Analytics & Measurement - Page 8
244 articles
Financial Times Survey: 74% of Leaders Unsure Which Data to Trust
Executives are struggling to identify reliable information as AI-generated content and misinformation rise. Most now verify data across sources and demand evidence before making decisions. Trust in AI remains low.
Google AI Overviews Use Brand Content but Recommend Rivals
AI-powered search is changing how content drives business. Companies see their own guides cited, but competitors get the recommendations. The rules of SEO and content marketing are shifting fast.
Why Most Marketing Budgets Fail to Drive Real Growth
Many companies believe their marketing budgets are effective. But unclear measurement often hides wasted spend. Without better attribution, even advanced tools like AI can amplify inefficiency.
Intent IQ’s Fabrice Beer-Gabel on Monetizing Identity-Less Ad Environments
Publishers are turning signal loss into new revenue streams. AI is helping advertisers reach millions of iOS users without major tech changes. Intent IQ’s Fabrice Beer-Gabel explains how the industry is rethinking identity-less environments.
Huawei Reinvents Chip Design as US Tech Barriers Reshape AI Hardware
Export controls have forced a radical shift in chip innovation. Huawei is now betting on new design principles to stay competitive. The company's latest approach could redefine how performance is measured in AI hardware.
Desktop Users Click More, Mobile CTR Drops in Google’s Q1 2026 Data
User click behavior on Google search is shifting. Desktop users are clicking links more often, while mobile users are clicking less than last quarter. Advanced Web Ranking’s latest study reveals new patterns by device.
Carat Named Cannes Lions 2026 Media Network of the Year
A major industry award highlights new creative strategies in media buying. Carat secured top honors at Cannes Lions 2026, with OMD Worldwide and PHD Worldwide following. Innovative campaigns drove the win.
Motor Presse Stuttgart Overhauls Marketing and Launches #rauszeit Campaign
A major restructuring brings marketing and distribution closer together. The new #rauszeit campaign unites multiple brands. Digital skills and data-driven subscription management are now central.
Cannes Lions 2026: Authenticity and AI Take Center Stage
Authenticity became a top concern at Cannes Lions 2026 as marketers debated how to balance real data and human vulnerability with the rapid rise of AI-driven advertising. OpenAI’s new ad plans drew major attention.
AI Data Centers Are Fueling a Hidden Environmental Crisis
AI’s rapid growth is driving a surge in data center energy and water use. Most companies aren’t tracking this impact. Sustainability frameworks are struggling to keep up.
How Newsrooms Prove Their Value With Real Economic Impact
Journalism delivers more than civic value. New research shows every dollar invested in news can return over $100 in public savings. See how accountability reporting drives measurable financial results.
AI Startups Inflate Valuations With Multi-Tiered Funding Rounds
Venture capital is pouring into AI startups with no products or revenue. Founders are using split funding rounds to secure billion-dollar valuations. Investors and employees face new risks as hype outpaces business fundamentals.
Time and Axios Monetize AI Visibility With New Ad Products
Major publishers are turning their high profile in AI-generated answers into new revenue streams. Executives from Time, Axios, and others shared strategies at the Cannes Lions Festival. Publishers see fresh opportunities as AI platforms reshape advertising.
New Publisher Reach Metric Expands Website Audience Measurement
A new metric now lets publishers measure total website reach, not just ad-exposed users. The DNA study from agma introduces Publisher Reach, offering broader insights for content and marketing teams.
IAB Tech Lab Unveils Major Supply Chain Transparency Update
A proposed update to the OpenRTB SupplyChain object could reshape how advertisers track programmatic transactions. The change aims to give buyers deeper insight into both technical and payment participants. Public comment is open until August 2026.
Viamedia.ai and Hearst Enable Household-Level Ads on Local TV
Local TV advertisers can now target individual households. Viamedia.ai and Hearst Television have tested dynamic ad insertion on select stations. The move brings data-driven targeting to broadcast streams.
AGF Data Reveals Streaming Still Trails TV for World Cup Reach
Fresh AGF figures show how audiences split between traditional TV and streaming for the first days of the World Cup. Linear TV remains dominant, but millions now watch exclusively online.
Super Users Drive Most Engagement on Publisher Apps
A small group of highly active users accounts for the majority of sessions and time spent in publisher apps. Most users remain anonymous, leaving untapped potential for deeper engagement and revenue.
YouTube and Forbes Unveil New Tools for Creator-Driven Campaigns
AI-powered insights and creator networks are reshaping brand partnerships. YouTube launches new data tools at Cannes Lions. Forbes introduces a platform to connect brands with social storytellers.
Adobe Bets Big on Its Own AI Ad Tools to Drive Results
Ad budgets are rising as Adobe leans on its own AI-powered ad platforms. The company is testing new agentic AI and generative tools to optimize campaigns. Early results show a shift in spend and strategy.
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