Ad-Tech & Monetization - Page 6
401 articles
Fox and iSpot Expand Deal to Speed Up Ad Outcome Data
Advertisers will soon access faster insights on whether TV ads drive real business results. Fox and iSpot are broadening their partnership to deliver outcome-based data, not just reach metrics.
Google Rolls Out SDF v10.1 With AI Labels and DOOH Tools
Advertisers using Display & Video 360 now have access to new AI transparency labels, digital out-of-home campaign support, and enhanced bulk management features. Google’s SDF v10.1 update also retires all earlier versions.
AI, Inhousing and Data Are Reshaping Media Planning
Advertisers are building in-house media teams and demanding more control. AI tools like Apollo promise faster, data-driven planning, but human expertise remains essential. Industry leaders call for open debate on business models.
WPP Media Launches 'Made Together' Series With The Trade Desk
A new content series spotlights collaboration between WPP Media and partner companies. The debut episode features a candid discussion with The Trade Desk CEO. Industry tensions and agency relationships take center stage.
AI Disrupts UK Publisher Revenue as Display Ads Surge
Digital revenue for UK publishers fell in early 2026. AI-driven changes in audience habits and referral traffic are reshaping the business. Display advertising remains a rare bright spot.
Nub News Projects First Profit After Cutting Local Sites
A shift to fewer towns and premium ads is set to bring Nub News its first profit. The publisher expects £7,500 in profit for 2026 after closing 17 locations and focusing on sustainable growth.
AI Max in Google Ads: Where Automation Wins and Fails
Automated ad copy from AI Max is changing how campaigns are managed. Tests across ecommerce, B2B, and B2C accounts reveal where AI-generated assets boost performance-and where human oversight still outperforms automation.
Google Faces New Wave of Lawsuits After $1B EU Fine
A fresh billion-dollar penalty from the EU has sparked more legal action against Google. Smaller European rivals are now seeking damages, adding to the tech giant’s mounting regulatory challenges.
Degree Deodorant Turns NYC Subway Heat Into Marketing Moment
New York commuters faced record heat as Degree Deodorant rebranded subway stations with heatwave-inspired names. The campaign tapped into real commuter language and social media trends.
Ad Supply Drops 40% as Publishers Face Scarcity Challenge
A sharp decline in ad inventory is reshaping digital publishing economics. Publishers are rethinking how to price and package quality impressions as demand holds steady but supply shrinks.
Gaming Captures More Attention Than Social Media for Brands
Brands are missing out as gaming rivals social media in reach but far surpasses it in user attention. Marketers continue to invest heavily in social platforms, but new data shows gaming delivers deeper engagement.
Three Advertising Myths Costing Media Companies Real Results
Common beliefs about TV as a performance channel, platform independence, and identity data accuracy are being challenged. Media buyers and publishers face new realities as the market exposes flaws in these assumptions.
Unilever Activates 35 Brands and 50,000 Creators at World Cup
A 5.5% sales boost followed Unilever’s largest sports partnership. Rani Al Hajji explains how 35 brands and thousands of creators engaged fans in over 120 markets. The campaign set new standards for global brand activation.
Time Grows Global Revenue With AI and New Partnerships
Time is expanding its reach with new international editions and AI-powered products. The publisher’s events and partnerships are driving record revenue. Younger audiences are fueling growth.
PubMatic Shifts Web Wrapper to Playwire, Doubles Down on SDK
A major ad-tech provider is moving its Prebid web wrapper to Playwire. The company will keep supporting its OpenWrap SDK for mobile apps. This signals a sharper focus on mobile app monetization.
Passkeys Now Required for New Google Ads API Tokens
Starting August 5, new OAuth 2.0 refresh tokens for Google Ads API will require passkey authentication. Existing tokens remain valid. Developers and agencies must prepare for the updated security process and potential onboarding delays.
Open Internet Narrows the Ad Spend Gap With Walled Gardens
Advertisers are shifting focus from reach to measurable outcomes. The open internet is gaining ground on walled gardens with improved data, AI, and credible measurement. Market consolidation is accelerating this change.
Paid Search Spend Climbs Despite Rise of Answer Engines
Digital ad budgets for search continue to grow. Social channels are gaining ground even faster. Marketers are watching OpenAI’s ad ambitions as Google and Meta hold their lead.
AI Models Fall Short in Media Planning Accuracy
A new benchmark from Havas Media Germany reveals that leading AI models struggle with core media planning tasks. Specialized systems outperformed general AI, raising questions about automation limits.
ChatGPT Ads Rolls Out Conversion Bidding and Geo Exclusions
Advertisers gain new tools for campaign optimization, conversion tracking, and budget pacing. ChatGPT Ads now supports geo exclusions, mobile measurement integrations, and bulk campaign management, making it more competitive with established ad platforms.
Brand Safety Tactics Shift as Teads Pushes Contextual AI
Advertisers face tough choices balancing brand safety and campaign reach. Teads' Scherief Hegazy explains why context and AI matter more than blanket blocks. He also details how quality journalism delivers measurable performance.
Google Tests Household Income Exclusions in Performance Max
A new campaign setting lets advertisers exclude specific household income brackets in Performance Max, offering more audience control without sacrificing automation. The feature could reshape targeting for luxury, finance, and value-focused brands.
IPA Bellwether: Publishers Face New Demands for Quality and Results
Marketers are keeping budgets steady but want proof of value. Publishers must show measurable results, trusted environments, and richer content to win selective ad spend.
Streamer U Delivers Record Engagement and Brand Interest
A five-day creator bootcamp streamed live drew over a million viewers. Major brands took notice as engagement and subscriber numbers soared. The event signals new opportunities for sponsorships in the creator economy.
The Hill Launches Hill Insider to Engage Political News Superfans
A new subscription from The Hill offers deeper access for its most dedicated readers. Premium members get exclusive newsletters, interactive video calls, and ad-free browsing. The move aims to diversify revenue while keeping core content free.
Google’s Buyer Direct Challenges Agentic AI in Ad Sales
A new direct booking tool for agencies is in beta with Google Ad Manager publishers. It could disrupt agentic AI ad sales by removing DSP and SSP fees. The move leverages Google's dominant ad server position.
Federal Court Halts Texas Law on Social Media Content for Minors
A federal appeals panel blocked Texas from forcing platforms to filter 'harmful' content for minors. However, the state can require parental consent for targeted ads. The decision impacts publishers, platforms, and digital ad operations.
Amazon Faces Seller Backlash Over Platform Changes
Sellers organized a boycott after new Amazon policies reduced their control. Frustrations remain high despite some concessions. Key issues include payment delays, ad placement, and lack of platform transparency.
Google Rolls Out AI Max to Monetize Billions of Searches
Previously untapped search queries are now open to advertisers as Google launches AI Max out of beta. The tool uses artificial intelligence to expand ad reach, optimize copy, and match ads to relevant pages in real time.
Reddit and Google Face Tension as Sports Dominate TV Upfronts
Upfront ad spending is slightly down, but sports inventory remains in high demand. Reddit’s data deal with Google is under pressure as AI-driven search changes impact referral traffic.
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