Ad-Tech & Monetization - Page 6
237 articles
Google Pays 450 French Publishers for AI Overviews Content
Hundreds of French news publishers will receive payments for their content used in Google’s AI Overviews. Others in the French web ecosystem are excluded. The move follows a major court ruling and signals a new era for publisher compensation.
Talon Acquires PJX Media, Claims Top Spot Among US Indie OOH Agencies
A major acquisition in out-of-home advertising shifts the independent agency landscape. Talon has purchased PJX Media, aiming to expand its US presence. PJX will keep its brand and leadership under the new ownership.
Adobe Advertising Unveils Custom Algorithms by First-Party Data
A new product from Adobe Advertising lets brands use their own analytics data to train AI for campaign optimization. Marketers gain more control and transparency over ad performance.
MFA Ad Spend Rises as AI Slop Challenges Ad Quality
Ad budgets for made-for-advertising sites increased in early 2026. AI-generated low-quality content is complicating efforts to reduce waste. New data shows performance gaps and ongoing risks for advertisers.
Vista Equity and Quinti Capital Make $1.65B Bid for Criteo
Two investment firms have offered to acquire Criteo at a 50% premium. The deal would require shareholder approval and could lead to a Nasdaq delisting. Criteo has not yet responded.
Meta Responds After Paid Instagram Ads Linked to Child Abuse
A BBC investigation uncovered paid Instagram ads promoting child abuse. Meta says it did not knowingly allow such ads and has removed violating content. The company faces scrutiny over its ad moderation systems.
WPP Media China Ex-Executive Gets Life Sentence in Bribery Case
A former chief investment officer at WPP Media China faces life in prison after a bribery conviction. Several other ex-employees received shorter sentences. The company says it cooperated with authorities.
Walmart Connect and Magnite Unite Retail Media and CTV for Growth
Retail media and connected TV are merging in new ways. Walmart Connect and Magnite are building a unified ecosystem. The focus is on long-term growth and measuring results across all channels.
Strategus Unveils Blueprint to Forecast Ad Campaign Results
A new tool uses more than ten years of campaign data to help advertisers predict outcomes and refine targeting. Blueprint, from Strategus, aims to streamline planning and improve results before campaigns go live.
Publicis $2.2B LiveRamp Deal Forces Rethink on Customer Data
Brands are questioning whether to keep renting customer identity infrastructure. Publicis’ LiveRamp acquisition has sparked debate on data ownership. The industry faces a rare chance to redesign how customer data is managed.
How Dark Money and AI Are Reshaping US Media
Major legal and regulatory shifts are changing how US media is funded and influenced. New Supreme Court and FTC actions, plus AI-driven disinformation, raise urgent questions for advertisers. The ad industry’s choices now shape the future of information.
Kickbacks Lets AI Users Earn Ad Revenue From Agent Prompts
A new project lets users embed ads in AI agent prompts and share half the revenue. Kickbacks is attracting thousands of daily users and raising questions about the future of ad monetization in AI workflows.
Google Tests AI Summaries Directly in Search Ads
AI-generated summaries are appearing under paid search ads. The experiment could change how users evaluate ads and how brands manage messaging. Marketers face new questions about control and responsibility.
How Founders Became a Million-Dollar Podcast Without a Staff
A podcast built on independence now counts top CEOs as listeners. Its creator turned down a $50 million offer. Discover how Founders grew from obscurity to a major revenue source.
Criteo Receives Takeover Bid From Vista Equity and Quinti Capital
A major ad-tech player is now the target of a high-premium acquisition offer. Two investment firms have teamed up to make a move. The deal could reshape the retail media landscape.
Sean Evans on Building Hot Ones and the Future of Creator Interviews
Sean Evans, host of Hot Ones and a TIME 100 creator, discusses the evolution of creator-led interviews, the impact of platforms like YouTube and CTV, and what’s next for the creator economy.
Programmatic Pause Ads Await Standardization
Brands want to use programmatic pause ads, but technical hurdles remain. Standardized buying and measurement are still in development. Agencies and platforms are preparing for broader rollout.
How Publishers Can Boost Video Ad Revenue With JWX Strategies
Video now accounts for up to a third of ad revenue for top publishers. JWX CEO John Nardone shares practical advice on maximizing video monetization, from content choices to platform tactics.
2026 World Cup Puts Programmatic Sports Ad Economics to the Test
Advertisers face new challenges as the 2026 World Cup pushes programmatic live sports beyond reach and into measurable outcomes. Rising CPMs and fragmented budgets force brands to rethink campaign strategies.
CTV Advertisers Gain Access to Near-Complete Show-Level Performance Data
Advertisers on connected TV can now see detailed show-level ad performance. New integrations enable live optimization and greater transparency. This shift could reshape how brands allocate CTV budgets.
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