Snapchat introduces Plans, a built-in hub for creating and managing events. The update targets Partiful’s rise and aims to keep group planning inside Snapchat.
App advertisers can now track cross-channel metrics in Snap Ads Manager. The update connects Snap Ads data with AppsFlyer and Adjust for clearer campaign analysis. Early users report lower costs and more app installs.
A new bill aims to restrict access to Instagram, TikTok, Snapchat, and Facebook for users under 16. The proposal targets online safety for minors. The law is not expected to advance before the November election.
AI-made videos will no longer be recommended in Snapchat's Spotlight. The platform aims to highlight content from real people. Other social apps are also rethinking their approach to AI content.
Agencies gain new ways to manage brands and collaborate on Snapchat. Updated access controls and expanded programs aim to boost campaign efficiency. More resources and support are coming for partners this year.
A new plan would set a default six-hour social media curfew for 16- and 17-year-olds in Britain. Autoplay features would also be disabled by default. Teens could override these settings if they choose.
Snapchat introduces Sponsored Snaps in Germany, placing ads directly in users' chat feeds. Vodafone, L’Oréal, and eBay are among the first brands to try the new format. The move follows a US rollout.
A new generation of AR glasses is coming. Snap has announced its Specs device, aiming for a late 2026 launch. The high price and developer focus signal a major shift for the company.
A sweeping UK proposal would bar anyone under 16 from Snapchat, TikTok, YouTube, Instagram, Facebook and X. The plan also targets gaming and livestreaming platforms, citing child safety concerns.
