Google - Page 3
156 articles
Why B2B PPC Success Demands More Than Lead Volume
Relying on lead counts can mislead B2B marketers, especially with long sales cycles. True campaign value emerges only when qualified opportunities and revenue are tracked. Discover how to build a feedback loop that aligns Google Ads with real business outcomes.
EU Set to Rule Google Broke Search Competition Rules
Regulators in Europe are preparing to declare that Google unfairly promoted its own shopping and travel services in search results. The decision could force major changes to how rival platforms appear in high-value queries.
Major Publishers Sue Google Over AI Training With Copyrighted Books
A coalition of leading publishers and authors has filed a class action lawsuit, alleging Google used their copyrighted works without consent to train its Gemini AI. The case could set new legal standards for AI and copyright in the U.S.
YouTube Premium Faces Lawsuit Over Alleged Ad-Free Claims
Subscribers say they still see ads despite paying for an ad-free experience. A new class-action lawsuit challenges YouTube Premium’s advertising practices. Google has not yet responded to the allegations.
Google Search AI Features Fail Safety Tests for Kids
Unpredictable AI responses in Google Search raise new concerns for children and teens. Recent tests reveal failures in crisis detection, academic integrity, and content reliability. Experts call for urgent safety improvements.
Google Rolls Out Performance Max Controls for Ad Networks
Advertisers can now test a new Partners (Alpha) setting in Performance Max, offering the option to include or exclude Search Partners and the Google Display Network. The feature is in limited release and could impact campaign efficiency.
Nearly 30% of Google AI Mode Searches Now Show Ads
A new SE Ranking study finds that almost one in three U.S. commercial searches in Google’s AI Mode now display text ads. High-cost keywords are far more likely to trigger ads, but paid placements rarely boost organic rankings or citations.
Why Google’s Content Doctrine Means Publishers Can’t Win on Quality
Google’s approach to content quality is built on distrust of publishers. Subjectivity, unverifiable standards, and shifting rules make it impossible to optimize for true quality. Here’s what that means for content creators.
AI Search Cuts Publisher Ad Supply by Up to 40% in Q2
Ad supply on publisher sites dropped sharply in Q2 2026. AI-driven, zero-click search reduced open web traffic. Higher eCPMs helped offset lost ad volume, especially in the UK.
Google Images Turns 25 With Major AI-Powered Upgrades
A milestone anniversary brings a new look and smarter features to image search. Users in the US will see a gallery-style interface, while AI image creation expands globally. Here’s what’s changing and who gets access first.
Google Images Unveils Immersive Gallery Redesign for 25th Anniversary
A major redesign brings a dynamic, personalized image gallery to the Google Images homepage. The update introduces real-time collections, new browsing features, and enhanced search options for U.S. desktop users.
German Regulator Rules Google AI Overviews Must Follow Media Law
AI-generated news summaries face new legal scrutiny in Germany. Regulators say Google and Perplexity are responsible for their own content. Search visibility and media competition could be affected.
Waze Adds Gemini AI Features and Motorcycle Mode for Drivers
Personalized navigation, voice search, and a new motorcycle mode arrive for Waze users. The updates use Gemini AI to improve route suggestions and reporting. Android and iOS users get access worldwide.
Mini Google Bike Unveiled for Google Partners and Mascots
A new miniature version of the iconic Google bike has surfaced, designed specifically for Google Partners. The reveal, shared by Anthony Higman, adds a playful twist to the tech giant’s branding. See how this tiny bike is making waves.
How Google Discover Tests Fresh Articles With Cold-Start Cards
A fleeting label in April 2026 revealed how Google Discover handles brand-new articles with no user history. The process highlights the challenge of surfacing timely news before engagement data exists.
OpenAI and Google Drive AI Media Into the Mainstream
AI-native advertising is moving beyond tests. OpenAI expanded ChatGPT ads and built new tools. Google unified its AI ad vision. Infrastructure and agency partnerships are accelerating.
Inside a Google-Powered Smart Car: AI Features Exposed
A rare look inside a smart car reveals exposed wiring and advanced AI tools from Google. Paige Bailey showcases features like GoogleAIStudio Managed Agents and GoogleDeepMind's Omni Flash. See how these innovations are shaping the future of in-car technology.
Google Rolls Out Global AI Disclosure for Ads Across Platforms
Ad viewers worldwide can now see if content was created or edited with AI. New transparency features respond to evolving regulations and industry standards. Google, Meta, TikTok, and Microsoft update disclosure tools.
Six Essential SEO Steps to Boost AI Shopping Visibility
AI-driven shopping is reshaping how products are discovered and recommended. Brands must now optimize data quality, structure, and real-time feeds to ensure AI systems can accurately evaluate and promote their offerings.
Latin American Newsrooms Set Boundaries for AI in Editorial Work
Newsrooms in Latin America are formalizing AI policies. Editors are setting clear rules, training staff, and building oversight to manage AI’s role in reporting. Recent incidents highlight the risks of unclear guidelines.
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