Advertisers now have access to custom audiences, a streamlined overview tab, and suggested ad drafts. OpenAI is also rolling out refreshed ad formats and making ChatGPT Ads available in Japan and South Korea.
OpenAI has introduced a series of updates to ChatGPT Ads Manager, aiming to give advertisers more control and insight into their campaigns. The latest features include custom audience uploads, a redesigned overview tab, suggested ad drafts, and a refreshed static ad card format. Additionally, ChatGPT Ads are now live in Japan and South Korea, broadening the platform’s international reach.
With the new custom audiences feature, advertisers can upload lists containing at least 25,000 users to either include or suppress specific groups from their campaigns. Bid multipliers can be set at the ad group level, allowing for more granular targeting and budget allocation.
The updated overview tab provides a clearer snapshot of account health, recommended optimization tasks, and key performance metrics. The trend chart is now larger and more flexible, making it easier to analyze campaign data over time.
Suggested ad drafts are now available for campaigns that could benefit from broader content coverage. When this option appears, advertisers can select ‘Add new ad’ to generate a draft prefilled with an image, title, and description based on their website’s metadata. This tool does not use AI to create new copy or images, but it streamlines the process of building ads from existing assets.
OpenAI has also started rolling out a refreshed static ad card format across web and mobile. The new design is more compact, easier to read, and features larger visual elements, aiming to improve user engagement and ad clarity.
With ChatGPT Ads now available in Japan and South Korea, advertisers can target users in these markets for the first time, expanding their potential audience in the Asia-Pacific region.
These updates reflect OpenAI’s ongoing efforts to enhance its advertising platform and respond to advertiser needs. For those interested in how AI-driven tools are reshaping professional outreach and networking, see our coverage on the impact of AI-powered language tools on professional networking.
Advertisers are encouraged to stay informed about these changes, experiment with the new features, and continue refining their ad strategies to maximize results.
OpenAI, founded in 2015, has rapidly expanded its suite of AI products and services. As of 2026, the company employs over 1,500 people and serves millions of users worldwide through its ChatGPT platform and related offerings. The launch of ChatGPT Ads marks a significant step in OpenAI’s efforts to diversify its revenue streams and compete in the digital advertising market.
