Creator Economy News - Page 3
73 articles
Meta Pilots Stand-Alone AI App for Facebook Creators
A select group of Facebook creators is testing Meta’s new AI-powered companion app. The tool aims to centralize content management, audience growth, and engagement. Meta continues to expand its AI offerings for creators.
YouTube and Forbes Unveil New Tools for Creator-Driven Campaigns
AI-powered insights and creator networks are reshaping brand partnerships. YouTube launches new data tools at Cannes Lions. Forbes introduces a platform to connect brands with social storytellers.
Twitch’s Mike Minton Says Creators Now Drive Brand Innovation
Brands are shifting from agencies to creators for campaign ideas. Twitch’s chief product officer explains why community-driven creativity is changing how advertisers reach audiences.
Forbes Experiments With Creator-Led Video to Expand Social Reach
A new initiative puts TikTok and Instagram creators at the center of Forbes’ off-platform strategy. The publisher is testing flexible deals to boost video-led coverage and audience growth.
Polymarket Accused of Paying Creators for Misleading Bet Videos
A Wall Street Journal investigation found Polymarket paid creators to post videos of fake bets. The company reportedly discouraged disclosure of these paid partnerships. Polymarket says it will audit its promotional content.
Lipton Taps Local Creators to Power Social Content Across Markets
A new approach lets Lipton scale creator marketing without building in-house social teams. The brand partners with local influencers to generate content for multiple regions.
Why Newsrooms Struggle to Keep Top Creator Talent
News publishers are learning that building creator-led content is not enough. Retaining creators requires mutual respect, patience, and transparency. Here’s what newsrooms often get wrong-and how to fix it.
How Newsrooms Are Making Creator Partnerships Work
Newsrooms want to reach new audiences, but creator partnerships can be costly and complex. Adriana Lacy shares a tested framework for building effective collaborations. Her approach addresses common pitfalls and offers practical steps.
Cannes Lions 2026 Puts Creators at Center Stage on the Riviera
Creators are taking over Cannes Lions 2026 with dedicated spaces, events, and direct access to top brand decision-makers. Agencies and creators agree this year marks a major shift in the festival’s focus.
Meta Rolls Out World Cup Features Across Threads, Instagram, Facebook
Meta introduces new World Cup experiences on Threads, Instagram, Facebook, and WhatsApp. Users get themed content, live updates, and interactive features. Marketers see expanded campaign opportunities.
LinkedIn Debuts Creator Marketplace for Brand Partnerships
Brands can now connect with vetted creators directly on LinkedIn. The new Creator Marketplace offers tools for discovering and collaborating on both organic and sponsored content. Early access is limited to select users in North America.
Dentsu Relaunches 360i as Social-First Solution for US Brands
Dentsu brings back the 360i brand as a US social-first solution. Christine Cotter will lead a small team focused on connecting culture, creators, commerce, and community. No clients have signed on yet.
Retailers Rethink Creator Partnerships as Affiliate Models Lose Steam
Retailers are overhauling creator programs to boost engagement and revenue. Flat affiliate commissions are out. Gamified communities and tiered rewards are in. Discover how Target and Aerie are changing the rules for creators.
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