Analytics & Measurement - Page 5
130 articles
AI Data Centers Are Fueling a Hidden Environmental Crisis
AI’s rapid growth is driving a surge in data center energy and water use. Most companies aren’t tracking this impact. Sustainability frameworks are struggling to keep up.
New Publisher Reach Metric Expands Website Audience Measurement
A new metric now lets publishers measure total website reach, not just ad-exposed users. The DNA study from agma introduces Publisher Reach, offering broader insights for content and marketing teams.
IAB Tech Lab Unveils Major Supply Chain Transparency Update
A proposed update to the OpenRTB SupplyChain object could reshape how advertisers track programmatic transactions. The change aims to give buyers deeper insight into both technical and payment participants. Public comment is open until August 2026.
Viamedia.ai and Hearst Enable Household-Level Ads on Local TV
Local TV advertisers can now target individual households. Viamedia.ai and Hearst Television have tested dynamic ad insertion on select stations. The move brings data-driven targeting to broadcast streams.
AGF Data Reveals Streaming Still Trails TV for World Cup Reach
Fresh AGF figures show how audiences split between traditional TV and streaming for the first days of the World Cup. Linear TV remains dominant, but millions now watch exclusively online.
Super Users Drive Most Engagement on Publisher Apps
A small group of highly active users accounts for the majority of sessions and time spent in publisher apps. Most users remain anonymous, leaving untapped potential for deeper engagement and revenue.
YouTube and Forbes Unveil New Tools for Creator-Driven Campaigns
AI-powered insights and creator networks are reshaping brand partnerships. YouTube launches new data tools at Cannes Lions. Forbes introduces a platform to connect brands with social storytellers.
Adobe Bets Big on Its Own AI Ad Tools to Drive Results
Ad budgets are rising as Adobe leans on its own AI-powered ad platforms. The company is testing new agentic AI and generative tools to optimize campaigns. Early results show a shift in spend and strategy.
Concord Raises $3M to Streamline Media Campaigns With Minimal AI
A French platform is betting that less AI leads to better campaign execution. Concord just secured $3 million to help advertisers activate campaigns across Google, Meta, and Amazon-without relying on heavy AI optimization.
Why Fragmented Data Is Undermining Health Care Marketing Results
Health care marketers are struggling to connect data across teams and channels. Disconnected measurement frameworks make it difficult to track campaign performance and optimize investments.
AppsFlyer Raises $1B in Series E, Eyes IPO After $2.7B Valuation
A major funding round has propelled AppsFlyer to a $2.7 billion valuation. The analytics firm secured over $1 billion from investors including Google and Meta. The company is now preparing for a potential public offering.
Amazon Rolls Out AI-Powered Conversational Ads Across the Web
Interactive display ads now let users ask product questions. Amazon brings AI-driven prompts to publisher sites. New ad formats aim to boost engagement and conversions.
Bonnier News Local and Gota Media Boost Engagement With Core Model
A new metric is helping Swedish local newsrooms focus on quality engagement. The Core Model tracks subscriber interaction and content performance, driving growth and collaboration. Early results show a sharp rise in digital subscriptions.
SEO Experts Highlight Key Habits and Mindset Shifts for 2026
Industry leaders share actionable SEO strategies for consistent results. Learn how to address uncertainty, adapt to new tools, and rethink your approach. Discover what’s driving change in search today.
Deichmann Brings Media Planning In-House With AEOS
A major German shoe retailer is shifting its media planning to an AI-powered platform. The move aims to boost flexibility, transparency, and control over campaigns. Deichmann expects faster decisions and better use of its own data.
Prime-Time TV Ratings Surge as WM-Free Night Boosts Viewership
With no WM match on free TV, Das Erste and ZDF saw strong prime-time ratings. 'Der Wien-Krimi' led the night, while private broadcasters struggled to break into the top 25.
Google Faces New Rules on AI Use of Publisher Content
A UK regulator now requires Google to show how it uses web content in AI search. Brands, retailers, and publishers gain new leverage-but must act to control their data.
Goodway Group Cuts SSP Partners After Supply-Path Optimization Push
An independent agency has slashed its SSP partners to single digits. Goodway Group’s supply-path optimization efforts now focus on direct supply and quality media, aiming to boost efficiency and cut costs.
Adobe Launches Brand Visibility Platform With Semrush Data Integration
A new Adobe platform now uses Semrush data to help brands track and improve their visibility in AI-driven search. The tool connects content optimization to measurable business outcomes.
DoubleVerify Unveils DV Neura to Automate Ad Buying With AI
A new AI-powered engine from DoubleVerify aims to automate media buying and campaign optimization. DV Neura connects ad-verification data directly to campaign execution. Early adopters are already testing the technology.
Page 5 by 7