Audience Growth - Page 5
154 articles
News Video Consumption Surges as Social Platforms Overtake TV
Audiences are turning to social media for news videos. New data shows younger viewers prefer online platforms over traditional TV. Publishers see opportunities in both short and long-form video content.
Newslaundry’s Subscription-Only Model Challenges Ad-Driven News
Subscription revenue demands a clear message. Newslaundry’s co-founder says mixing ads and paywalls weakens trust. He explains why ground reporting and audience belief-not product quality-drive paying subscribers.
How Newsrooms Prove Their Value With Real Economic Impact
Journalism delivers more than civic value. New research shows every dollar invested in news can return over $100 in public savings. See how accountability reporting drives measurable financial results.
How Senior Leadership Drives Best Practice in Publishing
Leadership mindset shapes how publishers achieve best practice. A new publication explores what works across the industry. Senior management’s approach can determine company-wide standards.
New Print Tabloid Targets Media, Advertising and Design Pros
A monthly print magazine called The Static is launching to serve media, advertising, and design professionals. The publication aims to fill a gap left by digital-first outlets and promises original editorial content.
Time and Axios Monetize AI Visibility With New Ad Products
Major publishers are turning their high profile in AI-generated answers into new revenue streams. Executives from Time, Axios, and others shared strategies at the Cannes Lions Festival. Publishers see fresh opportunities as AI platforms reshape advertising.
New Publisher Reach Metric Expands Website Audience Measurement
A new metric now lets publishers measure total website reach, not just ad-exposed users. The DNA study from agma introduces Publisher Reach, offering broader insights for content and marketing teams.
Why Publishers Must Build a Trust Loop to Survive AI Content
Rising AI-generated content and higher acquisition costs threaten premium publishers. Only a trust-based relationship with audiences can protect long-term revenue and brand value.
Meta Pilots Stand-Alone AI App for Facebook Creators
A select group of Facebook creators is testing Meta’s new AI-powered companion app. The tool aims to centralize content management, audience growth, and engagement. Meta continues to expand its AI offerings for creators.
BBC Plans to Stream 24-Hour News Channel Live on YouTube Abroad
A major UK broadcaster is preparing to test its rolling news channel as a live stream on YouTube in select countries outside Britain. The move aims to reach new audiences and boost overseas revenue.
Ad Blocker Users Outspend Others, Upending Publisher Assumptions
New research shows ad-blocker users spend far more online than non-users. These consumers are also more likely to pay for digital content and subscriptions. Industry beliefs about their value may need to change.
Viamedia.ai and Hearst Enable Household-Level Ads on Local TV
Local TV advertisers can now target individual households. Viamedia.ai and Hearst Television have tested dynamic ad insertion on select stations. The move brings data-driven targeting to broadcast streams.
Super Users Drive Most Engagement on Publisher Apps
A small group of highly active users accounts for the majority of sessions and time spent in publisher apps. Most users remain anonymous, leaving untapped potential for deeper engagement and revenue.
YouTube and Forbes Unveil New Tools for Creator-Driven Campaigns
AI-powered insights and creator networks are reshaping brand partnerships. YouTube launches new data tools at Cannes Lions. Forbes introduces a platform to connect brands with social storytellers.
Mirror Indy Empowers Kids to Report Local News With Humor
Mirror Indy is giving young people a platform to share stories from their neighborhoods. The new Kid Correspondents program blends community reporting with humor and short-form video.
How EUobserver Broke Through Its Subscription Growth Ceiling
Subscription growth is never as simple as it looks. EUobserver’s editor-in-chief reveals what changed after a buyout, and why even strong journalism can hit a wall.
News Media Association Warns UK Plan Could Limit Trusted Journalism
The News Media Association backs efforts to promote reliable news but cautions that the UK government's proposed approach could reduce visibility for high-quality journalism and restrict the diversity of trusted sources.
Independent Bookstore Launches Its Own Book Review Section Online
Book review sections are vanishing from major newspapers. One Cambridge bookstore is filling the gap by publishing in-depth reviews on its own site. The move highlights new roles for indie retailers in book discovery.
Forbes Experiments With Creator-Led Video to Expand Social Reach
A new initiative puts TikTok and Instagram creators at the center of Forbes’ off-platform strategy. The publisher is testing flexible deals to boost video-led coverage and audience growth.
Amazon Rolls Out AI-Powered Conversational Ads Across the Web
Interactive display ads now let users ask product questions. Amazon brings AI-driven prompts to publisher sites. New ad formats aim to boost engagement and conversions.
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