Video Editing & Distribution - Page 4
96 articles
UK News Publishers Face Video Surge and Deepening Audience Distrust
Social and video platforms now lead as news sources in the UK. Trust in news has dropped, and younger audiences are shifting away from traditional outlets. Publishers must rethink distribution and engagement strategies.
How Newsrooms Are Making Creator Partnerships Work
Newsrooms want to reach new audiences, but creator partnerships can be costly and complex. Adriana Lacy shares a tested framework for building effective collaborations. Her approach addresses common pitfalls and offers practical steps.
Ascend Media Debuts World of Fine Spirits With Tasting Library and Awards
A new spirits-focused publication has launched alongside a leading wine title. The site features expert contributors, a searchable tasting notes library, and plans for annual awards. Video content is also in development.
Video Buyers Face Pressure to Act on New Industry Quality Standards
A new shared framework for video ad quality is here. Buyers can now use measurable signals, not just labels, to guide spend. The next challenge: putting these standards into real buying decisions.
Walmart Connect Lets Advertisers Track YouTube Ads to In-Store Sales
Advertisers can now link YouTube video campaigns to Walmart sales. The new proof of concept uses real purchase data. Walmart Connect expands its partnership with Google. More platforms are expected to follow.
Guardian Offers £10,000 for European Democracy
A new fund will back one filmmaker with £10,000, editorial support, and wide distribution. The initiative seeks urgent, character-driven stories about democracy in Europe.
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