Data & Research - Page 6
159 articles
New Publisher Reach Metric Expands Website Audience Measurement
A new metric now lets publishers measure total website reach, not just ad-exposed users. The DNA study from agma introduces Publisher Reach, offering broader insights for content and marketing teams.
AI Research Tools Miss Key Source Attribution in Newsrooms
A new study finds leading AI research agents often fail to credit original sources, even when data is accurate. Editorial teams must maintain strict human oversight to ensure source transparency.
Ad Blocker Users Outspend Others, Upending Publisher Assumptions
New research shows ad-blocker users spend far more online than non-users. These consumers are also more likely to pay for digital content and subscriptions. Industry beliefs about their value may need to change.
AGF Data Reveals Streaming Still Trails TV for World Cup Reach
Fresh AGF figures show how audiences split between traditional TV and streaming for the first days of the World Cup. Linear TV remains dominant, but millions now watch exclusively online.
Super Users Drive Most Engagement on Publisher Apps
A small group of highly active users accounts for the majority of sessions and time spent in publisher apps. Most users remain anonymous, leaving untapped potential for deeper engagement and revenue.
Menlo Ventures Secures $3B to Fuel AI Startup Investments
A major Silicon Valley investor just closed its largest funding round ever. The new $3 billion will back artificial intelligence startups at every stage. Sectors from healthcare to enterprise tech are in focus.
Headline Formats Tested: What Actually Drives Google Discover Clicks
New research challenges assumptions about headline styles and their impact. Data shows quotes outperform statements, but the real reasons may surprise publishers. Discover which formats truly matter for Google Discover traffic.
Why Fragmented Data Is Undermining Health Care Marketing Results
Health care marketers are struggling to connect data across teams and channels. Disconnected measurement frameworks make it difficult to track campaign performance and optimize investments.
AppsFlyer Raises $1B in Series E, Eyes IPO After $2.7B Valuation
A major funding round has propelled AppsFlyer to a $2.7 billion valuation. The analytics firm secured over $1 billion from investors including Google and Meta. The company is now preparing for a potential public offering.
Knicks Sponsorship Deals Surge as Team Valuation Nears $10 Billion
Sponsorship agreements for the New York Knicks jumped 28% this season. Major brands signed seven-figure deals. The team's valuation now approaches $10 billion, driven by championship momentum.
The Atlantic Launches Public Database of AI Music Training Sets
A new searchable archive reveals millions of songs used to train AI music models. Major tech firms have accessed these datasets. The scale and transparency mark a turning point for music and AI.
Why a Microsoft AI Researcher Built a Neural Network in Age of Empires II
A Microsoft AI researcher used Age of Empires II to challenge claims about AI consciousness. His experiment questions how easily people attribute human-like traits to large language models.
Google Unveils AI System to Detect Coordinated Synthetic Spam
A new research paper details Google's approach to identifying AI-generated spam. The system focuses on video content but hints at broader web applications. Anti-spam efforts are shifting toward generative AI threats.
How Retired EV Batteries Are Powering the AI Data Center Boom
AI data centers are driving up electricity demand and costs. Repurposed electric vehicle batteries could offer a scalable, affordable way to store energy, stabilize the grid, and reduce supply chain risks.
How Newsrooms Should Disclose AI Use, According to New Research
AI-generated news can erode reader trust. Two new studies reveal what audiences expect from publishers when it comes to AI transparency, human oversight, and labeling. Here’s what news organizations need to know.
WPP Holds Top Spot in 2025 Global Media Billings
Media billings rankings for 2025 show WPP leading, with Publicis Media posting the largest annual growth. Omnicom’s OMD remains the top agency. Digital billings continue to rise across major groups.
Key Lessons for Publishers From InPublishing’s May/June Issue
InPublishing’s latest issue highlights urgent challenges and opportunities for publishers. Topics include media accountability, AI’s impact, print sustainability, paywall strategies, and community building.
UK News Publishers Face Video Surge and Deepening Audience Distrust
Social and video platforms now lead as news sources in the UK. Trust in news has dropped, and younger audiences are shifting away from traditional outlets. Publishers must rethink distribution and engagement strategies.
Flashscore Targets 27 Million New Users With World Cup Push
Aiming to expand its massive audience, Flashscore is leveraging the 2026 FIFA World Cup to drive growth. The platform combines real-time scores, data-driven news, and personalized content to attract football fans worldwide.
IPSO Sides With Public in Most UK Press Complaints
UK press regulator IPSO resolved most complaints in favor of the public last year. Over 6,500 complaints and enquiries were filed, with accuracy and discrimination leading the issues.
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