Audience Growth - Page 7
238 articles
Viamedia.ai and Hearst Enable Household-Level Ads on Local TV
Local TV advertisers can now target individual households. Viamedia.ai and Hearst Television have tested dynamic ad insertion on select stations. The move brings data-driven targeting to broadcast streams.
Super Users Drive Most Engagement on Publisher Apps
A small group of highly active users accounts for the majority of sessions and time spent in publisher apps. Most users remain anonymous, leaving untapped potential for deeper engagement and revenue.
YouTube and Forbes Unveil New Tools for Creator-Driven Campaigns
AI-powered insights and creator networks are reshaping brand partnerships. YouTube launches new data tools at Cannes Lions. Forbes introduces a platform to connect brands with social storytellers.
Mirror Indy Empowers Kids to Report Local News With Humor
Mirror Indy is giving young people a platform to share stories from their neighborhoods. The new Kid Correspondents program blends community reporting with humor and short-form video.
How EUobserver Broke Through Its Subscription Growth Ceiling
Subscription growth is never as simple as it looks. EUobserver’s editor-in-chief reveals what changed after a buyout, and why even strong journalism can hit a wall.
News Media Association Warns UK Plan Could Limit Trusted Journalism
The News Media Association backs efforts to promote reliable news but cautions that the UK government's proposed approach could reduce visibility for high-quality journalism and restrict the diversity of trusted sources.
Independent Bookstore Launches Its Own Book Review Section Online
Book review sections are vanishing from major newspapers. One Cambridge bookstore is filling the gap by publishing in-depth reviews on its own site. The move highlights new roles for indie retailers in book discovery.
Forbes Experiments With Creator-Led Video to Expand Social Reach
A new initiative puts TikTok and Instagram creators at the center of Forbes’ off-platform strategy. The publisher is testing flexible deals to boost video-led coverage and audience growth.
Amazon Rolls Out AI-Powered Conversational Ads Across the Web
Interactive display ads now let users ask product questions. Amazon brings AI-driven prompts to publisher sites. New ad formats aim to boost engagement and conversions.
Bonnier News Local and Gota Media Boost Engagement With Core Model
A new metric is helping Swedish local newsrooms focus on quality engagement. The Core Model tracks subscriber interaction and content performance, driving growth and collaboration. Early results show a sharp rise in digital subscriptions.
Lipton Taps Local Creators to Power Social Content Across Markets
A new approach lets Lipton scale creator marketing without building in-house social teams. The brand partners with local influencers to generate content for multiple regions.
Inside the Mystery Parcel Craze and Its Surprising Appeal
A storefront in Amsterdam lets customers buy and open random Amazon packages. One editor shares why the experience is both tempting and off-putting for digital creators.
Deichmann Brings Media Planning In-House With AEOS
A major German shoe retailer is shifting its media planning to an AI-powered platform. The move aims to boost flexibility, transparency, and control over campaigns. Deichmann expects faster decisions and better use of its own data.
Why Newsrooms Struggle to Keep Top Creator Talent
News publishers are learning that building creator-led content is not enough. Retaining creators requires mutual respect, patience, and transparency. Here’s what newsrooms often get wrong-and how to fix it.
Flashscore Targets 27 Million New Users With World Cup Push
Aiming to expand its massive audience, Flashscore is leveraging the 2026 FIFA World Cup to drive growth. The platform combines real-time scores, data-driven news, and personalized content to attract football fans worldwide.
How Newsrooms Are Making Creator Partnerships Work
Newsrooms want to reach new audiences, but creator partnerships can be costly and complex. Adriana Lacy shares a tested framework for building effective collaborations. Her approach addresses common pitfalls and offers practical steps.
BCN Launches AI Brand Voice to Boost Brand Visibility in ChatGPT
A new product from BCN aims to help brands appear more prominently in AI assistants. The service includes audits, content strategy, and ongoing optimization. Publishers see this as a way to reach millions beyond traditional search.
Yahoo Finance Launches Media and Advertising Hub With Top Publishers
A new hub brings together reporting from ADWEEK, MediaPost, Marketing Brew, Axios, and Marketing Dive. Yahoo Finance aims to help investors and professionals track rapid changes in media and advertising. No subscription is required.
Penske Media Corp. Buys Vox Media Portfolio, Forms PMX Subsidiary
A major digital publishing shakeup is underway. Penske Media Corp. has acquired Vox Media’s brands and launched a new subsidiary, PMX. The move creates the world’s largest digital publisher. Leadership changes are also confirmed.
2026 Local Journalist Index Shows Gaps in Community News Coverage
A new report highlights a severe shortage of local journalists in the US. Most counties lack adequate coverage, especially in education and health care. The findings raise concerns for publishers and content leaders.
Adobe Launches Brand Visibility Platform With Semrush Data Integration
A new Adobe platform now uses Semrush data to help brands track and improve their visibility in AI-driven search. The tool connects content optimization to measurable business outcomes.
The Independent Expands Refugee Support With UK and US Partnerships
Media brand deepens its commitment to refugee advocacy by partnering with UK and US organizations, offering editorial coverage and donated ad inventory during Refugee Week and World Refugee Day.
Google Shifts Focus to Audience Loyalty With New Publisher Tools
Major updates are changing how publishers reach readers. Engagement and retention now matter more than raw traffic. Google’s latest features reward loyal audiences and original content.
The New York Times Launches Texas-Based Editorial Team
A new editorial hub is coming to Texas. The New York Times is building a team to cover the state's culture and politics. The move aims to go beyond stereotypes and reach new audiences.
Ascend Media Debuts World of Fine Spirits With Tasting Library and Awards
A new spirits-focused publication has launched alongside a leading wine title. The site features expert contributors, a searchable tasting notes library, and plans for annual awards. Video content is also in development.
Cannes Lions 2026 Puts Creators at Center Stage on the Riviera
Creators are taking over Cannes Lions 2026 with dedicated spaces, events, and direct access to top brand decision-makers. Agencies and creators agree this year marks a major shift in the festival’s focus.
Axios Expands Local News Coverage With Two New US Markets
A major US news publisher is growing its local footprint. Axios is adding two more city-focused newsletters, aiming to deliver concise, essential updates directly to readers’ inboxes. The move highlights a shift in how local news is produced and consumed.
Reddit Shifts From Link Dump to Community Hub for News Publishers
News publishers are rethinking how they use Reddit. The platform now rewards participation over promotion. Community engagement is driving new traffic and insights.
Mirror Introduces Paywall and Subscription Tiers for Digital Readers
A new paywall is live for Mirror’s digital content. Readers now face subscription options for premium access. The move follows declining referral traffic and revenue. Other Reach titles have adopted similar models.
Digital News Report 2026 Reveals What Audiences Want Now
News trust has hit a record low. Audience interest is falling fast. Nearly half of people now avoid news. The latest Digital News Report 2026 shows what readers still value—and what journalists should do next.
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