Ad-Tech & Monetization - Page 4
401 articles
Dentsu Targets Profitability in All Markets by 2027
Net organic growth reached 0.3% in the first half. Dentsu updated its turnaround plan and aims to eliminate losses in every market by 2027. The company is cutting costs, reducing staff, and investing in digital and AI capabilities.
Google Merchant Center for Agencies Raises Account Limit to 1,000
Agencies managing e-commerce clients now have clarity on account limits. Google has updated its Merchant Center for Agencies documentation, confirming support for up to 1,000 linked client accounts. This change impacts how agencies plan and scale their operations.
ERGO Launches External Attribution for Disney+ Video Ads
A new campaign on Disney+ uses external attribution to track real business outcomes. ERGO and lead link aim to connect streaming ads with measurable results. The approach could reshape how brands evaluate video performance.
Apple Negotiates Publisher Deals to Power AI-Driven Siri
Major publishers are in talks with Apple for new content licensing. The company aims to enhance Siri’s AI with up-to-date news. Compensation would vary based on content usage. Publishers could see new revenue streams.
Apple Eyes $100M Deals to Power Siri AI With Publisher Content
Major publishers have been approached about licensing news for Siri AI. Apple is reportedly considering a nine-figure budget. The new compensation model could reshape how news is used in AI assistants.
Reader Donations Reshape Local Newspaper Revenue Models
Local newspapers are tapping reader donations to offset falling ad and subscription revenue. This shift brings new ethical and operational challenges for publishers.
Walmart Rolls Out Negative Keyword Controls for Search Ads
Advertisers gain new control over Walmart search ads with negative keyword exclusions. FIFA's hydration breaks remain a lucrative ad slot, despite ongoing debate. Both moves reshape how brands manage spend and visibility.
Google Clarifies YouTube and Discover Feed Ad Policies
Advertisers will see clearer language in YouTube and Discover Feed ad requirements after Google updated its policy documentation. The changes are editorial only and do not alter enforcement or introduce new rules.
Yahoo DSP Launches Real-Time Automated Ad Placement Tools
Advertisers can now automate audience targeting and creative selection. Yahoo DSP’s new integration with Clinch aims to cut manual work. Real-time data powers faster, more accurate ad delivery.
Google Sets 2026 Deadline to Shift Travel Ads to Search
Travel advertisers will see their campaigns automatically moved to Search campaigns for Travel starting in Q3 2026. The update aims to unify travel ad management and introduce AI-powered features, but manual migration remains an option.
AI Forces Publishing Leaders to Rethink Traffic and Revenue
AI-powered search and chatbots are accelerating traffic declines for publishers. Jonathan Roberts at People Inc. is leading efforts to defend content and reshape business models. Industry players are weighing new strategies.
French Publishers File Complaint Over Google AI Search Summaries
A coalition of nearly 300 French newspapers has asked regulators to intervene after Google launched AI-generated summaries in search. Publishers say the feature threatens their web traffic and revenue.
YouTube Doubles Monetization Thresholds, Prioritizes Long-Form and TV Views
New requirements for YouTube Partner Program take effect in 2027. Creators must meet higher watch hour and Shorts view thresholds. The changes highlight YouTube’s focus on longer viewing and TV screens.
OpenAI Targets SMBs With New ChatGPT Ad Platform Expansion
Small and midsize businesses may soon access ChatGPT ads in Europe. OpenAI is building a dedicated SMB ad unit and testing new formats. The rollout could reshape how companies reach buyers at key decision moments.
X Overhauls Creator Revenue Program to Reward Original Content
A major shift is coming for creators on X. The platform will end its current Revenue Sharing program and launch a new initiative focused on original content. Eligibility requirements and payout structures are changing.
YouTube Raises Monetization Bar for Creators With Stricter Rules
Monetization on YouTube is about to get tougher. New eligibility standards will require creators to double their watch hours or Shorts views. The changes could impact smaller channels and niche creators.
FCC Grants Connoisseur Media Approval for Full Foreign Investment
Regulators have cleared Connoisseur Media to accept foreign investment above the usual 25% cap. The decision allows new international stakeholders and could reshape the company's ownership structure.
FCC Scraps TV Ownership Cap, Paving Way for Media Consolidation
A decades-old rule limiting TV station ownership is gone. The FCC will now review deals individually. Major station groups stand to gain new reach.
Perplexity Blocks Time’s AI-Targeted Ads Over Trust Concerns
AI search platform Perplexity has stopped Time’s markdown ads from affecting its search index. The company warns publishers about deceptive ad tactics. Trust scores and search visibility may be impacted.
DecryptAds Exposes Hidden Data Brokers Behind Location-Tracking Ads
A new tool lets anyone search massive ad tech datasets. DecryptAds reveals which brokers operate on specific sites and apps. Researchers can now trace how location data is shared and sold.
News UK Unveils Nucleus Panel for Direct Reader Insights
Brands and agencies can now access News UK readers face-to-face. The new Nucleus Panel promises faster, actionable marketing insights. Marketers get structured sessions to test ideas and messaging.
Google Launches Campaign Data Import Validation for Advertisers
Missing or incomplete campaign data can distort marketing analysis. A new validation report from Google now flags gaps in imported metrics before they affect cross-channel reporting. Advertisers gain a crucial tool for data quality control.
Why Advertisers Are Shifting From Demographics to Cultural Signals
Ad buyers are rethinking how they target audiences. Culture Hive’s new scoring system lets brands reach communities by cultural relevance, not just age or gender. Early results show higher returns and fewer missteps.
ChatGPT Ads Miss the Mark for Relevance and Results
Advertisers report that many ChatGPT ads appear off-topic. Data shows low sign-up rates and uneven ad delivery. Only a small share of ads cite sources. Marketers face challenges with targeting and conversions.
YouTube Experiments With Static Image Ads in Mobile Landscape Mode
Mobile viewers are seeing static image ads overlaid on horizontal YouTube videos as part of a new test. The format could increase ad frequency and offer advertisers a fresh placement, but may alter the viewing experience.
Advocacy Group Pushes for Google to Divest Chrome Browser
A nonprofit urges the court to force Google to sell Chrome and block search distribution payments to Apple. The case could reshape browser competition and privacy decisions.
Roku Advertising Revenue Surges 25% as Subscriptions Climb
Ad revenue and subscriptions both jumped in the latest quarter. Roku credits higher-margin ad products and stronger inventory monetization. The company’s total revenue and gross profit also saw double-digit growth.
Agentic Advertising Raises New Risks for Media Budgets
Autonomous ad agents are reshaping campaign management. But unchecked automation can create costly blind spots. Human oversight and clear audit trails are now critical.
AI Set to Replace Most Media Planners by 2028
Gartner forecasts that artificial intelligence will handle 70% of media planning tasks by 2028. Major ad platforms are automating campaign management. Marketers face new challenges as AI reshapes digital advertising.
OpenAI’s ChatGPT Ads Face Hurdles With Marketers
Marketers can now buy ads on ChatGPT, but key measurement and attribution tools are missing. Adoption remains cautious as transparency concerns persist. Experts say the platform’s impact is still unclear.
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