Social Distribution - Page 2
42 articles
The Stack Triples Newsletter Reach With Runtime Acquisition
A UK B2B tech publisher has nearly tripled its newsletter audience after acquiring a US rival. The deal brings new leadership, expands reach, and shifts focus to commercial growth. Sponsored content now drives most revenue.
News Video Consumption Surges as Social Platforms Overtake TV
Audiences are turning to social media for news videos. New data shows younger viewers prefer online platforms over traditional TV. Publishers see opportunities in both short and long-form video content.
NY Court Backs Law Forcing Social Platforms to Take Hate Speech Reports
New York's top court signals support for a law requiring social platforms to accept user complaints about hateful conduct, even if the speech is protected by the First Amendment. The decision could impact how platforms handle user reports.
Forbes Experiments With Creator-Led Video to Expand Social Reach
A new initiative puts TikTok and Instagram creators at the center of Forbes’ off-platform strategy. The publisher is testing flexible deals to boost video-led coverage and audience growth.
Polymarket Accused of Paying Creators for Misleading Bet Videos
A Wall Street Journal investigation found Polymarket paid creators to post videos of fake bets. The company reportedly discouraged disclosure of these paid partnerships. Polymarket says it will audit its promotional content.
Lipton Taps Local Creators to Power Social Content Across Markets
A new approach lets Lipton scale creator marketing without building in-house social teams. The brand partners with local influencers to generate content for multiple regions.
Inside the Mystery Parcel Craze and Its Surprising Appeal
A storefront in Amsterdam lets customers buy and open random Amazon packages. One editor shares why the experience is both tempting and off-putting for digital creators.
Why Newsrooms Struggle to Keep Top Creator Talent
News publishers are learning that building creator-led content is not enough. Retaining creators requires mutual respect, patience, and transparency. Here’s what newsrooms often get wrong-and how to fix it.
How Newsrooms Are Making Creator Partnerships Work
Newsrooms want to reach new audiences, but creator partnerships can be costly and complex. Adriana Lacy shares a tested framework for building effective collaborations. Her approach addresses common pitfalls and offers practical steps.
Reddit Shifts From Link Dump to Community Hub for News Publishers
News publishers are rethinking how they use Reddit. The platform now rewards participation over promotion. Community engagement is driving new traffic and insights.
Florida Targets TikTok Over Alleged Violations of Teen Account Law
A new lawsuit accuses TikTok of letting under-14s create accounts without parental consent. Florida seeks penalties and tighter compliance. The case could impact how platforms manage young users.
Meta Rolls Out World Cup Features Across Threads, Instagram, Facebook
Meta introduces new World Cup experiences on Threads, Instagram, Facebook, and WhatsApp. Users get themed content, live updates, and interactive features. Marketers see expanded campaign opportunities.
LinkedIn Debuts Creator Marketplace for Brand Partnerships
Brands can now connect with vetted creators directly on LinkedIn. The new Creator Marketplace offers tools for discovering and collaborating on both organic and sponsored content. Early access is limited to select users in North America.
How Edinburgh Minute Built a Profitable Local Newsletter Model
A local newsletter founder reveals how he doubled free subscribers yearly. Discover the strategies behind sustainable growth, high open rates, and paid conversions. Learn what works—and what to avoid—in daily email publishing.
Dentsu Relaunches 360i as Social-First Solution for US Brands
Dentsu brings back the 360i brand as a US social-first solution. Christine Cotter will lead a small team focused on connecting culture, creators, commerce, and community. No clients have signed on yet.
Meta Faces Scrutiny Over Account Bans as Oversight Board Demands Change
Meta’s Oversight Board is questioning the fairness of account bans. The Board urges Meta to improve transparency and appeals for creators. Instagram and Facebook penalties remain inconsistent. This could reshape how content bans impact digital publishers.
How Spilnews Is Rewriting Gen Z Newsrooms for Real Engagement
Spilnews is shaking up Dutch news for Gen Z. Their model puts connection before content. Community input shapes every story. Editorial and branded content stay strictly separate. Discover how this approach could change your own newsroom.
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