Goalhanger just cut out the middleman. The company is now running its own ad sales, ending its reliance on outside agencies. It reported £38m in sales for 2025. This is the team behind 'The Rest Is' podcast series. Now, Goalhanger is pitching direct brand deals across audio, video, social, newsletters, live events, and branded content. The company wants more control. It’s betting on creative, hands-on partnerships.
In 2025, Goalhanger more than doubled its paying subscriber base, reaching approximately 243,000 subscribers.
Recent deals show how Goalhanger handles branded content. On 'The Rest Is Football,' hosts have done live segments with Google Gemini. 'The Rest Is History' brought in Tom Holland for a tie-in with NBC Universal to promote 'The Odyssey.' These campaigns mix editorial and sponsorship. According to head of partnerships Charlotte Robbins, hosts only back brands they actually like. Robbins said Goalhanger’s startup mindset means commercial, production, and talent teams work together. Every deal has to fit both the brand and the audience. No exceptions.
Goalhanger’s revenue share is known to be generous for show hosts. This pushes talent to try new commercial ideas. The live event push is working too. In September, Goalhanger sold 26,000 tickets for 22 shows at its first The Rest Is Fest at London’s Southbank Centre. Content, commerce, and community now sit at the heart of the business.
According to filings and industry analysis, around 67% of Goalhanger's 2025 revenue came from advertising, with about 25% from subscriptions and memberships, 4% from events, and 2% from affiliate commissions.
Goalhanger’s strategy fits a wider shift. Content producers want more control over money and audiences. As shown in recent coverage, media brands now chase direct deals and rights management instead of just chasing scale on third-party platforms. For publishers and creators, Goalhanger’s in-house move sends a clear message. Passive ad revenue is fading. Those who build creative, integrated sales teams will win both loyal audiences and advertiser budgets. Goalhanger keeps talent at the center. It’s willing to try new formats and revenue models. That makes it a company to watch.
Goalhanger started in the UK as a podcast shop. It grew fast. Now it’s a multi-platform media business. Its top shows are always near the top of UK podcast charts. The company’s push into live events and branded content has set new standards for indie producers. With £38m in 2025 sales and a goal of one billion streams in 2026, Goalhanger is now one of the most ambitious players in British audio and digital content.
A City AM financial review found Goalhanger made nearly £10 million in pre-tax profit in 2025. That’s a sharp jump in profit alongside rising sales. The company reported 667 million audio and video views across its 13 shows in 2025. 'The Rest Is Football' alone topped 7 million monthly streams. In its annual statement, Goalhanger said deals with Spotify, YouTube, and Apple have boosted its reach and ad sales.
Goalhanger isn’t just selling ads. It’s landed big commercial deals, including a major Netflix agreement to produce a special 'The Rest Is Football' for the World Cup. That deal is reportedly worth about £14 million. Industry watchers say that by 2026, Goalhanger is still speeding up its commercial growth through video and branded formats. Taking control of sales fits right into its model of direct partnerships. The company is not slowing down.
