators.
AI-Driven Political Videos Flood YouTube
Millions of Americans are watching political news videos fronted by paid actors and scripted by AI. A new breed of YouTube operators is cashing in on algorithmic virality, fueling misinformation and reshaping digital media economics.
Reddit Pushes 15-Second Video Views to Attract Brand Advertisers
Reddit introduces a 15-second video view goal for advertisers, reporting higher completion rates in early tests. Marketers get more room for storytelling, but will users watch longer ads?
Scripps Lays Off Anchors, Switches to AI-Run Local News
Scripps is cutting hundreds of local TV jobs and moving to AI-powered, anchorless news broadcasts-a major cost-saving shift that could reshape local TV.
VLC Reaches 7 Billion Downloads as Offline Media Makes a Comeback
VLC has surpassed 7 billion downloads, highlighting renewed interest in offline media tools. VideoLAN is expanding to new platforms and features as audiences rethink how they access content.
Amazon Ads Launches Immersive Back-To-School Campaign for Brands
Major brands are targeting Gen Z college students with a new Amazon Ads campaign. The initiative blends shoppable content, influencer storytelling, and on-campus experiences. A livestreamed concert headlines the effort.
Search Traffic Collapse Forces Publishers to Rethink Distribution
Search referrals to publisher sites have plunged from 70% to under 20% in three years. John Nardone says this is a permanent shift. Publishers must now adapt to new distribution realities.
Google Shares YouTube Ad Strategies That Boost ROI
New research from Google pinpoints which creative choices drive more conversions on YouTube. Human voices, early branding, and native visuals now have proven impact. The latest guidelines give advertisers clear, practical benchmarks.
AI Agents Push Publishers to Rethink Content Access and Monetization
AI-driven content requests are forcing publishers to balance discovery and paywall protection. New platforms and payment systems are emerging to address these challenges. Video and metadata strategies are evolving fast.
AP Moves US Video Production Jobs to India Amid Layoffs
Twenty US video production roles are being cut as AP shifts work to India. Union leaders warn of risks to coverage quality. Additional layoffs in photo and London video teams are planned.
How Publishers Are Rethinking Video for Fragmented Audiences
Publishers are adapting video strategies as audiences shift to new platforms. Joe Pickover explains why tailored formats, live coverage, and data-driven decisions are now essential. AI and platform fragmentation are reshaping newsroom workflows.
Reddit Tests Audio and Video Posts in Select Communities
Users can now listen to or watch Reddit posts in certain communities. The new feature is available on iOS and Android apps. Reddit aims to see which formats engage users most. Original text posts remain unchanged.
NBC News Taps Taboola as Exclusive Programmatic Display Reseller
A new partnership puts Taboola in charge of NBC News’ programmatic display ad sales. Meanwhile, Divine, a Vine-inspired app, launches with a sponsor but no ads. Both moves signal shifts in digital media monetization.
Higgsfield Secures $400M Series B, Valued at $5.4B
A major funding round has pushed Higgsfield’s valuation to $5.4 billion. The AI video platform now claims 30 million users and $700 million in annualized revenue. Its tools are gaining traction with Fortune 500 enterprises.
YouTube Redefines Video Views With Instant Count Update
A major change to YouTube’s view count system will register a view the moment a video starts. The update could reshape how creators and advertisers measure video performance. Monetization rules remain unchanged.
AI Robots Now Learn New Tasks Like Human Toddlers
Robots at Generalist AI can master physical tasks after watching short videos, adapting on the fly without prior training. Their improvisation hints at a leap toward real-world use, though reliability remains a challenge.
Nielsen Upgrades Video Measurement to Tackle Audience Bias
New data sets and wearable tech aim to improve accuracy. Nielsen targets underrepresented demographics and co-viewing. Updates arrive before the Fall TV season.
Why AI-Generated Images Look Alike and How to Stand Out
Many AI-generated visuals share a similar style, making it hard for brands to differentiate. Experts say the key is not longer prompts, but a clear visual identity, reference images, and the right tools.
Instagram Expands Reels and Stories to Samsung Smart TVs
Instagram is now available on Samsung Smart TVs in the US. Users can watch Reels, Stories, and longer videos on the big screen. Meta aims to bring social video into shared living rooms.
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