Analytics & Measurement - Page 5
244 articles
SPUR Coalition Launches Publisher-Controlled AI Content Tracking Standard
A new publisher-led initiative aims to give media companies control over how AI systems use their content. The SPUR framework focuses on transparency and usage-based licensing. The Associated Press is the first U.S. founding member.
IAB Pushes for Overhaul of Digital Video Measurement Standards
Video ad measurement may soon change. The IAB wants new standards that reflect how viewers actually watch content. Marketers are questioning current CTV results. Industry leaders are calling for clearer metrics.
Bild Kaufberater’s Lab Testing Drives Commerce Journalism Success
A purpose-built product testing lab helped Bild Kaufberater become a leading force in commerce journalism. Its rigorous approach to testing products has fueled rapid audience and revenue growth.
How Brands Can Win the AI Decision Layer in 2026
AI engines are now the gatekeepers for brand discovery and transactions. Learn the six essential steps to ensure your brand is found, trusted, and chosen by AI systems. The new rules of agentic commerce are here.
Why Google Documentation Beats 'Best Practice' in SEO Debates
SEO advice often gets dismissed as vague or unproven. Referencing Google’s official documentation can shift conversations, build trust, and help teams prioritize real search priorities. Here’s how it changes buy-in.
Google Search Hits All-Time High After Argentina World Cup Win
A record-breaking surge in search queries followed Argentina’s dramatic World Cup victory. Google did not disclose exact figures, but the spike set a new usage milestone. AI competitors are gaining ground in digital queries.
Levi's Ambush Marketing at World Cup Drives 1B Impressions
A simple tarp at Levi's Stadium sparked a viral campaign. The brand turned FIFA's branding restrictions into a global marketing win. Sales and visibility surged as a result.
European Media Marketplace Launches to Unify Ad Buying Across Borders
A coalition of major European media and tech firms has launched the European Media Marketplace. The new initiative aims to streamline access to premium inventory, first-party data, and AI-powered campaign tools for advertisers.
IAB Launches RMT Standard to Clarify Digital Video Ad Terms
Confusion over digital video ad terminology is slowing industry progress. The IAB's new RMT Standard aims to unify how companies define and discuss streaming inventory. Public comment is open until August.
Google Search Console Now Tracks Instagram, TikTok, X, YouTube Performance
Marketers and publishers can now see how their social and video posts perform in Google Search and Discover. Google’s new platform properties feature brings detailed analytics for Instagram, TikTok, X, and YouTube content.
xpln.ai Unveils Metric to Pinpoint Ad Attention for Brand Lift
A new tool aims to show advertisers exactly how much attention their ads need to drive brand recognition. xpln.ai’s Ideal Attention Time metric promises more precise campaign optimization.
PubMatic and Zynga Launch Direct Ad Pathway for Mobile Games
A new alliance aims to help advertisers reach mobile gamers more directly. PubMatic and Zynga are rolling out tools for in-game promotions and programmatic ad buying. The move targets a gap in gaming ad investment.
Containerization Brings AI Decisioning Directly Into SSPs
AI models are moving from DSPs to SSPs, shifting how programmatic ad decisions are made. This change lets advertisers evaluate every impression in real time. Industry leaders discussed the impact at Cannes Lions 2026.
Burda Pauses Bambi Awards for 2026 Amid Economic Strain
Germany’s iconic Bambi Awards will not take place in 2026. Organizers cite rising costs and economic pressure. The event is set to return in 2027 with a new concept.
Dentsu Germany Unifies Data, Tech and Delivery Under New Chief
A new executive role at dentsu Germany brings data, technology and delivery together. Eike Leonhardt steps in to drive integrated growth priorities. The move signals a shift in how the agency approaches client solutions.
Block Fined $45 Million Over Cash App Fraud Handling
A $45 million settlement will see Block pay 46 states after regulators found major gaps in Cash App’s fraud prevention. State authorities are stepping up as federal oversight recedes, raising the stakes for fintech compliance.
Google Experiments With google.com/goto Tracking URLs in Search
Some users have spotted Google testing new tracking URLs in search results. The change could affect analytics and third-party tracking tools. Early reports suggest a limited rollout.
Stagwell Integrates Microsoft Copilot to Boost Paid Search Audits
AI agents now help marketers audit and optimize campaigns faster. Stagwell’s new workflow connects Microsoft Copilot to live ad data. Human expertise remains central to every decision.
Gen Z Shifts From Digital Media to Real-Life Experiences
Gen Z is spending more time on digital media but reports less emotional benefit. Many are turning to in-person activities, physical stores, and tangible media. This shift could impact digital advertising and engagement strategies.
Why SaaS Metrics Alone Won’t Reveal True Growth
SaaS companies often celebrate strong metrics, but numbers like LTV/CAC and NRR only tell part of the story. Leaders must dig deeper to understand what’s really driving performance and long-term health.
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