Design & Creative Production
49 articlesGood coverage can include audience reports, content refreshes, data stories, benchmark reviews and licensing questions. The purpose is to show what changes for users, what remains unclear and which related services enter the comparison.
The conversation around Canva, Figma, Adobe Photoshop, Adobe Illustrator gives the tag additional depth. It shows which tools solve neighboring problems and where the service fits inside a larger stack.
Digital Archive Turns America’s Public Restrooms Into 3D Museum Pieces
A freelance designer has spent three years 3D scanning public restrooms across the US. His digital archive now invites public submissions and reveals the overlooked quirks of American bathroom culture.
Inside The Drum Live 2026: Editorial Power Moves Shape Marketing
Major brands and agency leaders face off in London as The Drum Live 2026 opens its newsroom to the public. Attendees shape the editorial agenda and challenge industry orthodoxy.
L’Oréal Taps AI to Reach Men With CeraVe Campaign in Australia
L’Oréal is using AI to create a CeraVe campaign aimed at men in Australia and New Zealand. The company worked with Springboards to quickly generate original taglines and creative concepts.
Meta’s AI Is Wasting Your Ad Budget-Here’s Why
Meta’s AI keeps showing the same ad message to the same users, driving up costs and missing entire buyer segments. Here’s how creative repetition is quietly draining your campaigns-and what you can do to fix it.
How Pool One and AWK Aim to Redefine Outdoor Advertising
Outdoor ad budgets are under pressure. Pool One and AWK are joining forces to expand their reach. Markus Stahmer explains how digital formats and AI are changing the market.
Google Shares YouTube Ad Strategies That Boost ROI
New research from Google pinpoints which creative choices drive more conversions on YouTube. Human voices, early branding, and native visuals now have proven impact. The latest guidelines give advertisers clear, practical benchmarks.
AP Moves US Video Production Jobs to India Amid Layoffs
Twenty US video production roles are being cut as AP shifts work to India. Union leaders warn of risks to coverage quality. Additional layoffs in photo and London video teams are planned.
Higgsfield Secures $400M Series B, Valued at $5.4B
A major funding round has pushed Higgsfield’s valuation to $5.4 billion. The AI video platform now claims 30 million users and $700 million in annualized revenue. Its tools are gaining traction with Fortune 500 enterprises.
Why AI-Generated Images Look Alike and How to Stand Out
Many AI-generated visuals share a similar style, making it hard for brands to differentiate. Experts say the key is not longer prompts, but a clear visual identity, reference images, and the right tools.
Why Demand Gen Is Transforming the PPC Playbook
Performance marketers now face new demands as Google’s Demand Gen campaigns shift PPC from intent-based targeting to full-funnel creative strategy. Learn how audience insights, creative assets, and attention metrics are reshaping paid search success.
Burda Expands "Lissy Pony" Into AI-Powered YouTube Series
A children’s magazine brand is getting a digital makeover. Burda is turning "Lissy Pony" into a multilingual video series using generative AI. The first episodes will launch on YouTube this fall.
Dentsu Targets Profitability in All Markets by 2027
Net organic growth reached 0.3% in the first half. Dentsu updated its turnaround plan and aims to eliminate losses in every market by 2027. The company is cutting costs, reducing staff, and investing in digital and AI capabilities.
Spider-Man’s Box Office Surge Revives Marvel’s Movie Fortunes
Premium formats and record-breaking ticket sales have propelled “Spider-Man: Brand New Day” to a billion-dollar milestone. Marvel Studios is counting on this momentum to boost upcoming releases after recent disappointments.
Stellantis Launches Drone Storytelling for Automotive Marketing
Immersive drone shows are coming to U.S. cities as Stellantis partners with Nova Sky Stories. The collaboration brings branded aerial experiences to live audiences and digital fans. Automotive marketing meets large-scale drone art.
Cuisinart Finds Success With Amazon’s AI Video Ad Tool
AI-generated video ads are now meeting brand standards. Cuisinart tested Amazon’s new creative agent and saw promising results. The company plans to expand its use for future campaigns.
Google Earth AI Update Raises Alarms Over Fake Satellite Images
A new AI feature in Google Earth now lets users create fabricated satellite images. Media professionals warn this tool could be used to spread disinformation. The update has immediate implications for newsrooms and OSINT analysts.
Digital Out-of-Home Ads Target Surging Women’s Sports Viewership
Women’s sports is attracting new ad dollars as digital out-of-home campaigns reach engaged fans. Publishers and tech vendors are tracking unique audience behaviors to inform marketing strategies.
Degree Deodorant Turns NYC Subway Heat Into Marketing Moment
New York commuters faced record heat as Degree Deodorant rebranded subway stations with heatwave-inspired names. The campaign tapped into real commuter language and social media trends.
HelloFresh Tests AI-Generated Ad Creative in Times Square
AI-powered creative tools enabled HelloFresh to launch a Times Square ad in a single day. The campaign highlights how brands can rapidly scale and test marketing assets using automation.
Coca-Cola’s New Typeface Sparks Marlboro Comparisons Online
A redesigned Coca-Cola font is drawing attention for its resemblance to the Marlboro cigarette logo. Social media users are fueling the conversation with memes and commentary. The rebrand aims to unify the brand’s global identity.
Runway Unveils Media Router to Streamline Generative AI Integration
Developers can now use Runway Media Router to automatically select the best generative model for images, video, or audio. The tool aims to simplify integration and optimize for quality, speed, or cost.
Etsy Sellers Abandon Platform Amid AI Art and Drop-Shipping Surge
Longtime creators are leaving as AI-generated art and drop-shipping listings crowd out original handmade goods. New competitors are emerging with stricter policies. Etsy’s recent rule changes and enforcement gaps are fueling the exodus.
Corcoran Group Uses AI to Cut Ad Waste and Boost Results
AI-powered insights are helping Corcoran Group focus ad spend on what works. The company now analyzes creative and performance data together to reduce wasted budget. New tools reveal which campaigns drive real results.
How Google Uses Visual Semantics to Rank Websites
Google’s search algorithms now analyze not just text, but also page layout, design, and interactive elements. New patents and research reveal how visual structure impacts rankings and topical authority. Learn what this means for SEO in 2026.
AI-Generated Flyers Flood Real-World Spaces, Readers Push Back
AI-designed flyers are showing up everywhere, from menus to billboards. Readers say the results are often confusing or off-putting. The backlash is growing as more communities notice the trend.
Fi Uses AI to Create Photorealistic Dogs for New Campaign
A smart pet tech company is using advanced AI to generate lifelike dog images for its latest product launch. The campaign highlights breed-specific details and real animal behavior.
Printable Comic Helps Kids Understand Climate Change
A new comic offers a kid-friendly guide to climate change. The printable resource aims to support children and educators in discussing environmental changes and emotions.
Levi's Ambush Marketing at World Cup Drives 1B Impressions
A simple tarp at Levi's Stadium sparked a viral campaign. The brand turned FIFA's branding restrictions into a global marketing win. Sales and visibility surged as a result.
Neo Robot Unveils Human-Like Hands With 25 Degrees of Freedom
A new generation of home robots is emerging, and Neo’s advanced five-finger hands are at the center. 1X’s latest design mimics human dexterity, promising safer, more capable household automation. Early access starts at $20,000.
SPORT Tests AI to Streamline Print Edition Production
A leading Spanish sports publisher is piloting AI tools to help adapt digital content for print. The project aims to boost efficiency while keeping editorial standards and identity intact.
Page 1 by 2