Technical SEO & Crawlers - Page 2
77 articles
Google Bans Fake and Undisclosed Incentivized Reviews in Snippets
A new guideline from Google prohibits fake or undisclosed incentivized reviews in review snippet structured data. Publishers must now ensure all reviews are genuine and transparently disclosed to remain eligible for rich results.
US Bill Seeks Mandatory Disclosure for AI Stealth Web Crawlers
A bipartisan bill would force AI-powered web crawlers to reveal their identity and purpose. The proposal aims to protect publishers and online businesses from hidden data scraping. Enforcement would fall to the Federal Trade Commission.
Why Publishing Less Content Can Boost Your SEO Results
Many organizations still believe more content means better SEO, but new data shows that quality, indexing, and strategic pruning often deliver stronger results. Learn how crawl budget and content audits can transform your approach.
Court Sides With SerpApi, Dismissing Google’s DMCA Claims
A federal judge tossed out Google’s DMCA claims against SerpApi, pausing discovery and giving Google 21 days to revise its complaint. The outcome could impact how search data is accessed and protected online.
News Corp Sues Brave AI Over Alleged Copyright Violations
A major publisher claims Brave AI copied and sold its news content. The lawsuit accuses Brave of undermining licensing deals and journalism revenue. Brave denies wrongdoing and says it only indexes public web content.
US Court Dismisses Google’s Lawsuit Against SerpApi Over Search Data
A federal judge in California has thrown out Google’s case against SerpApi, citing lack of proper authority. The decision could reshape how data scraping disputes are handled in the search industry. Legal experts call it a key precedent.
Why Google Leaves So Many Pages Crawled But Not Indexed
Thousands of site owners are seeing their pages stuck in Google's 'crawled - currently not indexed' status. Learn what causes this, why quality matters more than ever, and which tools can help you recover visibility.
Publishers Deploy LLM Honeypotting to Disrupt AI Crawlers
AI crawlers are facing new resistance from publishers and e-commerce brands. LLM honeypotting aims to mislead bots and increase their costs. The tactic could reshape how large-scale scraping impacts content businesses.
Nearly Half of Top German News Sites Block AI Crawlers
Major German online publishers are restricting access to AI bots. This limits how their content appears in AI-generated answers. The move could impact brand visibility and traffic strategies.
Why AI Agents Struggle With B2B Website Pricing
AI agents now handle a growing share of B2B web traffic, but pricing pages remain a major obstacle. New research reveals where agents get stuck, why third-party sources fill the gap, and what companies can do to fix it.
How to Audit Your Local Business for AI Search Visibility
AI platforms like ChatGPT and Gemini often miss or misrepresent local businesses. Learn how to benchmark your business’s presence, accuracy, and trust signals in AI-driven search before investing in local SEO.
Googlebot Cuts Crawling When Site Quality Drops
A sudden decrease in Googlebot crawling may signal deeper quality issues. John Mueller explains why Google reduces indexing on sites with widespread low-quality content. Learn what these warnings mean for your site’s visibility.
Visual Semantics Emerges as Key to Topical Authority in SEO
Web page layouts now play a critical role in how Google evaluates site authority. Visual semantics, a concept introduced by Koray Tuğberk GÜBÜR, highlights why interactive modules and design elements matter for search rankings.
How Google Uses Visual Semantics to Rank Websites
Google’s search algorithms now analyze not just text, but also page layout, design, and interactive elements. New patents and research reveal how visual structure impacts rankings and topical authority. Learn what this means for SEO in 2026.
Patreon Moves to Block AI Bots From Scraping Creators’ Content
Automated bots are now restricted from using Patreon creators’ work to train AI. The platform’s new partnership with Cloudflare aims to protect original content. AI crawlers face tougher barriers as web traffic from bots surges.
Six Essential SEO Steps to Boost AI Shopping Visibility
AI-driven shopping is reshaping how products are discovered and recommended. Brands must now optimize data quality, structure, and real-time feeds to ensure AI systems can accurately evaluate and promote their offerings.
How Google’s UCP Is Changing the Future of SEO
AI-powered shopping agents are now handling product discovery and purchases directly in Google’s ecosystem. Brands must adapt their product data and SEO strategies or risk losing visibility as search shifts from clicks to transactions.
Publishers Threaten to Block Google Crawler Over AI Training
Major publishers are weighing whether to block Google's crawler to prevent their content from being used for AI training without compensation. This move could impact the quality of Google Search results and reshape traffic strategies.
Gemini Intelligence Redefines How AI Agents Navigate the Web
A new AI layer beneath Android is changing how devices interact with websites. Gemini Intelligence enables agents to complete tasks for users, signaling a major shift for search, ecommerce, and site optimization.
Google Says Canonicalization Fixes May Take Two Weeks
Site owners now have a clearer timeline for when Google will process canonicalization changes. Updates to official documentation reveal it can take up to 14 days for fixes to appear in search results. This helps avoid unnecessary tweaks.
How Brands Can Win the AI Decision Layer in 2026
AI engines are now the gatekeepers for brand discovery and transactions. Learn the six essential steps to ensure your brand is found, trusted, and chosen by AI systems. The new rules of agentic commerce are here.
Why Google Documentation Beats 'Best Practice' in SEO Debates
SEO advice often gets dismissed as vague or unproven. Referencing Google’s official documentation can shift conversations, build trust, and help teams prioritize real search priorities. Here’s how it changes buy-in.
Google Experiments With google.com/goto Tracking URLs in Search
Some users have spotted Google testing new tracking URLs in search results. The change could affect analytics and third-party tracking tools. Early reports suggest a limited rollout.
Google Dismisses Content-Signal Directive in Robots.txt
A Google representative says the new Content-Signal directive in robots.txt files, introduced by Cloudflare, is not recognized by major web crawlers or AI models. Find out why this matters for publishers and SEO professionals.
How Soft 404s Triggered a 90% media traffic Crash After Migration
A major media group lost nearly all its organic traffic after a domain migration. Fixing soft 404 errors and indexing issues restored visibility across 13 country sites. The recovery offers key lessons for publishers facing similar SEO challenges.
Cloudflare Sets 2026 Deadline for AI Crawlers to Split From Search
AI companies face new rules on web crawling. Cloudflare will block mixed-use bots from ad pages by default in 2026. Publishers may gain more control and revenue from AI training access.
Chrome Extension Adds Full Metrics to Google AI Overviews
A new Chrome tool lets SEO professionals see complete performance data directly in Google Search Console’s AI Overviews report. No more switching tabs or exporting CSVs. The extension overlays key metrics for faster analysis.
Time and The Economist Build AI-Optimized Webpages for Agentic Search
Major publishers are redesigning parts of their websites for AI agents. New formats aim to keep content visible as AI-driven search grows. Time and The Economist are among those testing agent-friendly site versions.
How ChatGPT Deep Research Actually Reads Your Website
AI-driven site analysis is changing how content is discovered and ranked. Peec AI reveals the step-by-step process behind ChatGPT Deep Research’s approach. Learn what your server logs really show about its behavior.
Beehiiv and Cloudflare Give Newsletter Creators Direct AI Crawler Controls
Independent newsletter publishers can now manage which AI crawlers access their content. Beehiiv’s new integration with Cloudflare brings advanced crawl controls to creators. This move levels the playing field with larger news organizations.
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