Agencies gain new ways to manage brands and collaborate on Snapchat. Updated access controls and expanded programs aim to boost campaign efficiency. More resources and support are coming for partners this year.
Snapchat is introducing a suite of new tools and programs aimed at helping agency partners better manage brands and streamline collaboration on campaigns. The updates are designed to give agencies more control and flexibility when working with clients on the platform, with a focus on improving communication and workflow between agencies, brands, and creators.
Among the latest changes, brands can now grant organization- and account-level access to agency partners without handing over full organizational control. New cross-organization settings allow both brands and agencies to access the same audience data directly within Snapchat, making it easier to coordinate campaign strategies and measure results.
Snapchat has also announced plans to launch two additional collaboration tools later this year, including full account-sharing capabilities. These features are intended to further simplify the process of managing joint campaigns and sharing resources between brands and their agency partners.
The company is building on its 2025 agency partner expansion, which previously extended Snapchat’s agency resources to smaller independent agencies and introduced a visible badge for eligible accounts. Moving forward, agencies will see redesigned partner badges, and those meeting Snapchat’s requirements will gain access to private strategic support, campaign optimization guidance, training, and additional insights.
Snapchat is also expanding its “Indy Agency Partner Program” beyond the U.S., with new rollouts planned for France and the U.K., and further international expansion expected. Later this year, the company plans to introduce a “Creator Agency Partner Program” to help brands leverage the Creator Ads format more effectively. According to Snapchat, nine pilot partners in the U.S. have already joined this initiative, including Onefluent, Whalar, Later, Beeline (a division of ZATV), Wpromote, Open Influence, #paid, Influential, and Influencer.
Snapchat, owned by Snap Inc., reported over 750 million monthly active users worldwide as of 2025. The platform has continued to invest in tools and programs for advertisers and agencies, aiming to strengthen its position in the competitive digital advertising market. Snap Inc. is headquartered in Santa Monica, California, and employs more than 5,000 people globally.
