A major shift is coming for creators on X. The platform will end its current Revenue Sharing program and launch a new initiative focused on original content. Eligibility requirements and payout structures are changing.
Creators who rely on X for monetization will soon face new rules as the platform prepares to discontinue its Revenue Sharing program next month. X announced it will introduce the Original Content Rewards Program, aiming to incentivize creators to publish unique material directly on the platform. The company stated that original content requires significant time, skill, and creativity, and the new program is designed to recognize those efforts.
Participants in the existing Revenue Sharing program can continue to earn until September 7. Starting September 8, X will begin allowing eligible creators to apply for the new rewards initiative. To qualify, creators must subscribe to one of X’s Premium tiers, have at least 500 verified followers, and generate 500,000 Home Timelines impressions from verified users over the past 90 days. X emphasized that it seeks to reward those who break news, share expertise, tell stories, and contribute unique perspectives to the platform’s conversations.
The company defines “original value” as content personally created by the user that reflects their own voice, perspective, expertise, or creativity. Eligible formats include writing, threads, articles, reporting, analysis, photos, videos, memes, graphics, illustrations, commentary, reactions, insights, and creative editing of other creators’ posts. X is prioritizing original reporting, filming, and writing, as well as distinctive analysis and commentary.
This overhaul follows months of testing new recognition tools designed to boost monetization opportunities for creators of original content, rather than aggregator accounts. Nikita Bier, X’s former head of product, previously noted that the company wanted to encourage high-quality content that adds new value to users’ timelines. In April, X began reducing payments to aggregator accounts after observing that excessive reposts and clickbait were crowding out original creators and limiting growth for new authors. The move aligns with broader efforts by social platforms to elevate original voices and reduce the dominance of recycled material.
Other platforms have also faced regulatory and operational changes in response to content quality and user safety concerns. For example, New York recently introduced stricter rules for social media platforms serving minors, requiring parental consent for algorithmic feeds and late-night notifications. Details on these measures can be found in this report on new social media age checks and feed limits.
