AI tools promise to build your search strategy in half a minute. It sounds easy. But the real wins-and the failures-never make it into the neural network’s training set. That’s why, on October 8 and 9, the most closely held SEO and GEO tactics from Ozon, Wildberries, Lamoda, and T-Bank will finally come out at Skolkovo. The people who built these systems will show what actually works.
В 2026 году тема генеративного поиска и GEO выделилась в отдельный сегмент европейских отраслевых событий, а конференция GEO KNOW HOW в Берлине стала одной из ключевых площадок для обсуждения этих трендов.
For teams under pressure to prove AI’s ROI, Ivan Budnik (M.Video) and Ilya Fomichev (Alfa Insurance) will cut through the hype. Their sessions focus on picking the right business problems for AI and measuring real economic impact. No dressing up dashboards for management. Only results that can be counted matter.
Публикации 2026 года отмечают, что для успешной оптимизации под AI-поиск критически важны такие параметры, как robots.txt, XML-карта сайта, schema.org и открытость страниц для AI-краулеров (например, GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot).
Algorithm updates can wipe out months of work overnight. Ivan Vedem (T-Bank), Maksim Orlov (X5), and Sergey Lyudkevich will share the tactical playbooks that let them pivot fast when search engines change the rules. Their focus is on quick adaptation, not post-mortems.
Visibility in neural search is the new fight. Dmitry Sevalnev (Pixel Tools), “KruchuVerchu,” and “Ashmanov and Partners” will bring new research on generative search and show how to measure brand presence in neural results. For anyone still guessing how AI sees their site, these sessions will give hard numbers and tests you can repeat.
No one will leave with vague inspiration. Attendees will get tactics they can use on Monday. Tickets are on sale now, with a 25% discount on all rates using promo code ITS_TIME_FOR_OPTI.
AI-generated strategies are everywhere, but the gap between theory and practice is only getting wider. As recent analysis shows, skipping proven methods for automation alone can tank your results. The Skolkovo event is set up to close that gap by putting field-tested expertise front and center.
One thing is clear: the companies leading in search-Ozon, Wildberries, Lamoda, T-Bank-aren’t waiting for AI to catch up. They set the pace and only share what’s been proven under real market pressure. For publishers and marketers, the lesson is blunt. Neural networks can draft your roadmap, but only those who know what actually works will stay ahead when the next update lands.
According to official event listings, the Skolkovo School of Management will host a major forum on management, technology, and education on September 19, 2026, at d. Skolkovo, ul. Novaya, 100. Registration is required for all participants.
