Analytics & Measurement - Page 5
401 articles
Live Blogs Demand Editorial Depth to Drive Audience Engagement
Mobile readers multitask during live events. Data shows live blogs can capture attention, but only when publishers add context, analysis, and interactive features.
Digital Out-of-Home Ad Spend Set for Double-Digit Growth in 2026
Cinema attendance and major events are fueling a rebound in digital out-of-home ad spending. PQ Media forecasts over 15% growth in both U.S. and global markets this year. Brands are increasing investment in DOOH networks.
Track Your Brand’s True Presence in Google Gemini
Most brands are being discovered in Gemini long before analytics can track them. Learn how to directly measure your brand’s AI visibility, spot missed signals, and connect Gemini mentions to real business outcomes.
Kroger Precision Marketing Brings Sponsored Product Ads to AI Assistant
Sponsored product ads now appear in Kroger's AI shopping assistant. Advertisers gain new placements across Kroger's digital platforms. The move leverages first-party data for measurable results.
Manhattan Now Hosts Over 8% of All U.S. News Jobs
Media employment in Manhattan has surged since 2000. Digital publishing was expected to decentralize newsrooms, but the opposite happened. New data shows a sharp rise in New York-based journalism roles.
Google Rolls Out Smarter Tools for Audience Data Management
Developers gain new ways to manage and validate audience lists as Google updates its Data Manager API. The release introduces flexible data handling, improved error reporting, and richer address support for Google Analytics.
Daily Mail Sport Surpasses 1 Billion World Cup Video Views
Original video content from the publisher drew over 626 million views. Social platforms fueled rapid audience growth. Website traffic soared after a major migration.
IAB Launches New Framework to Measure AI Search Visibility
A new IAB framework aims to help brands and publishers track how visible they are in AI-driven search results. The guidelines address inconsistencies in current measurement tools. Standardization could impact organic traffic and licensing.
4 Google Ads Settings That Can Impact Your Results
Advertisers face new choices as Google Ads pushes auto-apply, Display Expansion, Search Partners, and budget recommendations. Each setting can affect costs, performance, and strategy. Here’s what to check before making changes.
Microsoft Clarity Rolls Out Branded vs Non-Branded AI Query Insights
A major update to Clarity now lets users segment AI analytics by branded and non-branded queries. This new feature helps teams pinpoint how their brand is discovered in AI-powered search and chat results.
Publishers Face Deeper Audience Crisis Beyond AI and Search
Audience declines are not just about AI or search changes. Richard J. Tofel points to a quieter, more complex challenge for news publishers. Many hesitate to address this underlying issue. The real impact may be bigger than traffic numbers suggest.
How to Make GEO Drive Real Revenue, Not Just Visibility
AI search and GEO strategies often focus on visibility, but revenue-driven teams need a different approach. Learn which content and technical changes actually move the needle for sales, and why tracking the right metrics is critical.
IAB Unveils New Metrics for AI Search Visibility
Publishers and brands face new challenges tracking their presence in AI-driven search. The IAB has released guidance on measuring visibility, but stops short of setting standards. Marketers must adapt as AI search evolves.
Google Analytics Flags Missing URL Parameters in Campaigns
A new diagnostic alert in Google Analytics now warns marketers when campaign URLs lack key aggregate identifiers. This update aims to improve attribution accuracy as privacy rules reshape digital advertising.
Why Sales Incentives Break SEO and AI Promises
Misaligned sales rewards often lead to overpromising in SEO and AI deals. Delivery teams inherit unrealistic expectations, while clients face disappointment. Learn how better incentives and collaboration can prevent costly disconnects.
Build a Python Tool to Cluster Keywords for SEO
Grouping thousands of search queries into meaningful topics is now faster and more scalable with Python. Discover how automated clustering can streamline your content planning and boost topical authority.
Familiar Brands Dominate AI Search Results, Study Finds
AI models are far more likely to search for brands they already recognize, according to new research. In nearly two-thirds of brand-specific queries, the top five familiar brands were favored. The findings raise questions about fairness in AI-driven discovery.
Why Performance Marketing Hits a Growth Ceiling for Brands
Marketers have mastered demand capture, but many now face stalled growth. The focus on measurable results has left demand creation underfunded. New tools promise to close the gap.
Sweetgreen Uses Atmosphere TV to Target World Cup Audiences
A new campaign put Sweetgreen’s wraps in front of sports fans during the 2026 FIFA World Cup. The brand focused on digital out-of-home ads in key cities. Early data shows a significant lift in store visits.
Digital Out-of-Home Ads Target Surging Women’s Sports Viewership
Women’s sports is attracting new ad dollars as digital out-of-home campaigns reach engaged fans. Publishers and tech vendors are tracking unique audience behaviors to inform marketing strategies.
Fox and iSpot Expand Deal to Speed Up Ad Outcome Data
Advertisers will soon access faster insights on whether TV ads drive real business results. Fox and iSpot are broadening their partnership to deliver outcome-based data, not just reach metrics.
Google Rolls Out SDF v10.1 With AI Labels and DOOH Tools
Advertisers using Display & Video 360 now have access to new AI transparency labels, digital out-of-home campaign support, and enhanced bulk management features. Google’s SDF v10.1 update also retires all earlier versions.
How Claude Code Transforms SEO Content Updates at Scale
A 14-step workflow now automates SEO content refreshes, helping brands recover lost rankings and boost revenue. See how targeted updates, precise measurement, and AI-driven processes deliver measurable gains for high-value pages.
AI, Inhousing and Data Are Reshaping Media Planning
Advertisers are building in-house media teams and demanding more control. AI tools like Apollo promise faster, data-driven planning, but human expertise remains essential. Industry leaders call for open debate on business models.
How Newsrooms Struggle to Prove Impact to Key Audiences
News leaders say translating impact for different groups is a major challenge. Many can show results, but struggle to communicate them to funders, boards, or communities. Gaps in messaging-not evidence-are common.
WPP Media Launches 'Made Together' Series With The Trade Desk
A new content series spotlights collaboration between WPP Media and partner companies. The debut episode features a candid discussion with The Trade Desk CEO. Industry tensions and agency relationships take center stage.
7 Proven Tactics to Stop SEO Scope Creep Fast
Unbilled SEO tasks can quietly erode your profits. Learn how to spot scope creep early, set clear boundaries, and implement processes that keep your projects on track and your margins protected.
Google Search Console Expands Platform Properties Worldwide
Social and video content creators can now track Instagram, TikTok, X, and YouTube performance in Google Search Console. New global rollout includes a detailed help guide for analyzing cross-platform data.
AI-Powered Brand Survey Ranks dm and Lindt at the Top
A new AI-driven survey ranks 112 major German brands by trust and preference. dm and Lindt lead, while Bild, Temu, and Deutsche Bahn fall behind. High ad spend does not guarantee brand loyalty.
AI Toilet Startup Throne Science Secures $10M Series A Funding
A new AI-powered toilet device aims to revolutionize gut health tracking at home. Throne Science, co-founded by a former Whoop CTO, has raised $10 million to expand its smart bathroom technology. The company is targeting both consumers and clinicians.
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