Analytics & Measurement - Page 6
244 articles
Adobe Advertising Unveils Custom Algorithms by First-Party Data
A new product from Adobe Advertising lets brands use their own analytics data to train AI for campaign optimization. Marketers gain more control and transparency over ad performance.
Walmart Connect and Magnite Unite Retail Media and CTV for Growth
Retail media and connected TV are merging in new ways. Walmart Connect and Magnite are building a unified ecosystem. The focus is on long-term growth and measuring results across all channels.
Strategus Unveils Blueprint to Forecast Ad Campaign Results
A new tool uses more than ten years of campaign data to help advertisers predict outcomes and refine targeting. Blueprint, from Strategus, aims to streamline planning and improve results before campaigns go live.
How Hello! Magazine Rebuilds Audience After Google Traffic Collapse
Facing a sharp decline in Google referrals, Hello! Magazine unified its data from multiple platforms to regain audience growth. The publisher focused on editorial independence and cross-channel performance.
TV News Faces Audience Collapse as Viewing Habits Shift
Traditional TV news is losing its core audience. The 2026 Reuters Digital News Report reveals how quickly habits are changing. Broadcasters must rethink their approach as scheduled viewing declines.
Publicis $2.2B LiveRamp Deal Forces Rethink on Customer Data
Brands are questioning whether to keep renting customer identity infrastructure. Publicis’ LiveRamp acquisition has sparked debate on data ownership. The industry faces a rare chance to redesign how customer data is managed.
Jagran New Media Integrates Google AI to Boost Newsroom Output
A major Indian publisher has embedded Google’s generative AI into its CMS. The move aims to speed up content production while maintaining editorial quality. Early results show higher efficiency and audience growth.
Climate Journalism Faces Sharp Decline in Global Coverage
Media outlets are cutting back on climate reporting. Recent data shows a major drop in coverage and airtime. The quality of reporting is now under pressure.
RTL and ProSieben Capture Young Viewers During Free-TV World Cup Pause
With the World Cup off free TV, Sunday night saw RTL and ProSieben win over younger audiences. Competing films outperformed rivals as public broadcasters led overall viewership. Audience data reveals shifting attention.
Local News Trust Drops as Partisan Divide Grows
Americans’ trust in local news is slipping. New data shows a decline in perceived value and widening partisan gaps. Fewer people turn to traditional outlets, raising questions for publishers.
Programmatic Pause Ads Await Standardization
Brands want to use programmatic pause ads, but technical hurdles remain. Standardized buying and measurement are still in development. Agencies and platforms are preparing for broader rollout.
Amedia Boosts Video Output to Capture Younger News Audiences
Norway’s Amedia overhauled its video strategy to reach younger readers on platforms like Snapchat and TikTok. The publisher revamped workflows, trained staff, and saw video views surge.
2026 World Cup Puts Programmatic Sports Ad Economics to the Test
Advertisers face new challenges as the 2026 World Cup pushes programmatic live sports beyond reach and into measurable outcomes. Rising CPMs and fragmented budgets force brands to rethink campaign strategies.
CTV Advertisers Gain Access to Near-Complete Show-Level Performance Data
Advertisers on connected TV can now see detailed show-level ad performance. New integrations enable live optimization and greater transparency. This shift could reshape how brands allocate CTV budgets.
How Soft 404s Triggered a 90% media traffic Crash After Migration
A major media group lost nearly all its organic traffic after a domain migration. Fixing soft 404 errors and indexing issues restored visibility across 13 country sites. The recovery offers key lessons for publishers facing similar SEO challenges.
Survey Reveals Who Runs AI-Powered SEO in Companies
A new poll shows that SEO teams overwhelmingly lead AI-driven search optimization in most organizations. Only a tiny fraction trust non-SEO teams with this responsibility. Find out what this means for hiring and strategy.
Chatting Dominates Streaming as Creators Drive Audience Growth
Non-gaming streams now lead major platforms. Personality-driven creators are reshaping what viewers watch. New data shows how audience habits are shifting.
Agentic Media Buying Reshapes Programmatic CPMs and Fill Rates
New data reveals how agentic media buying is changing programmatic ad performance. Analysts compare CPMs, fill rates, and auction strategies to traditional methods. Publishers see shifts in user engagement and revenue metrics.
kicker Sets New Digital Traffic Record During World Cup Surge
June brought unprecedented digital traffic for kicker. The World Cup drove record visits, video views, and subscription growth. Audience engagement soared across platforms.
The Guardian to Add 55 Permanent Roles in Global Expansion
Dozens of new jobs are coming to The Guardian’s UK, US, and Australian offices. The publisher is investing millions to expand its audio and visual journalism and reach new audiences.
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