Community & Membership - Page 2
78 articles
Patreon Moves to Block AI Crawlers From Accessing Creator Content
AI companies are being blocked from scraping Patreon posts for training data. The platform now uses Cloudflare to stop unauthorized crawlers. Creators gain more control over how their work is used.
Nespresso Leans Into Community and Data for Audience Growth
Nespresso USA is shifting its marketing to embed in real communities and use first-party data for deeper customer engagement. VP Jessica Padula explains how product innovation and agency collaboration drive results.
European Media Marketplace Launches to Unify Ad Buying Across Borders
A coalition of major European media and tech firms has launched the European Media Marketplace. The new initiative aims to streamline access to premium inventory, first-party data, and AI-powered campaign tools for advertisers.
Burda Pauses Bambi Awards for 2026 Amid Economic Strain
Germany’s iconic Bambi Awards will not take place in 2026. Organizers cite rising costs and economic pressure. The event is set to return in 2027 with a new concept.
Gen Z Shifts From Digital Media to Real-Life Experiences
Gen Z is spending more time on digital media but reports less emotional benefit. Many are turning to in-person activities, physical stores, and tangible media. This shift could impact digital advertising and engagement strategies.
Cascade PBS Launches Local Public to Power Station Streaming Apps
A new subsidiary from Cascade PBS offers public media stations a way to launch their own branded streaming apps. The move aims to help local broadcasters strengthen digital video delivery and audience ties.
How Founders Became a Million-Dollar Podcast Without a Staff
A podcast built on independence now counts top CEOs as listeners. Its creator turned down a $50 million offer. Discover how Founders grew from obscurity to a major revenue source.
Local News Trust Drops as Partisan Divide Grows
Americans’ trust in local news is slipping. New data shows a decline in perceived value and widening partisan gaps. Fewer people turn to traditional outlets, raising questions for publishers.
2026 World Cup Puts Programmatic Sports Ad Economics to the Test
Advertisers face new challenges as the 2026 World Cup pushes programmatic live sports beyond reach and into measurable outcomes. Rising CPMs and fragmented budgets force brands to rethink campaign strategies.
TV Time App to Shut Down as Whip Media Prioritizes AI
A major TV tracking app will close in July 2026. Whip Media is ending TV Time to focus on AI tools. Users can export their data before the shutdown. The move highlights shifting priorities in media tech.
Ace Hardware Turns Prime Day Buzz Into Loyalty and Revenue Gains
Retailers are adapting to the mid-year deals surge. Ace Hardware uses its own Rewards Days to drive sign-ups, boost retail media, and capture market share. The strategy leverages shopper behavior shaped by Amazon’s Prime Day.
Reddit Data Now Powers AI Search for Google and OpenAI
Reddit has signed major data licensing deals, making its user-generated content a key resource for AI models. COO Jen Wong explains why human posts remain central to Reddit’s value.
Independent Publishers Find Growth in Scalable Print-Digital Models
Independent publishers are leveraging new production tools to scale efficiently. Dean Cook outlines how fixed-cost workflows and hybrid print-digital strategies are reshaping local media. Distribution and technical compliance remain critical.
How CT Mirror Secures Local Matches for NewsMatch Campaigns
Local newsrooms are raising more through local matches than national programs provide. CT Mirror shares its approach to building sustainable community funding. Learn how planning and targeted outreach drive results.
Freelance Collectives in Sweden and Germany Offer New Support Models
Independent journalists in Sweden and Germany are building new communities. These collectives provide collaboration, mentoring, and shared resources. The approach contrasts with the isolated freelance experience common in the UK.
Unilever Mobilizes 50,000 Creators for World Cup Campaign
A record 50,000 creators are powering Unilever’s World Cup push. The brand’s strategy includes global influencer activations and large-scale pop-up events in host cities. Unilever aims to boost earned media and brand engagement.
Suno Unveils Spark Program to Attract Independent Artists to Its AI Platform
A new incubator offers grants and mentorship to unsigned musicians. Suno aims to become more than an AI music tool. Artists must agree to broad licensing terms to participate.
Motor Presse Stuttgart Overhauls Marketing and Launches #rauszeit Campaign
A major restructuring brings marketing and distribution closer together. The new #rauszeit campaign unites multiple brands. Digital skills and data-driven subscription management are now central.
World News Day 2026 Calls Publishers to Unite for Journalism
News leaders urge publishers to join World News Day 2026. The campaign aims to show why journalism matters and build public trust. Over 1,000 publishers participated last year. Registration is now open.
The Stack Triples Newsletter Reach With Runtime Acquisition
A UK B2B tech publisher has nearly tripled its newsletter audience after acquiring a US rival. The deal brings new leadership, expands reach, and shifts focus to commercial growth. Sponsored content now drives most revenue.
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