Audience Growth - Page 8
154 articles
Inside Sun Club: What The Sun Learned From a Year of Freemium Membership
The Sun launched Sun Club as a freemium membership in 2025. One year later, the team shares what subscriber data revealed and how the product is evolving. Find out what worked, who joined, and what comes next.
Brands Flood Reddit to Influence AI and Shake Up Ad Transparency
Reddit is now a battleground for brands seeking AI-driven exposure. Agencies are shifting tactics as AI chatbots reshape how recommendations work. Meanwhile, advertisers face new transparency headaches and pricing controversies.
New York Times Surges Past 3 Million Global Digital Subscribers
The New York Times now counts over 3 million digital subscribers outside the US. This milestone signals a shift in global news consumption. International readers now make up a quarter of its digital base. The Times is investing heavily in global coverage. Find out what’s driving this growth.
Nielsen Expands Data Power With Mediaocean, Polk and MRI-Simmons Integrations
Nielsen is shaking up advanced audience measurement with new data integrations. Mediaocean, Polk, and MRI-Simmons are now part of its ecosystem. These moves could reshape how publishers and marketers target and understand audiences. Expect sharper insights and more competitive campaigns. The industry is watching closely.
Coca-Cola’s Global Media Review Signals Major Agency Shakeup
Coca-Cola is launching a high-stakes global media agency review. WPP and Publicis Groupe will compete for billions in ad spend. North America, Japan, and Korea are not included. The outcome could reshape agency partnerships worldwide. Industry players are watching closely.
Meta Faces Scrutiny Over Account Bans as Oversight Board Demands Change
Meta’s Oversight Board is questioning the fairness of account bans. The Board urges Meta to improve transparency and appeals for creators. Instagram and Facebook penalties remain inconsistent. This could reshape how content bans impact digital publishers.
Pinterest Bets $4 Billion on AWS to Supercharge AI Visual Search
Pinterest is making its biggest infrastructure move yet. A $4 billion AWS deal aims to transform visual search for over 600 million users. The partnership promises faster AI innovation and sharper shopping experiences. This could reshape how publishers and creators reach audiences.
How Spilnews Is Rewriting Gen Z Newsrooms for Real Engagement
Spilnews is shaking up Dutch news for Gen Z. Their model puts connection before content. Community input shapes every story. Editorial and branded content stay strictly separate. Discover how this approach could change your own newsroom.
Retailers Rethink Creator Partnerships as Affiliate Models Lose Steam
Retailers are overhauling creator programs to boost engagement and revenue. Flat affiliate commissions are out. Gamified communities and tiered rewards are in. Discover how Target and Aerie are changing the rules for creators.
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