A new subsidiary from Cascade PBS offers public media stations a way to launch their own branded streaming apps. The move aims to help local broadcasters strengthen digital video delivery and audience ties.
Public media professionals seeking to expand digital reach now have a new option for streaming distribution. Cascade PBS, the Seattle-based public media organization, has introduced Local Public, a wholly owned subsidiary designed to help stations across the United States build and operate their own locally branded streaming apps.
According to Cascade PBS, Local Public will enable stations to deliver streaming video on connected TVs, web platforms, and mobile devices, while maintaining control over local programming and audience relationships. The company said the service originated from Cascade PBS's internal efforts to enhance its own digital offerings, and has since evolved into a standalone product available to other public media outlets.
This development comes as more organizations in the media sector look for ways to strengthen their digital video presence and retain direct connections with viewers. For example, major retailers are also investing in streaming infrastructure, as seen when Walmart agreed to acquire a connected TV ad platform, a move detailed in this report on Walmart's billion-dollar streaming ad deal.
