Product Launches - Page 3
221 articles
Ströer Launches AI-Powered Native Ads With Real-Time Brand Chat
A new ad format lets users chat directly with brands inside native ads. Ströer and Seeding Alliance aim to boost engagement for complex products. The tool is now available for booking.
Kroger Precision Marketing Brings Sponsored Product Ads to AI Assistant
Sponsored product ads now appear in Kroger's AI shopping assistant. Advertisers gain new placements across Kroger's digital platforms. The move leverages first-party data for measurable results.
Google Rolls Out Smarter Tools for Audience Data Management
Developers gain new ways to manage and validate audience lists as Google updates its Data Manager API. The release introduces flexible data handling, improved error reporting, and richer address support for Google Analytics.
Microsoft Clarity Rolls Out Branded vs Non-Branded AI Query Insights
A major update to Clarity now lets users segment AI analytics by branded and non-branded queries. This new feature helps teams pinpoint how their brand is discovered in AI-powered search and chat results.
Trump Media Debuts Paid Truth Social Data Feed for Faster Access
A new paid API now delivers real-time Truth Social posts from Donald Trump and top accounts. The launch follows calls for regulatory scrutiny from key lawmakers. Media and data firms are watching closely.
Google Analytics Flags Missing URL Parameters in Campaigns
A new diagnostic alert in Google Analytics now warns marketers when campaign URLs lack key aggregate identifiers. This update aims to improve attribution accuracy as privacy rules reshape digital advertising.
Google Unveils Official Guide for YouTube Audio Ads
A new help page brings all YouTube audio ad requirements, setup steps, and creative tips together for the first time. Advertisers now have a single resource to launch and optimize audio campaigns across YouTube and YouTube Music.
OpenAI Tests ChatGPT Ads That Start Instant Business Chats
A new ad format is being piloted that skips landing pages and launches direct conversations with AI-powered business agents. This could reshape how brands interact with potential customers and capture leads online.
Fitness Creator Launches Global Subscription Platform After Viral Surge
A fitness creator transformed her social media momentum into a paid platform. Her new subscription service now reaches tens of thousands of members worldwide. The move highlights a key decision point for digital fitness entrepreneurs.
IAB Tech Lab Rolls Out AAMP 2.3 for Agentic Ad Deployments
AAMP 2.3 aims to streamline agentic advertising for enterprises. The update brings enhanced privacy, improved accuracy, and easier integration with major ad platforms. Compatibility now extends to AWS and Databricks.
Sweetgreen Uses Atmosphere TV to Target World Cup Audiences
A new campaign put Sweetgreen’s wraps in front of sports fans during the 2026 FIFA World Cup. The brand focused on digital out-of-home ads in key cities. Early data shows a significant lift in store visits.
Snapchat Expands Tools and Programs for Agency Partners
Agencies gain new ways to manage brands and collaborate on Snapchat. Updated access controls and expanded programs aim to boost campaign efficiency. More resources and support are coming for partners this year.
Google Rolls Out SDF v10.1 With AI Labels and DOOH Tools
Advertisers using Display & Video 360 now have access to new AI transparency labels, digital out-of-home campaign support, and enhanced bulk management features. Google’s SDF v10.1 update also retires all earlier versions.
WPP Media Launches 'Made Together' Series With The Trade Desk
A new content series spotlights collaboration between WPP Media and partner companies. The debut episode features a candid discussion with The Trade Desk CEO. Industry tensions and agency relationships take center stage.
Google Search Console Expands Platform Properties Worldwide
Social and video content creators can now track Instagram, TikTok, X, and YouTube performance in Google Search Console. New global rollout includes a detailed help guide for analyzing cross-platform data.
AI Toilet Startup Throne Science Secures $10M Series A Funding
A new AI-powered toilet device aims to revolutionize gut health tracking at home. Throne Science, co-founded by a former Whoop CTO, has raised $10 million to expand its smart bathroom technology. The company is targeting both consumers and clinicians.
Degree Deodorant Turns NYC Subway Heat Into Marketing Moment
New York commuters faced record heat as Degree Deodorant rebranded subway stations with heatwave-inspired names. The campaign tapped into real commuter language and social media trends.
Upstream Works Unveils AI Platform for Autonomous Customer Service
A new AI Experience Platform aims to automate customer interactions and support agents in real time. Upstream Works says the tool offers secure deployment and data control. The platform launches in Fall 2026.
X and Visa Unveil X Money App for U.S. Premium Users
Premium subscribers in the U.S. can now access X Money, a standalone payment app. The launch includes a Visa debit card and global ATM access. This move advances X's push toward an all-in-one platform.
J-SOS App Aims to Redefine Journalist Safety Resources
A new app, J-SOS, is being developed to address the unique safety needs of journalists. The project seeks input from media professionals to shape its features. Early testers are invited to participate.
Amazon Refocuses AI Efforts, Retires Some In-House Models
Several internal AI projects are winding down as Amazon shifts resources. The company is prioritizing key models and new strategies. Teams are being reorganized to align with evolving customer needs.
HelloFresh Tests AI-Generated Ad Creative in Times Square
AI-powered creative tools enabled HelloFresh to launch a Times Square ad in a single day. The campaign highlights how brands can rapidly scale and test marketing assets using automation.
Union Journalists Launch Pittsburgh Progress as Cooperative News Outlet
A new cooperative newsroom, Pittsburgh Progress, is now live. Founded by union journalists and community members, it aims to deliver reporting focused on working-class needs in the region.
Passkeys Now Required for New Google Ads API Tokens
Starting August 5, new OAuth 2.0 refresh tokens for Google Ads API will require passkey authentication. Existing tokens remain valid. Developers and agencies must prepare for the updated security process and potential onboarding delays.
Coca-Cola’s New Typeface Sparks Marlboro Comparisons Online
A redesigned Coca-Cola font is drawing attention for its resemblance to the Marlboro cigarette logo. Social media users are fueling the conversation with memes and commentary. The rebrand aims to unify the brand’s global identity.
ChatGPT Ads Rolls Out Conversion Bidding and Geo Exclusions
Advertisers gain new tools for campaign optimization, conversion tracking, and budget pacing. ChatGPT Ads now supports geo exclusions, mobile measurement integrations, and bulk campaign management, making it more competitive with established ad platforms.
Google Tests Household Income Exclusions in Performance Max
A new campaign setting lets advertisers exclude specific household income brackets in Performance Max, offering more audience control without sacrificing automation. The feature could reshape targeting for luxury, finance, and value-focused brands.
The Hill Launches Hill Insider to Engage Political News Superfans
A new subscription from The Hill offers deeper access for its most dedicated readers. Premium members get exclusive newsletters, interactive video calls, and ad-free browsing. The move aims to diversify revenue while keeping core content free.
Agencies Struggle to Prove Client Visibility in ChatGPT
Clients now demand proof of their presence in AI search results, but most agencies lack the tools to deliver clear answers. New data shows AI-driven search is the top client request, outpacing paid ads and video.
Google’s Buyer Direct Challenges Agentic AI in Ad Sales
A new direct booking tool for agencies is in beta with Google Ad Manager publishers. It could disrupt agentic AI ad sales by removing DSP and SSP fees. The move leverages Google's dominant ad server position.
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