Data & Research - Page 6
254 articles
ChatGPT Drives Higher-Quality Phone Leads for Brands
AI-powered chat tools are sending more qualified callers to businesses. New data shows ChatGPT users are more likely to become leads. Phone calls remain a key step for high-intent buyers.
Link Insertion Prices Plunge, But Quality Remains Scarce
A new analysis of over 420,000 websites finds link insertions are far cheaper than guest posts, but nearly all are offered on low-quality sites. High-authority placements are rare and command steep premiums. Here’s what the 2026 data reveals.
How Journalists Can Stand Out in an AI-Driven Job Market
AI is changing how journalists apply for jobs. Employers want candidates who use AI tools but also show skills that technology can't replace. Learn what hiring managers look for now.
Microsoft CEO Warns AI Tools Can Leak Brand Secrets
Sensitive company data may be exposed when employees use public AI tools. Microsoft’s Satya Nadella says this risk flips a classic economic theory. Brands face new challenges in protecting proprietary information.
IFRA’s Fred Burkhardt Guided Newspapers Into the Digital Era
Fred Burkhardt, who led IFRA through major media transformation, has died at 97. His vision helped publishers worldwide adapt to digital change. Industry leaders credit him with shaping modern journalism.
OpenAI Projected to Hit $110B in Ad Revenue by 2030
Analysts see OpenAI’s ad business reaching $54 billion within four years. The company’s advertiser base is expected to grow rapidly as its Ads Manager expands. Market share could rival top digital platforms.
AI-Generated Fiction Fails Key Narrative Tests
A new study reveals why AI-written stories are easy to spot. Researchers say artificial intelligence struggles with complex plots and subtle themes. Human authors still outperform AI in narrative diversity.
Why MCP Won’t Unify Ad Markets but Can Make Them Work
The Model Context Protocol promises a more manageable ad market. Instead of full unification, its real value lies in systematizing granular data and automating repetitive tasks. Here’s what that means for media operations.
AI SOC Platforms Reshape Managed Security Services Landscape
A new wave of AI-driven SOC platforms is challenging the economics of managed detection and response. As automation takes over alert investigations, security leaders face new decisions about coverage, customization, and accountability.
IAB Pushes for Overhaul of Digital Video Measurement Standards
Video ad measurement may soon change. The IAB wants new standards that reflect how viewers actually watch content. Marketers are questioning current CTV results. Industry leaders are calling for clearer metrics.
HDD Shipments Set to Rise as AI Spurs Demand
Major HDD manufacturers are expanding production capacity, signaling a shift toward higher unit shipments by 2030. New investments in head manufacturing could drive growth beyond current forecasts, fueled by AI data needs.
Why MCP Won’t Unify Ad Markets-But Will Make Them Work
Attempts to fully unify the media market are stalling as new protocols like MCP emerge. Instead of simplifying everything, MCP is enabling granular, automated data operations across fragmented platforms.
AI Tools Reshape Journalists’ Skills, Raising New Concerns
Journalists are rethinking core skills as AI tools automate research and writing. A new study finds both risks of deskilling and opportunities for upskilling. The debate is intensifying in newsrooms worldwide.
Claude Edges Out Gemini in B2B AI Writing Study
A new study compared leading AI language models for B2B marketing and sales content. Claude narrowly outperformed Gemini, while ChatGPT lagged behind. All models struggled with text clarity.
Why Most Agentic AI Projects Will Fail by 2027
A wave of agentic AI project cancellations is looming, but the real threat isn’t technical failure. Poor governance, unclear ROI, and lack of deployment discipline are putting investments at risk. Here’s what leaders need to know.
Gen Z Shifts From Digital Media to Real-Life Experiences
Gen Z is spending more time on digital media but reports less emotional benefit. Many are turning to in-person activities, physical stores, and tangible media. This shift could impact digital advertising and engagement strategies.
Why SaaS Metrics Alone Won’t Reveal True Growth
SaaS companies often celebrate strong metrics, but numbers like LTV/CAC and NRR only tell part of the story. Leaders must dig deeper to understand what’s really driving performance and long-term health.
Top US Venture Firms Dominate AI Startup Funding
Major venture capital players ramped up investments in AI startups last quarter. General Catalyst, Andreessen Horowitz, and Y Combinator led the pack, with big checks fueling headline-grabbing deals. See which firms made the most moves.
MFA Ad Spend Rises as AI Slop Challenges Ad Quality
Ad budgets for made-for-advertising sites increased in early 2026. AI-generated low-quality content is complicating efforts to reduce waste. New data shows performance gaps and ongoing risks for advertisers.
TV News Faces Audience Collapse as Viewing Habits Shift
Traditional TV news is losing its core audience. The 2026 Reuters Digital News Report reveals how quickly habits are changing. Broadcasters must rethink their approach as scheduled viewing declines.
Reddit Battles AI-Driven Stealth Marketing and Fake Engagement
AI-generated stealth marketing is flooding online platforms. Reddit says it has cut spam exposure by 20% and now blocks millions of fake votes daily. Enforcement on harmful content is nearly instant.
AI Assistants Tested: Do They Really Read the Web
A new experiment reveals which AI chatbots actually pull live information from the web-and which rely only on their training data. The findings could impact how publishers and SEOs approach content visibility in AI-driven search.
Climate Journalism Faces Sharp Decline in Global Coverage
Media outlets are cutting back on climate reporting. Recent data shows a major drop in coverage and airtime. The quality of reporting is now under pressure.
Reddit Posts Can Easily Trick AI Search Results
Short user comments on Reddit and similar sites can manipulate AI-powered search tools, a new Cornell study finds. Even 13-word snippets may sway ChatGPT or Google AI to promote spam or scams. The risk to search reliability is growing.
Local News Trust Drops as Partisan Divide Grows
Americans’ trust in local news is slipping. New data shows a decline in perceived value and widening partisan gaps. Fewer people turn to traditional outlets, raising questions for publishers.
How ChatGPT Sources News: Inside its data providers
ChatGPT relies on a mix of open web scraping and licensed publishers to deliver news and information. Each data source plays a distinct role, from global headlines to local updates. Here’s how these providers shape what users see.
Survey Reveals Who Runs AI-Powered SEO in Companies
A new poll shows that SEO teams overwhelmingly lead AI-driven search optimization in most organizations. Only a tiny fraction trust non-SEO teams with this responsibility. Find out what this means for hiring and strategy.
Agentic Media Buying Reshapes Programmatic CPMs and Fill Rates
New data reveals how agentic media buying is changing programmatic ad performance. Analysts compare CPMs, fill rates, and auction strategies to traditional methods. Publishers see shifts in user engagement and revenue metrics.
World Cup Drives Surge in U.S. Soccer Fandom
A new survey shows more Americans are tuning in to the World Cup. Interest is rising, especially among younger and Hispanic audiences. Brand sponsorships are also gaining traction.
Major Companies Clamp Down on Employee AI Usage as Costs Surge
Rising AI expenses are forcing tech, banking, and media giants to restrict employee access to advanced models. Internal documents reveal new usage limits, model bans, and tighter monitoring across leading firms.
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