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261 articlesGoogle Merchant Center for Agencies Raises Account Limit to 1,000
Agencies managing e-commerce clients now have clarity on account limits. Google has updated its Merchant Center for Agencies documentation, confirming support for up to 1,000 linked client accounts. This change impacts how agencies plan and scale their operations.
The New York Times Launches Dedicated AI Beat on Science Desk
A new AI beat is coming to The New York Times Science desk. Cade Metz will lead coverage of artificial intelligence’s impact on scientific research and discovery.
Walmart Rolls Out Negative Keyword Controls for Search Ads
Advertisers gain new control over Walmart search ads with negative keyword exclusions. FIFA's hydration breaks remain a lucrative ad slot, despite ongoing debate. Both moves reshape how brands manage spend and visibility.
Google Clarifies YouTube and Discover Feed Ad Policies
Advertisers will see clearer language in YouTube and Discover Feed ad requirements after Google updated its policy documentation. The changes are editorial only and do not alter enforcement or introduce new rules.
Google Sets 2026 Deadline to Shift Travel Ads to Search
Travel advertisers will see their campaigns automatically moved to Search campaigns for Travel starting in Q3 2026. The update aims to unify travel ad management and introduce AI-powered features, but manual migration remains an option.
AI Forces Publishing Leaders to Rethink Traffic and Revenue
AI-powered search and chatbots are accelerating traffic declines for publishers. Jonathan Roberts at People Inc. is leading efforts to defend content and reshape business models. Industry players are weighing new strategies.
French Publishers File Complaint Over Google AI Search Summaries
A coalition of nearly 300 French newspapers has asked regulators to intervene after Google launched AI-generated summaries in search. Publishers say the feature threatens their web traffic and revenue.
OpenAI Targets SMBs With New ChatGPT Ad Platform Expansion
Small and midsize businesses may soon access ChatGPT ads in Europe. OpenAI is building a dedicated SMB ad unit and testing new formats. The rollout could reshape how companies reach buyers at key decision moments.
New York Post Debuts Hamilton AI Chatbot for Personalized News
A new AI chatbot called Hamilton is rolling out across New York Post apps. The tool aims to deliver tailored news recommendations and boost reader engagement. Expansion to web platforms is planned.
Google Launches Campaign Data Import Validation for Advertisers
Missing or incomplete campaign data can distort marketing analysis. A new validation report from Google now flags gaps in imported metrics before they affect cross-channel reporting. Advertisers gain a crucial tool for data quality control.
Meta, Google and TikTok Seek to Halt California Algorithm Law
A new California law restricts algorithmic recommendations to minors. Meta, Google and TikTok are challenging the rule in court. The outcome could impact platform features and user experience.
Google Tests New AI Buttons on Search Home Page
A small group of users is seeing new options under the Google search box, including create images, ask about files, and brainstorm. The company says these buttons are designed to highlight AI-powered features and do not affect core search functionality.
YouTube Experiments With Static Image Ads in Mobile Landscape Mode
Mobile viewers are seeing static image ads overlaid on horizontal YouTube videos as part of a new test. The format could increase ad frequency and offer advertisers a fresh placement, but may alter the viewing experience.
How to Remove Gemini AI From Gmail and Google Docs
Some users are seeing Gemini AI features appear in Google Docs and Gmail. You can disable these new AI elements through Gmail settings or by using a Chrome extension. Here’s how to regain control of your workspace.
How AI and Social Platforms Reshape Customer Search Confidence
Consumers now use AI, Google, Reddit, YouTube, and brand sites to resolve uncertainty at every stage of their search journey. New research reveals why confidence-not just visibility-drives modern search behavior.
Advocacy Group Pushes for Google to Divest Chrome Browser
A nonprofit urges the court to force Google to sell Chrome and block search distribution payments to Apple. The case could reshape browser competition and privacy decisions.
Googlebot Now Sends More Than Just GET and POST Requests
Less than 1.5% of Googlebot’s site requests use HTTP methods like HEAD, OPTIONS, PUT, PATCH, or DELETE. This rare activity is triggered by JavaScript functions during page rendering, according to Gary Illyes.
AI Set to Replace Most Media Planners by 2028
Gartner forecasts that artificial intelligence will handle 70% of media planning tasks by 2028. Major ad platforms are automating campaign management. Marketers face new challenges as AI reshapes digital advertising.
Mozilla Warns Google Antitrust Ruling Could Endanger Firefox
Mozilla says stricter antitrust penalties could force it out of the browser market. The company relies on Google payments for Firefox’s search distribution. A court decision may reshape browser competition.
Google Confirms AI Mode Queries Now Count in GSC Performance
Follow-up questions in AI Mode are now tracked as separate queries in Google Search Console’s Performance report. This change impacts how impressions, positions, and clicks are recorded for site owners. John Mueller confirmed the update.
How SEO and PPC Combined to Lower CPA and Build Trust
A 26-week experiment at an education SaaS company reveals how aligning SEO and PPC can boost search visibility, address buyer doubts, and cut cost per acquisition. See the data behind their coordinated strategy and what changed.
Google Assistant to Be Removed From Android Devices in September
Mobile users will lose access to Google Assistant starting September 4, 2026, as Gemini takes over on Android and Wear OS. The transition will impact phones, tablets, smartwatches, and connected devices. Google says the change will roll out over several weeks.
How SOCi’s F.A.C.T.S. Model Redefines Search and AI Visibility
Multi-location brands face new challenges as AI platforms reshape search, social, and reputation management. SOCi introduces the F.A.C.T.S. model-Freshness, Authority, Consistency, Trust, and Semantic Relevance-to help marketers boost visibility and accuracy across digital channels.
AI Overviews Undercut Paid Search Ads on Google SERPs
Advertisers face new risks as AI-generated answers on Google can contradict or ignore paid ads, impacting click-through rates and campaign costs. Subtle query changes now shift which brands are recommended, challenging both SEO and PPC strategies.
People Inc. Holds Off on Blocking Google AI Crawlers
Executives at People Inc. say they will not block Google's AI crawlers yet. The company remains reliant on search referrals, even as traffic from Google declines.
AI Detectors Fall Short in Proving Human Authorship
AI-generated content is raising new questions about authorship. Detection tools offer clues but not certainty. Editorial judgment and verification remain essential.
Google Rolls Out Smarter Tools for Audience Data Management
Developers gain new ways to manage and validate audience lists as Google updates its Data Manager API. The release introduces flexible data handling, improved error reporting, and richer address support for Google Analytics.
4 Google Ads Settings That Can Impact Your Results
Advertisers face new choices as Google Ads pushes auto-apply, Display Expansion, Search Partners, and budget recommendations. Each setting can affect costs, performance, and strategy. Here’s what to check before making changes.
Publishers Face Deeper Audience Crisis Beyond AI and Search
Audience declines are not just about AI or search changes. Richard J. Tofel points to a quieter, more complex challenge for news publishers. Many hesitate to address this underlying issue. The real impact may be bigger than traffic numbers suggest.
Teads Files Lawsuit Against Google Over Trillions of Lost Impressions
A major ad-tech player claims Google’s practices cost it nearly 7 trillion ad impressions. Teads seeks damages and market changes after a federal court ruling. The case could reshape digital ad competition.
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