Ad-Tech & Monetization - Page 3
237 articles
Accenture Song Acquires Whalar in Major Creator Economy Deal
A significant acquisition brings Whalar’s creator engagement tools to Accenture Song. The move signals a shift in how brands approach influencer partnerships. Executives share what’s next for their combined strategy.
Children’s Privacy Laws Force Ad Tech to Rethink Compliance
New rules are making it harder for ad tech companies to ignore children’s privacy. OpenX’s Julie Rooney explains how shifting regulations and state laws are changing compliance strategies. The industry faces stricter enforcement and new operational hurdles.
Why Separating Brand and Performance Marketing Fails
Marketing teams still split brand and performance, but this division often leads to wasted resources. Integrating both strategies is now critical for sustainable growth. Here’s why the old debate no longer works.
Google and Meta Face Off With Open-Source MMM Tools
Marketers must decide between Google and Meta’s open-source marketing mix modeling tools. Each option offers low-cost measurement, but comes with potential conflicts. The choice could impact how campaigns are evaluated.
Reach Bets on Live Experiences to Extend Trusted Brands
Reach plc is launching a new events division to turn editorial brands into live experiences for advertisers. The company aims to prove these connections can become repeatable products.
Google Makes Local Inventory Ads Default in Shopping Campaigns
Starting August 31, Shopping campaigns with eligible Merchant Center accounts will have Local Inventory Ads enabled by default. Advertisers must update settings to maintain separate budgets for online and in-store products.
Why B2B PPC Success Demands More Than Lead Volume
Relying on lead counts can mislead B2B marketers, especially with long sales cycles. True campaign value emerges only when qualified opportunities and revenue are tracked. Discover how to build a feedback loop that aligns Google Ads with real business outcomes.
CTV Ad Strategies Shift Focus to Viewer Mindset and Context
Advertisers are rethinking CTV campaigns as audience mindset and context become key. Brands now look beyond scale, aiming for creative impact and high attention. Data from multiple devices is shaping new approaches.
YouTube Creators Drive Hollywood Hits but Face Industry Limits
Box office success from creator-led films is drawing Hollywood’s attention. Studios and investors are betting on creator IP, but traditional stars still dominate. The creator economy’s influence has clear boundaries.
MRC Updates Accreditation Status for VideoAmp and Nielsen One Ads
Two major ad measurement services are no longer under MRC review. VideoAmp will revisit its application in 2027. Nielsen One Ads is being updated and withdrawn for now.
CIMM Launches Task Force to Tackle Kids’ Media Measurement Gap
A new industry group is targeting the disconnect between how children use digital media and how advertisers track their behavior. Billions in ad spend and compliance risks are at stake. The initiative seeks to modernize measurement standards.
Why Live Sports Still Unites Audiences in a Fragmented Media Era
Personalized feeds and niche content dominate digital media. Yet live sports continues to draw massive, simultaneous audiences. Marketers and publishers are rethinking strategy as sports becomes a rare source of real-time, shared attention.
YouTube Premium Faces Lawsuit Over Alleged Ad-Free Claims
Subscribers say they still see ads despite paying for an ad-free experience. A new class-action lawsuit challenges YouTube Premium’s advertising practices. Google has not yet responded to the allegations.
Publishers Turn to AI Visibility to Attract Advertisers
AI visibility is emerging as a key metric for publishers. Media companies are leveraging their presence in AI answer engines to appeal to advertisers. Measurement tools remain inconsistent, but the race for prominence is on.
Google Rolls Out Performance Max Controls for Ad Networks
Advertisers can now test a new Partners (Alpha) setting in Performance Max, offering the option to include or exclude Search Partners and the Google Display Network. The feature is in limited release and could impact campaign efficiency.
Why First-Party Data Still Misses Its Full Potential in Ad Tech
Brands invest heavily in customer data, but most still use it only for retargeting and audience suppression. The real value comes from using first-party insights to identify and convert high-propensity customers.
Nearly 30% of Google AI Mode Searches Now Show Ads
A new SE Ranking study finds that almost one in three U.S. commercial searches in Google’s AI Mode now display text ads. High-cost keywords are far more likely to trigger ads, but paid placements rarely boost organic rankings or citations.
AI Search Cuts Publisher Ad Supply by Up to 40% in Q2
Ad supply on publisher sites dropped sharply in Q2 2026. AI-driven, zero-click search reduced open web traffic. Higher eCPMs helped offset lost ad volume, especially in the UK.
OpenAI’s Ad Revenue Forecast Faces Major Shortfall
Projected ad earnings for OpenAI are set to fall far below expectations. Analysts say the company’s ambitious targets may be out of reach. The gap could reshape how publishers view AI-driven ad models.
ChatGPT Ad Revenue Forecast Faces Major Shortfall by 2030
Emarketer projects the U.S. chatbot ad market will reach just $5.41 billion by 2030, far below OpenAI’s $100 billion goal. The gap highlights the challenges facing ChatGPT Ads as AI-driven advertising grows.
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