Ad-Tech & Monetization - Page 5
401 articles
Nielsen Acquires DoubleVerify in $2.15 Billion Cash Deal
A major digital media measurement deal is underway. Nielsen will pay a 30% premium to acquire DoubleVerify. The move aims to expand Nielsen’s reach in digital ad verification.
WPP Reveals Media Drives 46% of Q2 2026 Revenue
Nearly half of WPP's revenue now comes from its media division. The company disclosed new figures in its latest earnings report. Creative and production units made up the rest.
Why AI Still Needs Standards to Build Trust in Media
AI agents can interpret and connect data, but they cannot guarantee trust. As automation grows in publishing and ad tech, new standards are needed to ensure accountability and authority.
Christian Baesler Named Permanent CEO of "Business Insider"
Springer confirms Christian Baesler as CEO of "Business Insider". He will lead the brand's strategic overhaul, focusing on new formats and revenue streams.
Meta Approved Paid Ads With AI-Generated Child Abuse Images
Dozens of explicit AI-generated child sexual abuse ads ran on Meta’s platforms, reaching thousands before removal. Researchers say Meta’s review process failed to block the content. The company claims new AI tools are improving detection.
Cuisinart Finds Success With Amazon’s AI Video Ad Tool
AI-generated video ads are now meeting brand standards. Cuisinart tested Amazon’s new creative agent and saw promising results. The company plans to expand its use for future campaigns.
Magnite Expands Decisioning Tools Without Becoming a DSP
Magnite is adding DSP-like features to help publishers and advertisers plan and optimize campaigns. The company aims to democratize access to data and inventory, but says it will not replace DSPs. Revenue and CTV growth highlight the shift.
CTV Ad Buyers Face Quality Control Challenge in Programmatic Deals
Streaming now accounts for nearly half of US TV viewing. Advertisers are rethinking how they buy CTV ads as fraud fears and pricing mismatches persist. Quality controls, not just deal type, are shaping campaign results.
Walmart Finalizes $1.4B Deal for Vibe.co to Boost TV Ad Reach
A major retail player expands its connected TV ad business. The Vibe.co acquisition brings new tools for brands. Walmart Connect gains more ways to reach streaming audiences. Find out what this means for advertisers.
Live Blogs Demand Editorial Depth to Drive Audience Engagement
Mobile readers multitask during live events. Data shows live blogs can capture attention, but only when publishers add context, analysis, and interactive features.
Digital Out-of-Home Ad Spend Set for Double-Digit Growth in 2026
Cinema attendance and major events are fueling a rebound in digital out-of-home ad spending. PQ Media forecasts over 15% growth in both U.S. and global markets this year. Brands are increasing investment in DOOH networks.
People Inc. Holds Off on Blocking Google AI Crawlers
Executives at People Inc. say they will not block Google's AI crawlers yet. The company remains reliant on search referrals, even as traffic from Google declines.
Ströer Launches AI-Powered Native Ads With Real-Time Brand Chat
A new ad format lets users chat directly with brands inside native ads. Ströer and Seeding Alliance aim to boost engagement for complex products. The tool is now available for booking.
Kroger Precision Marketing Brings Sponsored Product Ads to AI Assistant
Sponsored product ads now appear in Kroger's AI shopping assistant. Advertisers gain new placements across Kroger's digital platforms. The move leverages first-party data for measurable results.
Google Rolls Out Smarter Tools for Audience Data Management
Developers gain new ways to manage and validate audience lists as Google updates its Data Manager API. The release introduces flexible data handling, improved error reporting, and richer address support for Google Analytics.
4 Google Ads Settings That Can Impact Your Results
Advertisers face new choices as Google Ads pushes auto-apply, Display Expansion, Search Partners, and budget recommendations. Each setting can affect costs, performance, and strategy. Here’s what to check before making changes.
Businesses Accused of Dodging Universal Privacy Opt-Outs
Some companies are bypassing state privacy laws by ignoring universal opt-out signals from users outside certain states. Senator Wyden is urging action. The debate could impact how publishers and platforms handle user data.
Teads Files Lawsuit Against Google Over Trillions of Lost Impressions
A major ad-tech player claims Google’s practices cost it nearly 7 trillion ad impressions. Teads seeks damages and market changes after a federal court ruling. The case could reshape digital ad competition.
Labor Targets Digital Ad Revenues With New Tech Tax Plan
Australia's Labor government is finalizing a tax focused on digital advertising revenues. The move aims to drive more funding to journalism by encouraging deals between tech giants and news publishers. LinkedIn will now be included.
Hollywood’s Push for Creator IP Sparks New Ownership Disputes
Studios are investing in creator-driven projects, but copyright and IP claims are raising tough questions. As online-born franchises hit the big screen, legal battles over ownership are intensifying.
Time Sees YouTube Views Surge 773% With Creator-Led Video Push
A new social-first strategy is transforming Time’s video reach. Creator collaborations and newsroom involvement have driven a seven-fold jump in YouTube views. Editorial standards remain central as the brand expands digital revenue.
Google Updates and AI Overviews Gut 100 Top Blogs
A four-year study tracked 100 high-earning blogs. Most lost 85% of their organic traffic. Only 21 managed to grow. The data reveals what content survived Google's algorithm changes and AI Overviews.
Google Unveils Official Guide for YouTube Audio Ads
A new help page brings all YouTube audio ad requirements, setup steps, and creative tips together for the first time. Advertisers now have a single resource to launch and optimize audio campaigns across YouTube and YouTube Music.
OpenAI Tests ChatGPT Ads That Start Instant Business Chats
A new ad format is being piloted that skips landing pages and launches direct conversations with AI-powered business agents. This could reshape how brands interact with potential customers and capture leads online.
Why Performance Marketing Hits a Growth Ceiling for Brands
Marketers have mastered demand capture, but many now face stalled growth. The focus on measurable results has left demand creation underfunded. New tools promise to close the gap.
IAB Tech Lab Rolls Out AAMP 2.3 for Agentic Ad Deployments
AAMP 2.3 aims to streamline agentic advertising for enterprises. The update brings enhanced privacy, improved accuracy, and easier integration with major ad platforms. Compatibility now extends to AWS and Databricks.
Sweetgreen Uses Atmosphere TV to Target World Cup Audiences
A new campaign put Sweetgreen’s wraps in front of sports fans during the 2026 FIFA World Cup. The brand focused on digital out-of-home ads in key cities. Early data shows a significant lift in store visits.
Snapchat Expands Tools and Programs for Agency Partners
Agencies gain new ways to manage brands and collaborate on Snapchat. Updated access controls and expanded programs aim to boost campaign efficiency. More resources and support are coming for partners this year.
Reddit Stock Drops Despite Strong Q2 Revenue Surge
Revenue climbed 61% year-over-year, but shares fell as investors questioned the impact of AI on search-driven traffic. Licensing deals and user retention strategies are now under scrutiny.
Digital Out-of-Home Ads Target Surging Women’s Sports Viewership
Women’s sports is attracting new ad dollars as digital out-of-home campaigns reach engaged fans. Publishers and tech vendors are tracking unique audience behaviors to inform marketing strategies.
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