Ad-Tech & Monetization - Page 10
237 articles
News UK Picks Smiths News for Exclusive Print Distribution Deal
A major shift is coming to UK print distribution. News UK will move to a single-supplier model with Smiths News from July 2027. The deal aims to streamline operations and support retailers.
Flip-Pay Unveils Donation Platform as Publishers Seek Paywall Alternatives
Publishers facing declining ad and subscription revenue now have a new option. Flip-Pay Supporter lets readers contribute directly, offering a flexible alternative to traditional paywalls. The platform is available to publishers of any size.
Business Insider Staff Skeptical as Leadership Tries to Reassure
Leadership changes and layoffs have shaken Business Insider. Executives say the brand is resilient, but staff doubts remain. Traffic and subscriptions have dropped. Morale is low.
Trusted Reviews Targets AI Scrapers With Search-Only Website Contracts
Publishers are taking new legal steps to stop AI bots from scraping their content. Trusted Reviews is now enforcing search-only contracts and tracking violations. The move could reshape how tech giants access publisher data.
BCN Launches AI Brand Voice to Boost Brand Visibility in ChatGPT
A new product from BCN aims to help brands appear more prominently in AI assistants. The service includes audits, content strategy, and ongoing optimization. Publishers see this as a way to reach millions beyond traditional search.
The Trade Desk Pushes Ventura OS to Challenge TV Ad Conflicts
A new TV operating system from The Trade Desk aims to disrupt how ad dollars flow on smart TVs. Ventura OS promises transparency and neutrality for both advertisers and publishers. Device makers face tough choices as the OS market grows crowded.
Yahoo Finance Launches Media and Advertising Hub With Top Publishers
A new hub brings together reporting from ADWEEK, MediaPost, Marketing Brew, Axios, and Marketing Dive. Yahoo Finance aims to help investors and professionals track rapid changes in media and advertising. No subscription is required.
Penske Media Corp. Buys Vox Media Portfolio, Forms PMX Subsidiary
A major digital publishing shakeup is underway. Penske Media Corp. has acquired Vox Media’s brands and launched a new subsidiary, PMX. The move creates the world’s largest digital publisher. Leadership changes are also confirmed.
BBC Plans 550 Job Cuts and $100M Commissioning Reduction
Hundreds of roles are set to be eliminated as the BBC targets major cost savings. The broadcaster will also cut over $100 million from its commissioning budget, according to new director general Matt Brittin.
Goodway Group Cuts SSP Partners After Supply-Path Optimization Push
An independent agency has slashed its SSP partners to single digits. Goodway Group’s supply-path optimization efforts now focus on direct supply and quality media, aiming to boost efficiency and cut costs.
Daily Mail Replaces DMG Media as Vere Harmsworth Takes Executive Chair
A major reorganization renames DMG Media as Daily Mail and elevates Vere Harmsworth to executive chairman. Metro moves to Harmsworth Media. The changes are effective immediately.
WPP Media Sees AI Ad Boom, But Overall Growth Slows
AI-driven ad spending is surging, but total advertising growth is losing momentum. WPP Media projects a sharp rise in generative search ads, yet the industry’s overall pace is set to decelerate.
DoubleVerify Unveils DV Neura to Automate Ad Buying With AI
A new AI-powered engine from DoubleVerify aims to automate media buying and campaign optimization. DV Neura connects ad-verification data directly to campaign execution. Early adopters are already testing the technology.
Precise.ai Raises $7M to Audit Every Programmatic Ad Decision
A new platform promises to break down every step in programmatic ad buying. Precise.ai, led by ad tech veterans, just secured $7 million to expand its decision-level analytics for agencies and brands.
Why Publishers Still Lose Revenue in Programmatic Advertising
Years after The Guardian exposed programmatic revenue loss, publishers remain squeezed by hidden fees and opaque trading. Limelight’s James Macdonald explains why transparency is still out of reach.
Cannes Lions 2026 Puts Creators at Center Stage on the Riviera
Creators are taking over Cannes Lions 2026 with dedicated spaces, events, and direct access to top brand decision-makers. Agencies and creators agree this year marks a major shift in the festival’s focus.
Axios Expands Local News Coverage With Two New US Markets
A major US news publisher is growing its local footprint. Axios is adding two more city-focused newsletters, aiming to deliver concise, essential updates directly to readers’ inboxes. The move highlights a shift in how local news is produced and consumed.
AI Chatbots Gain Ground as Emerging News Source for Young Audiences
News seekers are turning to AI chatbots for updates. Usage is rising fastest among younger readers. Publishers and advertisers are watching the shift closely.
Mirror Introduces Paywall and Subscription Tiers for Digital Readers
A new paywall is live for Mirror’s digital content. Readers now face subscription options for premium access. The move follows declining referral traffic and revenue. Other Reach titles have adopted similar models.
Omnicom Media Reshapes U.S. Leadership After IPG Integration
Leadership roles shift as Omnicom Media merges talent from Interpublic. Stacy DeRiso takes a new U.S. general manager role. Susanne Grundmann and Rob DiGiovanni move into top Initiative positions.
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