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Corcoran Group Uses AI to Cut Ad Waste and Boost Results
AI-powered insights are helping Corcoran Group focus ad spend on what works. The company now analyzes creative and performance data together to reduce wasted budget. New tools reveal which campaigns drive real results.
How AI Is Reshaping Google Search for News Publishers
AI-driven features are transforming Google Search and Discover, challenging publishers to adapt. Nicola Agius of Reach PLC explains how newsrooms can respond, what’s changing in the SERP, and where new opportunities are emerging.
AI-Powered Google Search Upends Publisher Traffic Strategies
Live sports coverage is no longer a guaranteed traffic magnet for news publishers. AI-generated match data now dominates Google’s top results, forcing media outlets to rethink their SEO tactics. Discover feeds are also seeing a surge in competition from social platforms.
Google Removes $50K Barrier for Lead Form Assets Access
Advertisers no longer need to spend $50,000 to use Google Lead Form assets. The update expands eligibility, adds Zapier integration, and clarifies lead data retention. More countries are now supported, making lead generation easier for smaller businesses.
Google Adds Top Stories to AI Overviews for US Mobile Users
News publishers may see a boost as Google’s AI Overviews now display Top Stories and timely updates for mobile users in the US. The feature highlights fresh perspectives and preferred sources, with wider rollout expected.
Google Rolls Out Enhanced Brand Lift for Deeper Ad Insights
A new Enhanced Brand Lift Study option in Google Ads lets advertisers detect smaller shifts in brand metrics, but requires a much larger budget. The update aims to improve measurement for upper-funnel campaigns.
Google Expands Demand Gen With Business Data Feeds
Advertisers in travel, real estate, and automotive can now use business data feeds in Demand Gen campaigns. This update enables dynamic ads without Google Merchant Center, opening new options for non-retail sectors.
Google Tag Manager Launches Guided Setup for Ads Conversion Tracking
A new Guided Setup in Google Tag Manager now automates Google Ads purchase conversion tracking. The beta feature reduces manual configuration, aiming to help advertisers measure results faster and with fewer errors.
Google Claims AI Search Sends Billions of Clicks Weekly
Despite concerns over declining website traffic, Google says its AI-powered Search features now drive billions of clicks to external sites each week. The company maintains that overall Search activity remains strong, even as zero-click searches rise.
Why Ad Platforms Report More Conversions Than You See
Finance teams often see fewer sales than ad platforms report. Each platform uses its own attribution rules, counting methods, and time windows. Understanding these differences is key to making smarter marketing decisions.
EU Orders Google to Open Android to Rival AI Assistants
Android users will soon be able to choose third-party AI assistants. The EU is forcing Google to allow equal access for competitors. Google warns this could impact device security.
Major Publishers and Author Sue Google Over Gemini AI Copyright Use
A coalition of leading publishers and author Scott Turow have launched a class action lawsuit, alleging Google used millions of copyrighted works to train its Gemini AI models. The case highlights growing legal risks for generative AI platforms.
EU Orders Google to Share Search Data With Rivals
Starting in 2027, Google must provide anonymized search query data to competing platforms under new EU rules. The move aims to level the playing field and foster privacy-focused alternatives in the search market.
How Google and ChatGPT Use Facebook and Instagram in Shopping Answers
AI engines treat social platforms differently when answering buying questions. Google AI Overviews looks for local signals, while ChatGPT focuses on deals. Retailers dominate recommendations, not product brands.
Apple and Google Face Legal Action Over AI Deepfake Apps
San Francisco’s city attorney has demanded Apple and Google remove 13 AI-powered apps that generate nonconsensual nude images. The move highlights growing pressure on tech giants to address explicit deepfake content and protect users.
Google and Meta Face Off With Open-Source MMM Tools
Marketers must decide between Google and Meta’s open-source marketing mix modeling tools. Each option offers low-cost measurement, but comes with potential conflicts. The choice could impact how campaigns are evaluated.
Why OpenAI Shifts ChatGPT Search Results From Google to Bing?
Network data reveals ChatGPT is now sourcing more results from Bing, reducing reliance on Google. The timing follows Google’s legal action against SerpApi and signals OpenAI’s push for greater independence in search.
Google Removes News Stories After Dubious DMCA Takedown Requests
Thousands of news articles are disappearing from Google Search after questionable copyright claims. Publishers report delays, lack of notification, and growing abuse of the DMCA process to suppress journalism.
Google AI Mode Now Lets Users Shop, Design and Stream Instantly
U.S. users can now connect Instacart, Canva, and YouTube Music directly to Google Search’s AI Mode. This update enables seamless transitions from planning to checkout, design, or music playback without leaving Search.
Google Makes Local Inventory Ads Default in Shopping Campaigns
Starting August 31, Shopping campaigns with eligible Merchant Center accounts will have Local Inventory Ads enabled by default. Advertisers must update settings to maintain separate budgets for online and in-store products.
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