Ad-Tech & Monetization - Page 3
401 articles
Australia to Impose Levies on Tech Giants Without News Deals
A new Australian law targets tech platforms that use local news. Companies face a 2.5% ad revenue tax if they do not pay publishers. The funds will support Australian news outlets.
Australia Forces Google and Meta to Pay for Local News
Major tech platforms must now pay Australian news publishers or face a levy. The new law targets Google, Meta, and others. Media companies could see direct funding for journalism.
Publishers Eye New Revenue: Charging for AI-Driven Corrections
Outdated bios and company details on third-party sites now shape AI answers. As AI search grows, publishers are starting to charge fees for editorial updates-raising new questions about accuracy, ethics, and online reputation.
HD Media Expands With Acquisition of 25 AIM Media Publications
A major regional newspaper deal will shift 25 Ohio and Indiana publications to new ownership. HD Media will take control in September. Terms remain undisclosed.
How to Calculate the Real Cost of Manual Checks in Publishing
Hidden manual tasks drain resources in publishing operations. Learn how to identify, measure, and prioritize automation and AI investments for maximum impact.
How Publishers Choose the Right Programmatic Platform
Publishers face tough choices when deploying programmatic trading platforms. Build, buy, or borrow? Each path has risks and rewards. Control, cost, and transparency are at stake.
NBC News Taps Taboola as Exclusive Programmatic Display Reseller
A new partnership puts Taboola in charge of NBC News’ programmatic display ad sales. Meanwhile, Divine, a Vine-inspired app, launches with a sponsor but no ads. Both moves signal shifts in digital media monetization.
Microsoft Advertising Unveils Agentic Playbook for AI-Driven Commerce
A new blueprint aims to help brands adapt as AI agents begin making purchases for consumers. The playbook focuses on discoverability, seamless transactions, and performance tools.
Why Musk’s Critique of Advertisers Misses the Real Power Shift
Advertisers are rethinking their influence over digital platforms. Elon Musk’s recent comments highlight a deeper debate about who truly shapes the online information ecosystem. The stakes for brand safety and public trust are rising.
OpenAI Expands ChatGPT Ads to 31 European Countries
Advertisers across Europe will soon access ChatGPT Ads, as OpenAI rolls out its conversational ad platform to 31 new markets. The move opens a high-intent channel for brands, with campaigns managed by OpenAI partners before self-service launches later this summer.
Ikea’s Ingka Group Launches Global Media Account Review
A major global media pitch is underway as Ingka Group, Ikea’s largest franchisee, reviews its billion-euro media account. Longtime partners iProspect and WPP Media face renewed competition. The outcome could reshape media buying in key markets.
Reddit Faces Pushback as Brands Target Community Influence
Marketers are stepping up efforts to shape Reddit conversations. Moderators and users are resisting brand involvement. In South Korea, simulated shopping sites raise new data and ad concerns.
YouTube Redefines Video Views With Instant Count Update
A major change to YouTube’s view count system will register a view the moment a video starts. The update could reshape how creators and advertisers measure video performance. Monetization rules remain unchanged.
Why Agentic AI in Advertising Needs Human Oversight
AI agents are reshaping advertising, but unchecked automation can risk budgets. Human review and strict governance are essential when real money is at stake. Deterministic systems, not probabilistic models, must control campaign execution.
WPP Faces Amended Lawsuit Over $350M Client Rebate Allegations
A former GroupM executive claims WPP Media kept millions in client rebates. Sony Pictures' internal probe reportedly uncovered $350 million misappropriated in China. WPP denies wrongdoing and seeks case dismissal.
Horizon Media’s Bob Lord Pushes Agencies Toward AI-Driven Growth
AI is changing how agencies work with advertisers. Bob Lord of Horizon Media says transparency and performance-based pay are replacing old models. Agencies that resist risk falling behind.
Nielsen Upgrades Video Measurement to Tackle Audience Bias
New data sets and wearable tech aim to improve accuracy. Nielsen targets underrepresented demographics and co-viewing. Updates arrive before the Fall TV season.
Cloudflare Blocks AI Bots, Boosts Publisher Licensing Revenue
Publishers are seeing new revenue as AI crawlers face stricter blocks. Cloudflare’s default bot restrictions are changing how content is licensed and monetized. Pay-per-use models and new tracking tools are reshaping negotiations.
Unlocking the Real Reason Advertising Changes Consumer Behavior
Most advertising theories miss the core question: why do ads actually work? A new approach argues that understanding motivation and subconscious triggers is key to making campaigns more effective.
ANA Pushes for Retail Media Standards as Ad Spend Surges
Marketers face challenges proving ROI in retail media. ANA members cite inconsistent measurement as the top barrier. New recommendations aim to unify metrics across networks.
Amazon’s Asda Deal Signals Shift in European Retail Media
A major UK grocer partners with Amazon to unify retail media measurement. The move could pressure other networks to standardize. Industry leaders are watching for broader impact.
Why Linear TV Remains Valuable Despite Agency Challenges
Operational hurdles, not audience loss, are holding back linear TV. Smaller agencies face high costs and complexity. New tech platforms aim to make linear TV more accessible and efficient.
Fake Forbes Sites Sell AI-Generated Articles for $10,000
Unauthorized websites posing as Forbes editions are offering paid articles for thousands of dollars. Press Gazette uncovered the scheme, with AI-written content and questionable PR agency links. Forbes confirmed both sites are fake.
Axios CEO Sees AI as a Lifeline for Local Newsrooms
AI could offer new revenue streams for local publishers. Axios CEO Jim VandeHei believes artificial intelligence may help newsrooms monetize their content. The debate over fair compensation continues.
Waymo Selects WPP to Lead Media Strategy in Key Markets
WPP Media will oversee strategy and buying for Waymo in North America, Europe, and MENA. The assignment follows Waymo's first national ad campaign and signals a push into new international cities.
Supply-Path Optimization Faces New AI Challenges in Media Buying
AI is reshaping media buying, but supply-path optimization remains essential. Goodway Group tests agentic AI while demanding transparency and value for advertisers. The industry weighs efficiency against control.
Leadership Shakeup at Krone and Mediaprint as Valeskini Departs
Krone and Mediaprint are restructuring their executive teams. Gerhard Valeskini will exit as managing director at the end of September. Clemens Schwaiger steps in to lead commercial operations.
Linear TV Holds Back Digital Ad Platforms’ CTV Ambitions
Streaming ad growth is slowing as linear TV keeps most U.S. ad viewing. Digital ad platforms face shrinking opportunities while walled gardens dominate connected TV. Analysts see no quick shift ahead.
Why Demand Gen Is Transforming the PPC Playbook
Performance marketers now face new demands as Google’s Demand Gen campaigns shift PPC from intent-based targeting to full-funnel creative strategy. Learn how audience insights, creative assets, and attention metrics are reshaping paid search success.
French Publishers Challenge Google Over AI Overviews in Search
Nearly 300 French media outlets have filed a complaint against Google. They argue AI-generated summaries could further reduce website traffic. Publishers demand fair compensation for use of their content.
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