Ad-Tech & Monetization - Page 12
401 articles
Super Users Drive Most Engagement on Publisher Apps
A small group of highly active users accounts for the majority of sessions and time spent in publisher apps. Most users remain anonymous, leaving untapped potential for deeper engagement and revenue.
Adobe Bets Big on Its Own AI Ad Tools to Drive Results
Ad budgets are rising as Adobe leans on its own AI-powered ad platforms. The company is testing new agentic AI and generative tools to optimize campaigns. Early results show a shift in spend and strategy.
Concord Raises $3M to Streamline Media Campaigns With Minimal AI
A French platform is betting that less AI leads to better campaign execution. Concord just secured $3 million to help advertisers activate campaigns across Google, Meta, and Amazon-without relying on heavy AI optimization.
How EUobserver Broke Through Its Subscription Growth Ceiling
Subscription growth is never as simple as it looks. EUobserver’s editor-in-chief reveals what changed after a buyout, and why even strong journalism can hit a wall.
Twitch’s Mike Minton Says Creators Now Drive Brand Innovation
Brands are shifting from agencies to creators for campaign ideas. Twitch’s chief product officer explains why community-driven creativity is changing how advertisers reach audiences.
Why Fragmented Data Is Undermining Health Care Marketing Results
Health care marketers are struggling to connect data across teams and channels. Disconnected measurement frameworks make it difficult to track campaign performance and optimize investments.
Forbes Experiments With Creator-Led Video to Expand Social Reach
A new initiative puts TikTok and Instagram creators at the center of Forbes’ off-platform strategy. The publisher is testing flexible deals to boost video-led coverage and audience growth.
AppsFlyer Raises $1B in Series E, Eyes IPO After $2.7B Valuation
A major funding round has propelled AppsFlyer to a $2.7 billion valuation. The analytics firm secured over $1 billion from investors including Google and Meta. The company is now preparing for a potential public offering.
Amazon Rolls Out AI-Powered Conversational Ads Across the Web
Interactive display ads now let users ask product questions. Amazon brings AI-driven prompts to publisher sites. New ad formats aim to boost engagement and conversions.
Google Ad Manager Debuts AI Chatbot to Streamline Ad Ops Troubleshooting
A new AI chatbot is being tested to help publishers quickly diagnose and resolve ad campaign issues. The tool, called Ask Ad Manager, aims to cut down on manual work and speed up troubleshooting. Wider rollout is expected later this year.
Knicks Sponsorship Deals Surge as Team Valuation Nears $10 Billion
Sponsorship agreements for the New York Knicks jumped 28% this season. Major brands signed seven-figure deals. The team's valuation now approaches $10 billion, driven by championship momentum.
Deichmann Brings Media Planning In-House With AEOS
A major German shoe retailer is shifting its media planning to an AI-powered platform. The move aims to boost flexibility, transparency, and control over campaigns. Deichmann expects faster decisions and better use of its own data.
Ströer Launches Self-Service Portal for Cultural Outdoor Advertising
A new platform lets theaters, museums, and festivals book outdoor ad campaigns directly. The service is live in Berlin, Cologne, and Munich. Pricing is transparent and starts at 399 euros.
Vodafone Tests Sponsored Snaps as Snapchat Ads Arrive in Germany
Snapchat introduces Sponsored Snaps in Germany, placing ads directly in users' chat feeds. Vodafone, L’Oréal, and eBay are among the first brands to try the new format. The move follows a US rollout.
Meta Loses $35 Million Appeal Over Washington Political Ad Law
A major court decision upholds a $35 million penalty for Meta. Washington's Supreme Court ruled the company violated strict political ad disclosure rules. The outcome could affect how platforms handle campaign ads. Meta says it is reviewing its next steps.
Major Publishers Deploy Gist AI to Capture Q&A Search Traffic
Five leading publishers are rolling out a new AI-powered search and ad format. The technology keeps users on-site by answering questions directly. Advertisers gain new ways to engage audiences and analyze intent.
Publicis Mocks AI Pitch Hype With Pre-Cannes Parody Video
A new Publicis video satirizes the jargon-filled agency pitch process. Marketers are pushing back on empty AI promises. The industry faces pressure to deliver real value, not just buzzwords.
WPP Holds Top Spot in 2025 Global Media Billings
Media billings rankings for 2025 show WPP leading, with Publicis Media posting the largest annual growth. Omnicom’s OMD remains the top agency. Digital billings continue to rise across major groups.
Bernie Sanders Pushes $7 Trillion AI Wealth Fund for Public Benefit
A new proposal targets the largest AI companies with a major tax. The plan would create a sovereign wealth fund for Americans. Direct payments and funding for public programs are at stake.
News UK Picks Smiths News for Exclusive Print Distribution Deal
A major shift is coming to UK print distribution. News UK will move to a single-supplier model with Smiths News from July 2027. The deal aims to streamline operations and support retailers.
Flip-Pay Unveils Donation Platform as Publishers Seek Paywall Alternatives
Publishers facing declining ad and subscription revenue now have a new option. Flip-Pay Supporter lets readers contribute directly, offering a flexible alternative to traditional paywalls. The platform is available to publishers of any size.
Business Insider Staff Skeptical as Leadership Tries to Reassure
Leadership changes and layoffs have shaken Business Insider. Executives say the brand is resilient, but staff doubts remain. Traffic and subscriptions have dropped. Morale is low.
Trusted Reviews Targets AI Scrapers With Search-Only Website Contracts
Publishers are taking new legal steps to stop AI bots from scraping their content. Trusted Reviews is now enforcing search-only contracts and tracking violations. The move could reshape how tech giants access publisher data.
BCN Launches AI Brand Voice to Boost Brand Visibility in ChatGPT
A new product from BCN aims to help brands appear more prominently in AI assistants. The service includes audits, content strategy, and ongoing optimization. Publishers see this as a way to reach millions beyond traditional search.
The Trade Desk Pushes Ventura OS to Challenge TV Ad Conflicts
A new TV operating system from The Trade Desk aims to disrupt how ad dollars flow on smart TVs. Ventura OS promises transparency and neutrality for both advertisers and publishers. Device makers face tough choices as the OS market grows crowded.
Yahoo Finance Launches Media and Advertising Hub With Top Publishers
A new hub brings together reporting from ADWEEK, MediaPost, Marketing Brew, Axios, and Marketing Dive. Yahoo Finance aims to help investors and professionals track rapid changes in media and advertising. No subscription is required.
Penske Media Corp. Buys Vox Media Portfolio, Forms PMX Subsidiary
A major digital publishing shakeup is underway. Penske Media Corp. has acquired Vox Media’s brands and launched a new subsidiary, PMX. The move creates the world’s largest digital publisher. Leadership changes are also confirmed.
BBC Plans 550 Job Cuts and $100M Commissioning Reduction
Hundreds of roles are set to be eliminated as the BBC targets major cost savings. The broadcaster will also cut over $100 million from its commissioning budget, according to new director general Matt Brittin.
Goodway Group Cuts SSP Partners After Supply-Path Optimization Push
An independent agency has slashed its SSP partners to single digits. Goodway Group’s supply-path optimization efforts now focus on direct supply and quality media, aiming to boost efficiency and cut costs.
Daily Mail Replaces DMG Media as Vere Harmsworth Takes Executive Chair
A major reorganization renames DMG Media as Daily Mail and elevates Vere Harmsworth to executive chairman. Metro moves to Harmsworth Media. The changes are effective immediately.
Page 12 by 14