Platform Updates - Page 4
243 articles
Microsoft Clarity Rolls Out Branded vs Non-Branded AI Query Insights
A major update to Clarity now lets users segment AI analytics by branded and non-branded queries. This new feature helps teams pinpoint how their brand is discovered in AI-powered search and chat results.
Judge Allows Nevada Privacy Lawsuit Against LinkedIn to Proceed
A federal court has ruled that a Nevada resident’s privacy claim against LinkedIn can move forward. Claims from California plaintiffs were dismissed but may be refiled. The case centers on alleged tracking of health data from state insurance sites.
Snapchat Limits AI-Generated Videos in Spotlight Feed
AI-made videos will no longer be recommended in Snapchat's Spotlight. The platform aims to highlight content from real people. Other social apps are also rethinking their approach to AI content.
LinkedIn’s AI Slop Button Raises Concerns for Content Creators
Platforms are taking different paths on AI-generated content. LinkedIn’s new reporting tool is drawing skepticism, while Substack opts for transparency. Writers worry about fairness and the risk of misuse.
Trump Media Debuts Paid Truth Social Data Feed for Faster Access
A new paid API now delivers real-time Truth Social posts from Donald Trump and top accounts. The launch follows calls for regulatory scrutiny from key lawmakers. Media and data firms are watching closely.
Google Earth AI Update Raises Alarms Over Fake Satellite Images
A new AI feature in Google Earth now lets users create fabricated satellite images. Media professionals warn this tool could be used to spread disinformation. The update has immediate implications for newsrooms and OSINT analysts.
Google Analytics Flags Missing URL Parameters in Campaigns
A new diagnostic alert in Google Analytics now warns marketers when campaign URLs lack key aggregate identifiers. This update aims to improve attribution accuracy as privacy rules reshape digital advertising.
Google Unveils Official Guide for YouTube Audio Ads
A new help page brings all YouTube audio ad requirements, setup steps, and creative tips together for the first time. Advertisers now have a single resource to launch and optimize audio campaigns across YouTube and YouTube Music.
YouTube Removes Top ASMR Channels Over Sexually Explicit Policy
Several major ASMR creators lost their YouTube channels after being accused of violating sex and nudity rules. The bans have sparked confusion and concern among content producers.
OpenAI Tests ChatGPT Ads That Start Instant Business Chats
A new ad format is being piloted that skips landing pages and launches direct conversations with AI-powered business agents. This could reshape how brands interact with potential customers and capture leads online.
LinkedIn Adds Button to Flag Suspected AI-Generated Posts
A new reporting tool lets users flag posts that appear to be AI-generated. The feature uses the term 'AI slop' directly. LinkedIn is responding to concerns about automated content.
LinkedIn Freezes AI Data Center Spend, Doubles GPU Efficiency
AI hardware costs are soaring, but LinkedIn is holding its data center investment steady through 2026. By optimizing GPU usage and resource allocation, the company aims to launch new generative AI features without expanding its compute footprint.
IAB Tech Lab Rolls Out AAMP 2.3 for Agentic Ad Deployments
AAMP 2.3 aims to streamline agentic advertising for enterprises. The update brings enhanced privacy, improved accuracy, and easier integration with major ad platforms. Compatibility now extends to AWS and Databricks.
Snapchat Expands Tools and Programs for Agency Partners
Agencies gain new ways to manage brands and collaborate on Snapchat. Updated access controls and expanded programs aim to boost campaign efficiency. More resources and support are coming for partners this year.
Google Rolls Out SDF v10.1 With AI Labels and DOOH Tools
Advertisers using Display & Video 360 now have access to new AI transparency labels, digital out-of-home campaign support, and enhanced bulk management features. Google’s SDF v10.1 update also retires all earlier versions.
YouTube, X and Facebook Crack Down on AI-Generated Content
Major social platforms are tightening controls on AI-generated posts. New measures target spam, fake accounts and low-value videos. Creators face stricter rules and new verification steps.
Google Search Console Expands Platform Properties Worldwide
Social and video content creators can now track Instagram, TikTok, X, and YouTube performance in Google Search Console. New global rollout includes a detailed help guide for analyzing cross-platform data.
New York to Enforce Social Media Age Checks and Feed Limits
Stricter rules for platforms serving minors will start in January. Parental consent will be required for algorithmic feeds and late-night notifications. Other states face similar legal battles.
Upstream Works Unveils AI Platform for Autonomous Customer Service
A new AI Experience Platform aims to automate customer interactions and support agents in real time. Upstream Works says the tool offers secure deployment and data control. The platform launches in Fall 2026.
X and Visa Unveil X Money App for U.S. Premium Users
Premium subscribers in the U.S. can now access X Money, a standalone payment app. The launch includes a Visa debit card and global ATM access. This move advances X's push toward an all-in-one platform.
Amazon Refocuses AI Efforts, Retires Some In-House Models
Several internal AI projects are winding down as Amazon shifts resources. The company is prioritizing key models and new strategies. Teams are being reorganized to align with evolving customer needs.
Meta Offers Ottawa a Path to Restore News on Facebook, Instagram
A proposal from Meta could bring news back to Facebook and Instagram in Canada. The plan is now tied to ongoing Canada-U.S. trade talks. Ottawa has not yet responded.
Passkeys Now Required for New Google Ads API Tokens
Starting August 5, new OAuth 2.0 refresh tokens for Google Ads API will require passkey authentication. Existing tokens remain valid. Developers and agencies must prepare for the updated security process and potential onboarding delays.
ChatGPT Ads Rolls Out Conversion Bidding and Geo Exclusions
Advertisers gain new tools for campaign optimization, conversion tracking, and budget pacing. ChatGPT Ads now supports geo exclusions, mobile measurement integrations, and bulk campaign management, making it more competitive with established ad platforms.
Google Tests Household Income Exclusions in Performance Max
A new campaign setting lets advertisers exclude specific household income brackets in Performance Max, offering more audience control without sacrificing automation. The feature could reshape targeting for luxury, finance, and value-focused brands.
Google Bans Fake and Undisclosed Incentivized Reviews in Snippets
A new guideline from Google prohibits fake or undisclosed incentivized reviews in review snippet structured data. Publishers must now ensure all reviews are genuine and transparently disclosed to remain eligible for rich results.
Amazon Faces Seller Backlash Over Platform Changes
Sellers organized a boycott after new Amazon policies reduced their control. Frustrations remain high despite some concessions. Key issues include payment delays, ad placement, and lack of platform transparency.
Google Rolls Out AI Max to Monetize Billions of Searches
Previously untapped search queries are now open to advertisers as Google launches AI Max out of beta. The tool uses artificial intelligence to expand ad reach, optimize copy, and match ads to relevant pages in real time.
ChatGPT Now Integrates Yelp Reviews, Ratings and Photos
OpenAI’s ChatGPT will now display real-time Yelp reviews, ratings, photos, and business info in local search results. Users can request quotes from service providers directly in ChatGPT. Yelp branding and links will be included.
Runway Unveils Media Router to Streamline Generative AI Integration
Developers can now use Runway Media Router to automatically select the best generative model for images, video, or audio. The tool aims to simplify integration and optimize for quality, speed, or cost.
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