Audience Behavior Analysis - Page 4
235 articles
Familiar Brands Dominate AI Search Results, Study Finds
AI models are far more likely to search for brands they already recognize, according to new research. In nearly two-thirds of brand-specific queries, the top five familiar brands were favored. The findings raise questions about fairness in AI-driven discovery.
Why Performance Marketing Hits a Growth Ceiling for Brands
Marketers have mastered demand capture, but many now face stalled growth. The focus on measurable results has left demand creation underfunded. New tools promise to close the gap.
Digital Out-of-Home Ads Target Surging Women’s Sports Viewership
Women’s sports is attracting new ad dollars as digital out-of-home campaigns reach engaged fans. Publishers and tech vendors are tracking unique audience behaviors to inform marketing strategies.
HuffPost Staff Presses Leadership After Major Layoffs
Tension rose at HuffPost’s New York office as staff demanded clarity on recent job cuts. Leadership faced tough questions about the future direction under Byron Allen. The newsroom’s stability is in focus.
Fox and iSpot Expand Deal to Speed Up Ad Outcome Data
Advertisers will soon access faster insights on whether TV ads drive real business results. Fox and iSpot are broadening their partnership to deliver outcome-based data, not just reach metrics.
AI, Inhousing and Data Are Reshaping Media Planning
Advertisers are building in-house media teams and demanding more control. AI tools like Apollo promise faster, data-driven planning, but human expertise remains essential. Industry leaders call for open debate on business models.
AI Disrupts UK Publisher Revenue as Display Ads Surge
Digital revenue for UK publishers fell in early 2026. AI-driven changes in audience habits and referral traffic are reshaping the business. Display advertising remains a rare bright spot.
How Local News Can Foster Healthier Civic Information Habits
News leaders and experts will gather to rethink local news for a digital era. The American Press Institute aims to address news fatigue and avoidance. The focus is on building trust and supporting informed communities.
How Creator Content Is Shaping AI Search Results
AI search engines now rely heavily on creator reviews, videos, and social posts to inform their answers. Brands must coordinate across teams to influence citations and sentiment, as earned media dominates AI visibility.
Ad Supply Drops 40% as Publishers Face Scarcity Challenge
A sharp decline in ad inventory is reshaping digital publishing economics. Publishers are rethinking how to price and package quality impressions as demand holds steady but supply shrinks.
Gaming Captures More Attention Than Social Media for Brands
Brands are missing out as gaming rivals social media in reach but far surpasses it in user attention. Marketers continue to invest heavily in social platforms, but new data shows gaming delivers deeper engagement.
Reddit Emerges as Key Hub for Women's Health Conversations
A new report highlights Reddit's growing role in women's health. Unfiltered discussions and AI tools are changing how women seek information. Brands are urged to adapt to this evolving content journey.
Three Advertising Myths Costing Media Companies Real Results
Common beliefs about TV as a performance channel, platform independence, and identity data accuracy are being challenged. Media buyers and publishers face new realities as the market exposes flaws in these assumptions.
How Funke Built a Data-Driven Framework for News App Growth
Funke Mediengruppe’s product team developed a KPI tree to guide news app decisions. Their data-led approach aims to align editorial, product, and business goals for better audience retention and revenue.
Open Internet Narrows the Ad Spend Gap With Walled Gardens
Advertisers are shifting focus from reach to measurable outcomes. The open internet is gaining ground on walled gardens with improved data, AI, and credible measurement. Market consolidation is accelerating this change.
Coca-Cola’s New Typeface Sparks Marlboro Comparisons Online
A redesigned Coca-Cola font is drawing attention for its resemblance to the Marlboro cigarette logo. Social media users are fueling the conversation with memes and commentary. The rebrand aims to unify the brand’s global identity.
Google Tests Household Income Exclusions in Performance Max
A new campaign setting lets advertisers exclude specific household income brackets in Performance Max, offering more audience control without sacrificing automation. The feature could reshape targeting for luxury, finance, and value-focused brands.
Agencies Struggle to Prove Client Visibility in ChatGPT
Clients now demand proof of their presence in AI search results, but most agencies lack the tools to deliver clear answers. New data shows AI-driven search is the top client request, outpacing paid ads and video.
Amazon Faces Seller Backlash Over Platform Changes
Sellers organized a boycott after new Amazon policies reduced their control. Frustrations remain high despite some concessions. Key issues include payment delays, ad placement, and lack of platform transparency.
Gen Z Sports Fans Shift Focus to Athletes and Stories
Gen Z is changing sports fandom. New research shows they value athlete stories and fan content over traditional team loyalty. Social media and creator-driven experiences are driving this shift.
What World Cup Live Blog Data Reveals About Audience Habits
Audience engagement during the World Cup was driven by more than just match results. Data from 1,362 live blogs shows how knockout rounds and unexpected storylines shaped traffic for 24 publishers.
AI Search Platforms Face Rapid Shifts as User Habits Evolve
Major changes are underway in how Americans use AI-powered search. New data shows ChatGPT losing ground to Gemini and Claude, while search queries grow longer and ad placements reshape visibility. Brands must adapt quickly.
AI Agents Are Now a Real Audience for Advertisers
Non-human traffic is no longer just bots. AI agents acting for real consumers are reshaping how brands measure, target, and value online audiences. Advertisers must adapt to this new reality.
AI Answers Reduce Publisher Traffic as Users 'Stop Here'
Fewer users are clicking through to publisher sites after receiving AI-generated answers. New research shows most find these responses sufficient, raising concerns for media traffic and revenue.
Gen Z Redefines Sports Fandom for TV and Streaming
Younger audiences are changing how sports content is consumed. New research shows Gen Z prefers athlete-driven and viral videos over full games. Networks and marketers are adapting.
Creator Content Now Takes 26% of Daily TV and Video Time
Original creator content now makes up over a quarter of daily TV and video viewing, according to new data. Media Dynamics Inc. reports a shift in how audiences split their time across platforms.
How Misinformation Disrupted the 2026 FIFA World Cup Online
False reports and viral hoaxes spread rapidly during the World Cup. Unverified claims, AI-generated images, and out-of-context videos fueled confusion. Media brands and advertisers faced real consequences.
AI Agent-Driven Consumer Spend Set to Hit $3.35 Trillion by 2030
AI-powered agents are projected to drive $3.35 trillion in global consumer spending by 2030. The U.S., China, and U.K. will lead this growth. Marketers are urged to balance AI investment with human-focused strategies.
GumGum Launches AI Tool for Custom Audience Segments
A new AI-powered tool from GumGum turns campaign briefs into tailored audience segments. The solution is now available for activation within The Trade Desk. Early adopters include major brands.
Corcoran Group Uses AI to Cut Ad Waste and Boost Results
AI-powered insights are helping Corcoran Group focus ad spend on what works. The company now analyzes creative and performance data together to reduce wasted budget. New tools reveal which campaigns drive real results.
Page 4 by 8