Analytics & Measurement - Page 6
401 articles
How Creator Content Is Shaping AI Search Results
AI search engines now rely heavily on creator reviews, videos, and social posts to inform their answers. Brands must coordinate across teams to influence citations and sentiment, as earned media dominates AI visibility.
Ad Supply Drops 40% as Publishers Face Scarcity Challenge
A sharp decline in ad inventory is reshaping digital publishing economics. Publishers are rethinking how to price and package quality impressions as demand holds steady but supply shrinks.
Gaming Captures More Attention Than Social Media for Brands
Brands are missing out as gaming rivals social media in reach but far surpasses it in user attention. Marketers continue to invest heavily in social platforms, but new data shows gaming delivers deeper engagement.
Armenia Aims for AI Compute Sovereignty?
A small nation is investing heavily to become a regional AI compute hub. Armenia’s $500 million Firebird project will host thousands of NVIDIA Blackwell GPUs, aiming to secure sovereign access to advanced AI infrastructure. Political and technical hurdles remain.
Three Advertising Myths Costing Media Companies Real Results
Common beliefs about TV as a performance channel, platform independence, and identity data accuracy are being challenged. Media buyers and publishers face new realities as the market exposes flaws in these assumptions.
Unilever Activates 35 Brands and 50,000 Creators at World Cup
A 5.5% sales boost followed Unilever’s largest sports partnership. Rani Al Hajji explains how 35 brands and thousands of creators engaged fans in over 120 markets. The campaign set new standards for global brand activation.
How Funke Built a Data-Driven Framework for News App Growth
Funke Mediengruppe’s product team developed a KPI tree to guide news app decisions. Their data-led approach aims to align editorial, product, and business goals for better audience retention and revenue.
How to Break Down SEO and PPC Silos for Maximum Impact
Many companies struggle to align SEO and PPC teams, missing out on valuable search real estate. Discover proven organizational models, shared metrics, and data exchange tactics that drive collaboration and boost ROI.
7 Feedback Loops That Make AI Content Smarter
Recurring edits can reveal where your AI content workflow breaks down. Discover seven feedback loops that help teams catch weak angles, improve research, enforce quality, and adapt to real-world performance.
Passkeys Now Required for New Google Ads API Tokens
Starting August 5, new OAuth 2.0 refresh tokens for Google Ads API will require passkey authentication. Existing tokens remain valid. Developers and agencies must prepare for the updated security process and potential onboarding delays.
Open Internet Narrows the Ad Spend Gap With Walled Gardens
Advertisers are shifting focus from reach to measurable outcomes. The open internet is gaining ground on walled gardens with improved data, AI, and credible measurement. Market consolidation is accelerating this change.
Paid Search Spend Climbs Despite Rise of Answer Engines
Digital ad budgets for search continue to grow. Social channels are gaining ground even faster. Marketers are watching OpenAI’s ad ambitions as Google and Meta hold their lead.
AI Models Fall Short in Media Planning Accuracy
A new benchmark from Havas Media Germany reveals that leading AI models struggle with core media planning tasks. Specialized systems outperformed general AI, raising questions about automation limits.
ChatGPT Ads Rolls Out Conversion Bidding and Geo Exclusions
Advertisers gain new tools for campaign optimization, conversion tracking, and budget pacing. ChatGPT Ads now supports geo exclusions, mobile measurement integrations, and bulk campaign management, making it more competitive with established ad platforms.
Brand Safety Tactics Shift as Teads Pushes Contextual AI
Advertisers face tough choices balancing brand safety and campaign reach. Teads' Scherief Hegazy explains why context and AI matter more than blanket blocks. He also details how quality journalism delivers measurable performance.
IPA Bellwether: Publishers Face New Demands for Quality and Results
Marketers are keeping budgets steady but want proof of value. Publishers must show measurable results, trusted environments, and richer content to win selective ad spend.
Agencies Struggle to Prove Client Visibility in ChatGPT
Clients now demand proof of their presence in AI search results, but most agencies lack the tools to deliver clear answers. New data shows AI-driven search is the top client request, outpacing paid ads and video.
Kroger’s New CEO Signals Faster Moves With $1.7B Giant Eagle Deal
A major acquisition marks the first big step for Kroger’s new CEO. Greg Foran, a Walmart veteran, is prioritizing speed and operational discipline. Industry experts expect a focus on inventory and merchandising.
Why Most SEO Tests Fail and How to Get Reliable Results
Many SEO experiments show positive results, but few prove real impact. Learn how to avoid common testing mistakes, isolate true performance gains, and decide when to scale changes for lasting search growth.
How AI and Zero-Click Search Are Reshaping Affiliate Media Business
Affiliate models built on Google traffic face mounting pressure as zero-click search and AI overviews cut into both supply and revenue. Catena Media’s COO Pierre Cadena explains why only differentiated brands will survive-and how the company is adapting.
Why On-Premise Tech Is Gaining Ground in the AI Era
Security fears and AI-driven risks are prompting companies to reconsider on-premise systems. As quantum threats loom and enterprise AI matures, decision-makers are rethinking cloud reliance. Here’s what’s driving the shift.
What World Cup Live Blog Data Reveals About Audience Habits
Audience engagement during the World Cup was driven by more than just match results. Data from 1,362 live blogs shows how knockout rounds and unexpected storylines shaped traffic for 24 publishers.
AI Personalization Raises Data Security Stakes for Publishers
Media and marketing firms are ramping up AI investments. But experts warn that weak data strategies and security gaps could threaten business models. Data quality and resilience are now critical for growth.
AI Search Platforms Face Rapid Shifts as User Habits Evolve
Major changes are underway in how Americans use AI-powered search. New data shows ChatGPT losing ground to Gemini and Claude, while search queries grow longer and ad placements reshape visibility. Brands must adapt quickly.
AI Agents Are Now a Real Audience for Advertisers
Non-human traffic is no longer just bots. AI agents acting for real consumers are reshaping how brands measure, target, and value online audiences. Advertisers must adapt to this new reality.
How Smart Governance Turns Google Ads Automation Into an Edge
Misaligned signals can send Google Ads automation off track, but businesses that set clear goals and maintain strong feedback loops are seeing better results. Learn how intentional governance is shaping paid search outcomes in 2026.
Omnicom Media Extends Global AOR Role With Uber
Uber has renewed and expanded its media agency partnership with Omnicom Media. The agency will now oversee media duties in North America, EMEA, LATAM, and Brazil. WPP Media retains APAC responsibilities.
Why Publishing Less Content Can Boost Your SEO Results
Many organizations still believe more content means better SEO, but new data shows that quality, indexing, and strategic pruning often deliver stronger results. Learn how crawl budget and content audits can transform your approach.
Amazon Expands Localized Video Ads Across the Americas
Location-based video ads now reach new markets. Advertisers can target by store, offer, and region. Amazon Business sees strong growth. Customization options expand for U.S., Canada, Mexico, and Brazil.
AI Answers Reduce Publisher Traffic as Users 'Stop Here'
Fewer users are clicking through to publisher sites after receiving AI-generated answers. New research shows most find these responses sufficient, raising concerns for media traffic and revenue.
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