Ad-Tech & Monetization - Page 9
237 articles
Viamedia.ai and Hearst Enable Household-Level Ads on Local TV
Local TV advertisers can now target individual households. Viamedia.ai and Hearst Television have tested dynamic ad insertion on select stations. The move brings data-driven targeting to broadcast streams.
Super Users Drive Most Engagement on Publisher Apps
A small group of highly active users accounts for the majority of sessions and time spent in publisher apps. Most users remain anonymous, leaving untapped potential for deeper engagement and revenue.
Adobe Bets Big on Its Own AI Ad Tools to Drive Results
Ad budgets are rising as Adobe leans on its own AI-powered ad platforms. The company is testing new agentic AI and generative tools to optimize campaigns. Early results show a shift in spend and strategy.
Concord Raises $3M to Streamline Media Campaigns With Minimal AI
A French platform is betting that less AI leads to better campaign execution. Concord just secured $3 million to help advertisers activate campaigns across Google, Meta, and Amazon-without relying on heavy AI optimization.
How EUobserver Broke Through Its Subscription Growth Ceiling
Subscription growth is never as simple as it looks. EUobserver’s editor-in-chief reveals what changed after a buyout, and why even strong journalism can hit a wall.
Twitch’s Mike Minton Says Creators Now Drive Brand Innovation
Brands are shifting from agencies to creators for campaign ideas. Twitch’s chief product officer explains why community-driven creativity is changing how advertisers reach audiences.
Why Fragmented Data Is Undermining Health Care Marketing Results
Health care marketers are struggling to connect data across teams and channels. Disconnected measurement frameworks make it difficult to track campaign performance and optimize investments.
Forbes Experiments With Creator-Led Video to Expand Social Reach
A new initiative puts TikTok and Instagram creators at the center of Forbes’ off-platform strategy. The publisher is testing flexible deals to boost video-led coverage and audience growth.
AppsFlyer Raises $1B in Series E, Eyes IPO After $2.7B Valuation
A major funding round has propelled AppsFlyer to a $2.7 billion valuation. The analytics firm secured over $1 billion from investors including Google and Meta. The company is now preparing for a potential public offering.
Amazon Rolls Out AI-Powered Conversational Ads Across the Web
Interactive display ads now let users ask product questions. Amazon brings AI-driven prompts to publisher sites. New ad formats aim to boost engagement and conversions.
Google Ad Manager Debuts AI Chatbot to Streamline Ad Ops Troubleshooting
A new AI chatbot is being tested to help publishers quickly diagnose and resolve ad campaign issues. The tool, called Ask Ad Manager, aims to cut down on manual work and speed up troubleshooting. Wider rollout is expected later this year.
Knicks Sponsorship Deals Surge as Team Valuation Nears $10 Billion
Sponsorship agreements for the New York Knicks jumped 28% this season. Major brands signed seven-figure deals. The team's valuation now approaches $10 billion, driven by championship momentum.
Deichmann Brings Media Planning In-House With AEOS
A major German shoe retailer is shifting its media planning to an AI-powered platform. The move aims to boost flexibility, transparency, and control over campaigns. Deichmann expects faster decisions and better use of its own data.
Ströer Launches Self-Service Portal for Cultural Outdoor Advertising
A new platform lets theaters, museums, and festivals book outdoor ad campaigns directly. The service is live in Berlin, Cologne, and Munich. Pricing is transparent and starts at 399 euros.
Vodafone Tests Sponsored Snaps as Snapchat Ads Arrive in Germany
Snapchat introduces Sponsored Snaps in Germany, placing ads directly in users' chat feeds. Vodafone, L’Oréal, and eBay are among the first brands to try the new format. The move follows a US rollout.
Meta Loses $35 Million Appeal Over Washington Political Ad Law
A major court decision upholds a $35 million penalty for Meta. Washington's Supreme Court ruled the company violated strict political ad disclosure rules. The outcome could affect how platforms handle campaign ads. Meta says it is reviewing its next steps.
Major Publishers Deploy Gist AI to Capture Q&A Search Traffic
Five leading publishers are rolling out a new AI-powered search and ad format. The technology keeps users on-site by answering questions directly. Advertisers gain new ways to engage audiences and analyze intent.
Publicis Mocks AI Pitch Hype With Pre-Cannes Parody Video
A new Publicis video satirizes the jargon-filled agency pitch process. Marketers are pushing back on empty AI promises. The industry faces pressure to deliver real value, not just buzzwords.
WPP Holds Top Spot in 2025 Global Media Billings
Media billings rankings for 2025 show WPP leading, with Publicis Media posting the largest annual growth. Omnicom’s OMD remains the top agency. Digital billings continue to rise across major groups.
Bernie Sanders Pushes $7 Trillion AI Wealth Fund for Public Benefit
A new proposal targets the largest AI companies with a major tax. The plan would create a sovereign wealth fund for Americans. Direct payments and funding for public programs are at stake.
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