Ad-Tech & Monetization - Page 7
237 articles
Agentic Media Buying Reshapes Programmatic CPMs and Fill Rates
New data reveals how agentic media buying is changing programmatic ad performance. Analysts compare CPMs, fill rates, and auction strategies to traditional methods. Publishers see shifts in user engagement and revenue metrics.
ZDF Airs Satirical FIFA Critique During World Cup Broadcast
A 15-second spot aired during a World Cup match on ZDF featured Maximilian "HandOfBlood" Knabe as a fictional club president. The ad took aim at FIFA and the evolution of the tournament. The campaign also promoted Knabe's beverage brand.
World Cup Ad Spend Leaves Non-Partners on the Sidelines
Ad budgets are shifting as the World Cup dominates June. Non-partner brands are pausing spend, while major sponsors concentrate resources on TV. The market impact is smaller than expected.
Reddit Launches Split Testing Tool for Advertisers
A new feature lets brands compare ad variants before campaigns go live. The tool offers controlled A/B testing and automated winner selection. Minimum daily spend applies.
Dove and Victoria’s Secret Pink Bet on 'Elle' Series Integration
Major beauty and fashion brands are investing in Amazon Prime’s 'Elle' series. Despite mixed reviews, Dove, Victoria’s Secret Pink, and L'Oréal Paris are launching in-show integrations and campaigns. Brands hope to capture audience loyalty.
US Ad Market Growth Splits as Top Categories Outpace Others
Ad spending in the US is showing uneven growth. New data reveals top advertising categories are expanding, while others decline. Analysts point to consumer pressures shaping budgets.
Media Trust and Data Sharing: Where Consumers Draw the Line
Americans are cautious about sharing personal data with media platforms. New research shows viewers are selective about what they disclose. Trust varies sharply by platform and type of information.
Equativ’s Michael Lehman Sees AI as a Boost for Open Web and Programmatic
AI is stirring debate in digital advertising, but Equativ’s Michael Lehman offers a rare optimistic view. He discusses transparency, publisher prospects, and why halting marketing spend could backfire.
TVB Challenges Nielsen’s Streaming TV Audience Estimates
Industry group TVB says Nielsen’s Q1 2026 ad-supported TV data overstates streaming’s share. The group points to missing context and questions broadband-only penetration figures.
Cloudflare Sets 2026 Deadline for AI Crawlers to Split From Search
AI companies face new rules on web crawling. Cloudflare will block mixed-use bots from ad pages by default in 2026. Publishers may gain more control and revenue from AI training access.
Ace Hardware Turns Prime Day Buzz Into Loyalty and Revenue Gains
Retailers are adapting to the mid-year deals surge. Ace Hardware uses its own Rewards Days to drive sign-ups, boost retail media, and capture market share. The strategy leverages shopper behavior shaped by Amazon’s Prime Day.
OOH Advertising Moves Beyond Billboards to Follow Audiences
Out-of-home advertising is no longer limited to static billboards. Brands are using moving formats like transit wraps and rideshare placements to reach consumers wherever they go. Measurement tools now track real impact.
People Inc. Blocks AI Scrapers, Prioritizes Creator Trust in Licensing Deals
People Inc. is tightening control over how AI platforms access its content. The company now blocks all AI scrapers by default, only allowing approved partners with licensing deals. Jonathan Roberts explains why trust in creators matters more than trust in AI.
Publishers at Cannes Lions 2026 Prioritize Trust and Quality Over AI Hype
Media leaders at Cannes Lions 2026 shifted focus from AI buzz to building trust, improving data collaboration, and delivering premium experiences. The event highlighted a new approach to value across the open web.
Independent Publishers Find Growth in Scalable Print-Digital Models
Independent publishers are leveraging new production tools to scale efficiently. Dean Cook outlines how fixed-cost workflows and hybrid print-digital strategies are reshaping local media. Distribution and technical compliance remain critical.
Washington Post Experiments With Flexible Access to Boost Reader Revenue
A new approach at The Washington Post aims to convert more readers by offering flexible access options. The strategy targets users unwilling to commit to long-term subscriptions, seeking to close the gap between willingness to pay and willingness to commit.
How CT Mirror Secures Local Matches for NewsMatch Campaigns
Local newsrooms are raising more through local matches than national programs provide. CT Mirror shares its approach to building sustainable community funding. Learn how planning and targeted outreach drive results.
Walmart Invests Over $1 Billion in Streaming Ad Platform Vibe.co
Retailers are moving deeper into streaming ads. Walmart has agreed to acquire Vibe.co, a connected TV ad platform, in a deal valued above $1 billion. The move highlights how shopping data is shaping video advertising.
UK Publishers Unite to Launch Atria, Curating Premium Ad Inventory
Six major UK publishers have formed Atria, a collective to control and curate their own ad inventory. The move aims to offer advertisers high-quality, scalable options while addressing challenges from programmatic advertising and changing web standards.
Unilever Mobilizes 50,000 Creators for World Cup Campaign
A record 50,000 creators are powering Unilever’s World Cup push. The brand’s strategy includes global influencer activations and large-scale pop-up events in host cities. Unilever aims to boost earned media and brand engagement.
Page 7 by 12