Platform Updates - Page 3
243 articles
ERGO Launches External Attribution for Disney+ Video Ads
A new campaign on Disney+ uses external attribution to track real business outcomes. ERGO and lead link aim to connect streaming ads with measurable results. The approach could reshape how brands evaluate video performance.
Apple Negotiates Publisher Deals to Power AI-Driven Siri
Major publishers are in talks with Apple for new content licensing. The company aims to enhance Siri’s AI with up-to-date news. Compensation would vary based on content usage. Publishers could see new revenue streams.
Apple Eyes $100M Deals to Power Siri AI With Publisher Content
Major publishers have been approached about licensing news for Siri AI. Apple is reportedly considering a nine-figure budget. The new compensation model could reshape how news is used in AI assistants.
Walmart Rolls Out Negative Keyword Controls for Search Ads
Advertisers gain new control over Walmart search ads with negative keyword exclusions. FIFA's hydration breaks remain a lucrative ad slot, despite ongoing debate. Both moves reshape how brands manage spend and visibility.
Google Clarifies YouTube and Discover Feed Ad Policies
Advertisers will see clearer language in YouTube and Discover Feed ad requirements after Google updated its policy documentation. The changes are editorial only and do not alter enforcement or introduce new rules.
Google Sets 2026 Deadline to Shift Travel Ads to Search
Travel advertisers will see their campaigns automatically moved to Search campaigns for Travel starting in Q3 2026. The update aims to unify travel ad management and introduce AI-powered features, but manual migration remains an option.
YouTube Doubles Monetization Thresholds, Prioritizes Long-Form and TV Views
New requirements for YouTube Partner Program take effect in 2027. Creators must meet higher watch hour and Shorts view thresholds. The changes highlight YouTube’s focus on longer viewing and TV screens.
Claude AI Rolls Out Global Watermarking for Generated Text
Invisible, machine-readable watermarks are now embedded in text from new Claude models. The update meets EU transparency rules but will be active worldwide. Detection tools and documentation are coming soon, with key limitations for authorship verification.
OpenAI Targets SMBs With New ChatGPT Ad Platform Expansion
Small and midsize businesses may soon access ChatGPT ads in Europe. OpenAI is building a dedicated SMB ad unit and testing new formats. The rollout could reshape how companies reach buyers at key decision moments.
New York Post Debuts Hamilton AI Chatbot for Personalized News
A new AI chatbot called Hamilton is rolling out across New York Post apps. The tool aims to deliver tailored news recommendations and boost reader engagement. Expansion to web platforms is planned.
X Overhauls Creator Revenue Program to Reward Original Content
A major shift is coming for creators on X. The platform will end its current Revenue Sharing program and launch a new initiative focused on original content. Eligibility requirements and payout structures are changing.
BBC World Service Unifies Seven Language Apps Into One Platform
A single multilingual app now delivers BBC World Service content to global users outside the UK and US. The move aims to streamline mobile access and future updates for non-English audiences.
YouTube Raises Monetization Bar for Creators With Stricter Rules
Monetization on YouTube is about to get tougher. New eligibility standards will require creators to double their watch hours or Shorts views. The changes could impact smaller channels and niche creators.
Google Launches Campaign Data Import Validation for Advertisers
Missing or incomplete campaign data can distort marketing analysis. A new validation report from Google now flags gaps in imported metrics before they affect cross-channel reporting. Advertisers gain a crucial tool for data quality control.
Meta, Google and TikTok Seek to Halt California Algorithm Law
A new California law restricts algorithmic recommendations to minors. Meta, Google and TikTok are challenging the rule in court. The outcome could impact platform features and user experience.
Google Tests New AI Buttons on Search Home Page
A small group of users is seeing new options under the Google search box, including create images, ask about files, and brainstorm. The company says these buttons are designed to highlight AI-powered features and do not affect core search functionality.
YouTube Experiments With Static Image Ads in Mobile Landscape Mode
Mobile viewers are seeing static image ads overlaid on horizontal YouTube videos as part of a new test. The format could increase ad frequency and offer advertisers a fresh placement, but may alter the viewing experience.
How to Remove Gemini AI From Gmail and Google Docs
Some users are seeing Gemini AI features appear in Google Docs and Gmail. You can disable these new AI elements through Gmail settings or by using a Chrome extension. Here’s how to regain control of your workspace.
Googlebot Now Sends More Than Just GET and POST Requests
Less than 1.5% of Googlebot’s site requests use HTTP methods like HEAD, OPTIONS, PUT, PATCH, or DELETE. This rare activity is triggered by JavaScript functions during page rendering, according to Gary Illyes.
AI Reshapes Instagram Engagement While Keeping It Human
Instagram’s AI now determines what users see, but real human interaction still drives growth. The platform’s evolving algorithms reward authentic content and penalize fake engagement, changing how brands and creators connect with audiences.
Disney Shifts Creator Access From Sora to TikTok for Fan Content
Disney is partnering with TikTok to let creators use its characters for new content. The move follows a brief deal with Open AI's Sora. The goal: engage fans while protecting Disney's IP.
Google Confirms AI Mode Queries Now Count in GSC Performance
Follow-up questions in AI Mode are now tracked as separate queries in Google Search Console’s Performance report. This change impacts how impressions, positions, and clicks are recorded for site owners. John Mueller confirmed the update.
WDR Ends 'Frau TV' After Nearly 30 Years on Air
Declining viewership prompts WDR to discontinue 'Frau TV.' The final episode airs November 19. Future coverage of women's issues will shift to digital and social platforms.
Google Assistant to Be Removed From Android Devices in September
Mobile users will lose access to Google Assistant starting September 4, 2026, as Gemini takes over on Android and Wear OS. The transition will impact phones, tablets, smartwatches, and connected devices. Google says the change will roll out over several weeks.
Meta Approved Paid Ads With AI-Generated Child Abuse Images
Dozens of explicit AI-generated child sexual abuse ads ran on Meta’s platforms, reaching thousands before removal. Researchers say Meta’s review process failed to block the content. The company claims new AI tools are improving detection.
Cuisinart Finds Success With Amazon’s AI Video Ad Tool
AI-generated video ads are now meeting brand standards. Cuisinart tested Amazon’s new creative agent and saw promising results. The company plans to expand its use for future campaigns.
Senate Bill Seeks Parental Consent for Minors on Social Media
A new proposal would force social platforms to verify user ages and require parental approval for anyone under 16. The bill also aims to give parents more control over their children's online activity.
Walmart Finalizes $1.4B Deal for Vibe.co to Boost TV Ad Reach
A major retail player expands its connected TV ad business. The Vibe.co acquisition brings new tools for brands. Walmart Connect gains more ways to reach streaming audiences. Find out what this means for advertisers.
Kroger Precision Marketing Brings Sponsored Product Ads to AI Assistant
Sponsored product ads now appear in Kroger's AI shopping assistant. Advertisers gain new placements across Kroger's digital platforms. The move leverages first-party data for measurable results.
Google Rolls Out Smarter Tools for Audience Data Management
Developers gain new ways to manage and validate audience lists as Google updates its Data Manager API. The release introduces flexible data handling, improved error reporting, and richer address support for Google Analytics.
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