Ad-Tech & Monetization - Page 8
237 articles
Agentic Advertising Risks Repeating Programmatic’s Intermediary Problem
Automation in digital ad sales is supposed to cut out middlemen. But agentic advertising may simply rebuild the same layers of complexity and bias that publishers faced before.
Why Most Marketing Budgets Fail to Drive Real Growth
Many companies believe their marketing budgets are effective. But unclear measurement often hides wasted spend. Without better attribution, even advanced tools like AI can amplify inefficiency.
Intent IQ’s Fabrice Beer-Gabel on Monetizing Identity-Less Ad Environments
Publishers are turning signal loss into new revenue streams. AI is helping advertisers reach millions of iOS users without major tech changes. Intent IQ’s Fabrice Beer-Gabel explains how the industry is rethinking identity-less environments.
Meta Loses $35 Million Appeal Over Washington Political Ad Law
Washington's Supreme Court upheld a $35 million fine against Meta for failing to comply with state campaign ad disclosure rules. The decision highlights ongoing legal friction between tech giants and local transparency laws.
Los Angeles Times Faces Payment Delays Amid IPO Ambitions
Vendors and contractors report late payments from the Los Angeles Times. The issue emerges as the paper’s billionaire owner pursues a public offering. Tensions with new hires add to the challenges.
Carat Named Cannes Lions 2026 Media Network of the Year
A major industry award highlights new creative strategies in media buying. Carat secured top honors at Cannes Lions 2026, with OMD Worldwide and PHD Worldwide following. Innovative campaigns drove the win.
OpenAI Targets $100 Billion in Ad Revenue by 2030
OpenAI is betting big on advertising to fund its AI services. Executives revealed ambitious revenue targets at Cannes Lions. The company is expanding into new markets and launching a self-serve ad platform.
Cannes Lions 2026: Authenticity and AI Take Center Stage
Authenticity became a top concern at Cannes Lions 2026 as marketers debated how to balance real data and human vulnerability with the rapid rise of AI-driven advertising. OpenAI’s new ad plans drew major attention.
Google Seeks Broader Publisher Rights for AI News Features
Publishers face new licensing choices as Google tests AI in Google News. The company is offering expanded content rights, including AI model training. Some publishers are weighing the impact on revenue and legal risk.
Telegraph Media Group Faces Backlash Over Deferred Retailer Margins
Retailers are frustrated as Telegraph Media Group delays profit margin adjustments. Cover prices are rising, but independent sellers must wait for increased returns. The move raises questions about trust and business viability.
How Newsrooms Prove Their Value With Real Economic Impact
Journalism delivers more than civic value. New research shows every dollar invested in news can return over $100 in public savings. See how accountability reporting drives measurable financial results.
Small Language Models Promise Faster, Cheaper Ad Tech Workflows
ZeroGPU launches specialized small language models for ad tech, aiming to cut costs and speed up repetitive marketing tasks. Dappier reports a 50% expense reduction after switching from large models.
AI Startups Inflate Valuations With Multi-Tiered Funding Rounds
Venture capital is pouring into AI startups with no products or revenue. Founders are using split funding rounds to secure billion-dollar valuations. Investors and employees face new risks as hype outpaces business fundamentals.
Publishers at Cannes Confront AI Revenue Questions and Agentic Media Hype
Publishers at Cannes are facing tough questions about AI's impact on open web funding and the reality behind agentic media buying. Major acquisitions and new ad offerings are reshaping the conversation.
Time and Axios Monetize AI Visibility With New Ad Products
Major publishers are turning their high profile in AI-generated answers into new revenue streams. Executives from Time, Axios, and others shared strategies at the Cannes Lions Festival. Publishers see fresh opportunities as AI platforms reshape advertising.
New Publisher Reach Metric Expands Website Audience Measurement
A new metric now lets publishers measure total website reach, not just ad-exposed users. The DNA study from agma introduces Publisher Reach, offering broader insights for content and marketing teams.
Why Publishers Must Build a Trust Loop to Survive AI Content
Rising AI-generated content and higher acquisition costs threaten premium publishers. Only a trust-based relationship with audiences can protect long-term revenue and brand value.
BBC Plans to Stream 24-Hour News Channel Live on YouTube Abroad
A major UK broadcaster is preparing to test its rolling news channel as a live stream on YouTube in select countries outside Britain. The move aims to reach new audiences and boost overseas revenue.
IAB Tech Lab Unveils Major Supply Chain Transparency Update
A proposed update to the OpenRTB SupplyChain object could reshape how advertisers track programmatic transactions. The change aims to give buyers deeper insight into both technical and payment participants. Public comment is open until August 2026.
Ad Blocker Users Outspend Others, Upending Publisher Assumptions
New research shows ad-blocker users spend far more online than non-users. These consumers are also more likely to pay for digital content and subscriptions. Industry beliefs about their value may need to change.
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