Data & Research - Page 7
254 articles
TV Time App to Shut Down as Whip Media Prioritizes AI
A major TV tracking app will close in July 2026. Whip Media is ending TV Time to focus on AI tools. Users can export their data before the shutdown. The move highlights shifting priorities in media tech.
US Ad Market Growth Splits as Top Categories Outpace Others
Ad spending in the US is showing uneven growth. New data reveals top advertising categories are expanding, while others decline. Analysts point to consumer pressures shaping budgets.
New Pew Data Reveals Who Talks to Local Journalists Most
A recent Pew Research Center survey finds that 23% of U.S. adults have spoken with a local journalist. Education, income, and community attachment play a key role in who gets interviewed.
Media Trust and Data Sharing: Where Consumers Draw the Line
Americans are cautious about sharing personal data with media platforms. New research shows viewers are selective about what they disclose. Trust varies sharply by platform and type of information.
TVB Challenges Nielsen’s Streaming TV Audience Estimates
Industry group TVB says Nielsen’s Q1 2026 ad-supported TV data overstates streaming’s share. The group points to missing context and questions broadband-only penetration figures.
Gen Z Drives Movie Theater Visits With Social Buzz and Horror Hits
Young adults in the U.S. are returning to cinemas at higher rates than before the pandemic. Social media influence and unexpected horror film successes are fueling this trend, according to new research.
Reddit Data Now Powers AI Search for Google and OpenAI
Reddit has signed major data licensing deals, making its user-generated content a key resource for AI models. COO Jen Wong explains why human posts remain central to Reddit’s value.
Publishers at Cannes Lions 2026 Prioritize Trust and Quality Over AI Hype
Media leaders at Cannes Lions 2026 shifted focus from AI buzz to building trust, improving data collaboration, and delivering premium experiences. The event highlighted a new approach to value across the open web.
Why Venture Capital Needs a Data Overhaul for AI Decisions
Venture capital firms are relying on AI, but flawed data sources are undermining investment decisions. Henrik Landgren argues that direct access to company financials and better data infrastructure could transform how investors spot and evaluate startups.
Short-Form News Videos Shape Messi vs. Ronaldo Preferences
A new study links short-form news video consumption to soccer star preferences. Audience political identity and platform choice both play a role. The findings raise questions for publishers targeting younger viewers.
How ChatGPT Deep Research Actually Reads Your Website
AI-driven site analysis is changing how content is discovered and ranked. Peec AI reveals the step-by-step process behind ChatGPT Deep Research’s approach. Learn what your server logs really show about its behavior.
Financial Times Survey: 74% of Leaders Unsure Which Data to Trust
Executives are struggling to identify reliable information as AI-generated content and misinformation rise. Most now verify data across sources and demand evidence before making decisions. Trust in AI remains low.
Top Automated Security Testing Tools Every DevSecOps Team Needs
Security flaws are slipping through as software teams ship faster than ever. Automated testing tools now catch vulnerabilities before release. See which solutions help prevent costly breaches and credential leaks.
Jurors Push Back as Lawyers Use ChatGPT Transcripts in Court
AI chat transcripts are showing up as evidence in courtrooms. But jurors may see these records as private, creating new risks for legal teams. Attorneys must rethink how they present AI conversations at trial.
Prompt Injection Attacks Surge as AI Agents Expose Enterprise Data
A wave of prompt injection attacks is targeting enterprise AI systems. Most organizations lack dedicated defenses. Sensitive data and credentials are at risk as attackers exploit new vulnerabilities.
Google AI Overviews Use Brand Content but Recommend Rivals
AI-powered search is changing how content drives business. Companies see their own guides cited, but competitors get the recommendations. The rules of SEO and content marketing are shifting fast.
Desktop Users Click More, Mobile CTR Drops in Google’s Q1 2026 Data
User click behavior on Google search is shifting. Desktop users are clicking links more often, while mobile users are clicking less than last quarter. Advanced Web Ranking’s latest study reveals new patterns by device.
AI Data Centers Are Fueling a Hidden Environmental Crisis
AI’s rapid growth is driving a surge in data center energy and water use. Most companies aren’t tracking this impact. Sustainability frameworks are struggling to keep up.
News Video Consumption Surges as Social Platforms Overtake TV
Audiences are turning to social media for news videos. New data shows younger viewers prefer online platforms over traditional TV. Publishers see opportunities in both short and long-form video content.
How Newsrooms Prove Their Value With Real Economic Impact
Journalism delivers more than civic value. New research shows every dollar invested in news can return over $100 in public savings. See how accountability reporting drives measurable financial results.
New Publisher Reach Metric Expands Website Audience Measurement
A new metric now lets publishers measure total website reach, not just ad-exposed users. The DNA study from agma introduces Publisher Reach, offering broader insights for content and marketing teams.
AI Research Tools Miss Key Source Attribution in Newsrooms
A new study finds leading AI research agents often fail to credit original sources, even when data is accurate. Editorial teams must maintain strict human oversight to ensure source transparency.
Ad Blocker Users Outspend Others, Upending Publisher Assumptions
New research shows ad-blocker users spend far more online than non-users. These consumers are also more likely to pay for digital content and subscriptions. Industry beliefs about their value may need to change.
AGF Data Reveals Streaming Still Trails TV for World Cup Reach
Fresh AGF figures show how audiences split between traditional TV and streaming for the first days of the World Cup. Linear TV remains dominant, but millions now watch exclusively online.
Super Users Drive Most Engagement on Publisher Apps
A small group of highly active users accounts for the majority of sessions and time spent in publisher apps. Most users remain anonymous, leaving untapped potential for deeper engagement and revenue.
Menlo Ventures Secures $3B to Fuel AI Startup Investments
A major Silicon Valley investor just closed its largest funding round ever. The new $3 billion will back artificial intelligence startups at every stage. Sectors from healthcare to enterprise tech are in focus.
Headline Formats Tested: What Actually Drives Google Discover Clicks
New research challenges assumptions about headline styles and their impact. Data shows quotes outperform statements, but the real reasons may surprise publishers. Discover which formats truly matter for Google Discover traffic.
Why Fragmented Data Is Undermining Health Care Marketing Results
Health care marketers are struggling to connect data across teams and channels. Disconnected measurement frameworks make it difficult to track campaign performance and optimize investments.
AppsFlyer Raises $1B in Series E, Eyes IPO After $2.7B Valuation
A major funding round has propelled AppsFlyer to a $2.7 billion valuation. The analytics firm secured over $1 billion from investors including Google and Meta. The company is now preparing for a potential public offering.
Knicks Sponsorship Deals Surge as Team Valuation Nears $10 Billion
Sponsorship agreements for the New York Knicks jumped 28% this season. Major brands signed seven-figure deals. The team's valuation now approaches $10 billion, driven by championship momentum.
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