Ad-Tech & Monetization - Page 11
237 articles
Video Buyers Face Pressure to Act on New Industry Quality Standards
A new shared framework for video ad quality is here. Buyers can now use measurable signals, not just labels, to guide spend. The next challenge: putting these standards into real buying decisions.
Google Expands Smart Bidding and Launches Promotion Mode for Ads
Major updates are coming to Google Ads campaigns. New features include expanded Smart Bidding, a beta Promotion Mode, and changes to bidding target optimization. Advertisers will see new notifications and controls.
Coffee Subscriptions Power The Newsground’s Investigative Journalism Model
A new investigative outlet is funding its reporting through coffee sales. Readers can support journalism and get fresh beans delivered. The Newsground aims for transparency and community engagement.
Ringier Proves Deep User Relationships Drive Higher Lifetime Value
A Swiss publisher now has hard data showing that direct user engagement pays off. Ringier’s new approach combines ad and reader revenue to measure true customer value. See how this changes monetization strategy.
Fox to Buy Roku in $22 Billion Move to Expand Streaming Reach
A major acquisition will combine Fox’s news and sports assets with Roku’s streaming platform. The deal aims to boost audience targeting and reduce reliance on traditional TV delivery.
Agentic Trading Reshapes Programmatic Ad Pricing and Value Discovery
A new agentic trading model is changing how buy-side and sell-side agents collaborate in programmatic advertising. This shift could redefine outcome prediction and price discovery, moving beyond the traditional DSP-driven approach.
Google Expands Local Services Ads With Nationwide Home Listings
Home shoppers can now view detailed property listings directly in Google Local Services Ads. The new rollout covers all 50 states and connects buyers with local agents instantly. HouseCanary powers the property data.
WARC Raises 2026 Global Ad Growth Forecast but Flags $94B Risk
Ad market projections for 2026 have been revised upward. WARC now expects 11.5% growth. But ongoing Gulf tensions could threaten $94 billion in gains. Key sectors face heightened uncertainty.
LinkedIn Debuts Creator Marketplace for Brand Partnerships
Brands can now connect with vetted creators directly on LinkedIn. The new Creator Marketplace offers tools for discovering and collaborating on both organic and sponsored content. Early access is limited to select users in North America.
World Cup Becomes Key Test for Retail Media Networks
Retail media networks are using the World Cup to showcase their campaign capabilities. The event's extended timeline offers more chances to engage brands. Industry players see this as a proving ground for future activations.
Walmart Connect Lets Advertisers Track YouTube Ads to In-Store Sales
Advertisers can now link YouTube video campaigns to Walmart sales. The new proof of concept uses real purchase data. Walmart Connect expands its partnership with Google. More platforms are expected to follow.
Why Agencies Are Prioritizing Speed Over Capabilities in M&A
Recent agency acquisitions signal a shift in strategy. Deals now focus on accelerating strategic goals, not just adding new skills. The race for market position is intensifying.
Texas Monthly and Penguin Random House Relaunch Texas Monthly Press
A major Texas media brand teams up with a global publisher to revive its book imprint. The new partnership aims to bring Texas stories to a wider audience. Both fiction and nonfiction titles are planned.
Reach Launches World Cup Campaign With Tesco Whoosh and EssenceMediaCom
A new campaign brings paper folding art to print and digital platforms for the World Cup. Reach, Tesco Whoosh, and EssenceMediaCom aim to engage fans with interactive content. The initiative combines editorial and branded experiences across major UK news titles.
Google Ads Unveils Experiment Power Score to Boost Campaign Results
Google Ads launches Campaign Guidance with an Experiment Power score. Advertisers can now predict experiment success before investing time and budget. Actionable recommendations help optimize campaigns faster. This update could reshape how digital marketers test strategies.
AI Digital’s Elevate Targets Workflow Chaos for Independent Agencies
Independent agencies struggle with fragmented workflows and rising client demands. AI Digital’s Elevate platform aims to unify campaign processes. The goal: less manual work, faster decisions, and improved efficiency.
How the Guardian’s Reader Revenue Model Defied Industry Doubts
The Guardian chose donations over paywalls, keeping its journalism free. Millions now support the model. Editor-in-chief Katharine Viner explains why this approach works and how trust ownership shapes their strategy.
Why Publishers Are Rethinking Paid Traffic as Search Referrals Shrink?
Publishers are turning to paid traffic as organic referrals decline. Audience teams now weigh how aggressively to invest without risking blocklists. The debate over paid growth is intensifying across the industry.
Washington Post Sees Conversion Gains With Flexible Paywall Options
The Washington Post tested flexible paywall models in 2024. Early results show higher conversion and lower bounce rates. Flexible access options attracted new paying readers. Subscription revenue remained strong.
Hearst Magazines Unveils AURA IQ to Power AI-Driven Ad Strategies
Hearst Magazines has introduced AURA IQ, an AI-powered platform for advertising. The tool uses first-party data to deliver predictive, scalable campaign solutions. It aims to speed up audience targeting and media strategy for publishers and marketers.
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