Lodestar Media boosted its traffic by syndicating evergreen content from Stacker. The publisher kept reporters focused on local news while doubling pageviews and streamlining editorial workflows.
Lodestar Media has more than doubled its year-over-year pageviews from syndicated Stacker content, all without expanding its newsroom or pulling reporters away from local coverage. For publishers managing multiple community sites, the challenge of keeping websites updated during off-hours is constant. Lodestar Media, which operates Vancouver Is Awesome, Business in Vancouver, and other British Columbia news brands, addressed this by integrating Stacker’s evergreen articles into its editorial workflow.
Director of Digital Content Tereza Verenca said she made it a priority to publish at least one Stacker story each evening, five days a week. The process, streamlined by Stacker’s Story Hub portal, allows editors to quickly select and distribute stories across Lodestar’s network. The focus is on evergreen topics-such as pets, personal finance, and seasonal wellness-that complement local reporting and remain relevant long after publication.
Verenca emphasized that the goal was never to replace original journalism. Instead, Stacker’s content helps maintain publishing consistency, especially during evenings, weekends, and holidays, when newsroom staffing is limited but audience demand remains high. This approach lets reporters stay focused on municipal government, public safety, education, and other core beats.
Editorial standards remain central to Lodestar’s workflow. Verenca reviews each syndicated article for sourcing and authorship before publication. She reported that in over four years of partnership, no Stacker story has required removal for editorial reasons, reinforcing trust in the platform’s content quality.
The results are measurable. Since partnering with Stacker, Lodestar has generated more than 1.7 million pageviews from syndicated stories. From January to May 2026, pageviews from Stacker content rose 101% compared to the previous year. The number of unique syndicated stories published increased by 54%, and average pageviews per article climbed 42%. One explainer about winter air-conditioning unit maintenance alone brought in over 432,000 pageviews across the network.
High-performing evergreen stories are often linked within related local coverage, increasing recirculation and time on site. Lodestar tracks performance through a monthly ranking of its 50 most-read stories, with Stacker articles regularly making the list. This data-driven approach echoes strategies used by other publishers facing traffic volatility, such as those described in coverage of Hello! Magazine’s audience rebuilding efforts.
Verenca also highlighted the value of Stacker’s ongoing engagement, noting that the personal relationship with the platform’s team sets it apart from other syndication services. For Lodestar, the partnership has delivered sustained audience growth while protecting newsroom resources and supporting the company’s mission to serve local communities.
Stacker is a content distribution platform that connects non-profits and brands with more than 3,000 publishers across North America. The company syndicates over 400 new articles each month, providing editorially reviewed stories designed to supplement original reporting and help newsrooms keep their sites updated with high-quality content.
