Video Editing & Distribution - Page 3
96 articles
YouTube Rolls Out AI-Powered Ask YouTube to US Teens and Adults
A new AI search tool lets signed-in US desktop users 13 and up ask questions in plain English and get instant answers with video clips, Shorts, and follow-up prompts. The feature is expanding beyond Premium members.
IAB Pushes for Overhaul of Digital Video Measurement Standards
Video ad measurement may soon change. The IAB wants new standards that reflect how viewers actually watch content. Marketers are questioning current CTV results. Industry leaders are calling for clearer metrics.
Top 50 Content Creators Earn Over $1 Billion
The world's 50 highest-earning creators saw their combined income rise 20% in 2026, surpassing $1 billion. MrBeast led the list with $300 million, as creator-led media companies expand their reach and revenue.
IAB Launches RMT Standard to Clarify Digital Video Ad Terms
Confusion over digital video ad terminology is slowing industry progress. The IAB's new RMT Standard aims to unify how companies define and discuss streaming inventory. Public comment is open until August.
DuckDuckGo Browser Rolls Out YouTube Video Ad Blocking
Most users can now block YouTube video ads directly in the DuckDuckGo browser. The feature is enabled by default on iOS, Windows, and Mac. Android support is coming soon. Advertisers may see fewer web impressions.
X Rolls Out Video Editor to Boost Original Creator Content
New video editing tools arrive on X, aiming to help creators publish original videos and reduce reposted material. The update introduces caption overlays, green-screen features, and more.
TV News Faces Audience Collapse as Viewing Habits Shift
Traditional TV news is losing its core audience. The 2026 Reuters Digital News Report reveals how quickly habits are changing. Broadcasters must rethink their approach as scheduled viewing declines.
Discovery Drops 'Naked and Afraid' All-Stars Into Cold Island Survival
Contestants face a new twist as they are plunged into cold water at night before reaching a remote island. The latest season of 'Naked and Afraid' raises the stakes for survival reality TV. Viewers can expect fresh challenges and familiar faces.
Cascade PBS Launches Local Public to Power Station Streaming Apps
A new subsidiary from Cascade PBS offers public media stations a way to launch their own branded streaming apps. The move aims to help local broadcasters strengthen digital video delivery and audience ties.
RTL and ProSieben Capture Young Viewers During Free-TV World Cup Pause
With the World Cup off free TV, Sunday night saw RTL and ProSieben win over younger audiences. Competing films outperformed rivals as public broadcasters led overall viewership. Audience data reveals shifting attention.
Sean Evans on Building Hot Ones and the Future of Creator Interviews
Sean Evans, host of Hot Ones and a TIME 100 creator, discusses the evolution of creator-led interviews, the impact of platforms like YouTube and CTV, and what’s next for the creator economy.
Amedia Boosts Video Output to Capture Younger News Audiences
Norway’s Amedia overhauled its video strategy to reach younger readers on platforms like Snapchat and TikTok. The publisher revamped workflows, trained staff, and saw video views surge.
How Publishers Can Boost Video Ad Revenue With JWX Strategies
Video now accounts for up to a third of ad revenue for top publishers. JWX CEO John Nardone shares practical advice on maximizing video monetization, from content choices to platform tactics.
2026 World Cup Puts Programmatic Sports Ad Economics to the Test
Advertisers face new challenges as the 2026 World Cup pushes programmatic live sports beyond reach and into measurable outcomes. Rising CPMs and fragmented budgets force brands to rethink campaign strategies.
Chatting Dominates Streaming as Creators Drive Audience Growth
Non-gaming streams now lead major platforms. Personality-driven creators are reshaping what viewers watch. New data shows how audience habits are shifting.
kicker Sets New Digital Traffic Record During World Cup Surge
June brought unprecedented digital traffic for kicker. The World Cup drove record visits, video views, and subscription growth. Audience engagement soared across platforms.
ZDF Airs Satirical FIFA Critique During World Cup Broadcast
A 15-second spot aired during a World Cup match on ZDF featured Maximilian "HandOfBlood" Knabe as a fictional club president. The ad took aim at FIFA and the evolution of the tournament. The campaign also promoted Knabe's beverage brand.
The Guardian to Add 55 Permanent Roles in Global Expansion
Dozens of new jobs are coming to The Guardian’s UK, US, and Australian offices. The publisher is investing millions to expand its audio and visual journalism and reach new audiences.
Guardian Expands With 55 New Digital and Visual Journalism Roles
Dozens of new jobs are coming to the UK, US, and Australia. The Guardian is investing in video, audio, and data journalism. The move aims to reach new audiences and strengthen its digital future.
Short-Form News Videos Shape Messi vs. Ronaldo Preferences
A new study links short-form news video consumption to soccer star preferences. Audience political identity and platform choice both play a role. The findings raise questions for publishers targeting younger viewers.
Walmart Invests Over $1 Billion in Streaming Ad Platform Vibe.co
Retailers are moving deeper into streaming ads. Walmart has agreed to acquire Vibe.co, a connected TV ad platform, in a deal valued above $1 billion. The move highlights how shopping data is shaping video advertising.
Grupo RBS Builds Dedicated Editorial Team for Social Video
A major Brazilian publisher has overhauled its newsroom to treat social media as a core editorial product. The new structure drives both audience growth and revenue, with measurable results.
News Video Consumption Surges as Social Platforms Overtake TV
Audiences are turning to social media for news videos. New data shows younger viewers prefer online platforms over traditional TV. Publishers see opportunities in both short and long-form video content.
BBC Plans to Stream 24-Hour News Channel Live on YouTube Abroad
A major UK broadcaster is preparing to test its rolling news channel as a live stream on YouTube in select countries outside Britain. The move aims to reach new audiences and boost overseas revenue.
AGF Data Reveals Streaming Still Trails TV for World Cup Reach
Fresh AGF figures show how audiences split between traditional TV and streaming for the first days of the World Cup. Linear TV remains dominant, but millions now watch exclusively online.
Mirror Indy Empowers Kids to Report Local News With Humor
Mirror Indy is giving young people a platform to share stories from their neighborhoods. The new Kid Correspondents program blends community reporting with humor and short-form video.
Forbes Experiments With Creator-Led Video to Expand Social Reach
A new initiative puts TikTok and Instagram creators at the center of Forbes’ off-platform strategy. The publisher is testing flexible deals to boost video-led coverage and audience growth.
Polymarket Accused of Paying Creators for Misleading Bet Videos
A Wall Street Journal investigation found Polymarket paid creators to post videos of fake bets. The company reportedly discouraged disclosure of these paid partnerships. Polymarket says it will audit its promotional content.
Prime-Time TV Ratings Surge as WM-Free Night Boosts Viewership
With no WM match on free TV, Das Erste and ZDF saw strong prime-time ratings. 'Der Wien-Krimi' led the night, while private broadcasters struggled to break into the top 25.
Why Newsrooms Struggle to Keep Top Creator Talent
News publishers are learning that building creator-led content is not enough. Retaining creators requires mutual respect, patience, and transparency. Here’s what newsrooms often get wrong-and how to fix it.
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