Editorial Workflow - Page 5
127 articles
News Media Association Warns UK Plan Could Limit Trusted Journalism
The News Media Association backs efforts to promote reliable news but cautions that the UK government's proposed approach could reduce visibility for high-quality journalism and restrict the diversity of trusted sources.
Independent Bookstore Launches Its Own Book Review Section Online
Book review sections are vanishing from major newspapers. One Cambridge bookstore is filling the gap by publishing in-depth reviews on its own site. The move highlights new roles for indie retailers in book discovery.
Google Ad Manager Debuts AI Chatbot to Streamline Ad Ops Troubleshooting
A new AI chatbot is being tested to help publishers quickly diagnose and resolve ad campaign issues. The tool, called Ask Ad Manager, aims to cut down on manual work and speed up troubleshooting. Wider rollout is expected later this year.
Bonnier News Local and Gota Media Boost Engagement With Core Model
A new metric is helping Swedish local newsrooms focus on quality engagement. The Core Model tracks subscriber interaction and content performance, driving growth and collaboration. Early results show a sharp rise in digital subscriptions.
Lipton Taps Local Creators to Power Social Content Across Markets
A new approach lets Lipton scale creator marketing without building in-house social teams. The brand partners with local influencers to generate content for multiple regions.
Google Gemini Explains Why AI Won’t Replace TV Critics Yet
AI can summarize countless TV reviews, but it still can’t form its own opinions. Google Gemini says critics’ roles will change, not disappear. Human perspective remains essential for now.
Why a Microsoft AI Researcher Built a Neural Network in Age of Empires II
A Microsoft AI researcher used Age of Empires II to challenge claims about AI consciousness. His experiment questions how easily people attribute human-like traits to large language models.
Deichmann Brings Media Planning In-House With AEOS
A major German shoe retailer is shifting its media planning to an AI-powered platform. The move aims to boost flexibility, transparency, and control over campaigns. Deichmann expects faster decisions and better use of its own data.
Why Newsrooms Struggle to Keep Top Creator Talent
News publishers are learning that building creator-led content is not enough. Retaining creators requires mutual respect, patience, and transparency. Here’s what newsrooms often get wrong-and how to fix it.
How Newsrooms Should Disclose AI Use, According to New Research
AI-generated news can erode reader trust. Two new studies reveal what audiences expect from publishers when it comes to AI transparency, human oversight, and labeling. Here’s what news organizations need to know.
Publicis Mocks AI Pitch Hype With Pre-Cannes Parody Video
A new Publicis video satirizes the jargon-filled agency pitch process. Marketers are pushing back on empty AI promises. The industry faces pressure to deliver real value, not just buzzwords.
Key Lessons for Publishers From InPublishing’s May/June Issue
InPublishing’s latest issue highlights urgent challenges and opportunities for publishers. Topics include media accountability, AI’s impact, print sustainability, paywall strategies, and community building.
How Newsrooms Are Making Creator Partnerships Work
Newsrooms want to reach new audiences, but creator partnerships can be costly and complex. Adriana Lacy shares a tested framework for building effective collaborations. Her approach addresses common pitfalls and offers practical steps.
Why Journalists Face New Risks Using AI for Headlines?
AI tools promise to speed up headline writing, but using them with unpublished drafts could expose journalists to legal and security risks. Here’s what newsroom leaders need to know.
Why 'Compute' Is Taking Over Tech Language - Why It Matters
Tech jargon is reshaping how media and executives talk about AI and infrastructure. The rise of 'compute' as a catch-all term is changing industry language. Some say it clouds meaning and clarity.
How Jim VandeHei Uses AI to Sharpen Writing and Editorial Workflow
AI can make writing better or worse. Jim VandeHei explains how skillful use of AI tools can boost clarity, originality, and editorial standards-if writers set the right rules.
Yahoo Finance Launches Media and Advertising Hub With Top Publishers
A new hub brings together reporting from ADWEEK, MediaPost, Marketing Brew, Axios, and Marketing Dive. Yahoo Finance aims to help investors and professionals track rapid changes in media and advertising. No subscription is required.
The Independent Expands Refugee Support With UK and US Partnerships
Media brand deepens its commitment to refugee advocacy by partnering with UK and US organizations, offering editorial coverage and donated ad inventory during Refugee Week and World Refugee Day.
DoubleVerify Unveils DV Neura to Automate Ad Buying With AI
A new AI-powered engine from DoubleVerify aims to automate media buying and campaign optimization. DV Neura connects ad-verification data directly to campaign execution. Early adopters are already testing the technology.
Ascend Media Debuts World of Fine Spirits With Tasting Library and Awards
A new spirits-focused publication has launched alongside a leading wine title. The site features expert contributors, a searchable tasting notes library, and plans for annual awards. Video content is also in development.
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