Monetization & Revenue - Page 4
161 articles
Vista Equity and Quinti Capital Make $1.65B Bid for Criteo
Two investment firms have offered to acquire Criteo at a 50% premium. The deal would require shareholder approval and could lead to a Nasdaq delisting. Criteo has not yet responded.
Walmart Connect and Magnite Unite Retail Media and CTV for Growth
Retail media and connected TV are merging in new ways. Walmart Connect and Magnite are building a unified ecosystem. The focus is on long-term growth and measuring results across all channels.
Kickbacks Lets AI Users Earn Ad Revenue From Agent Prompts
A new project lets users embed ads in AI agent prompts and share half the revenue. Kickbacks is attracting thousands of daily users and raising questions about the future of ad monetization in AI workflows.
How Founders Became a Million-Dollar Podcast Without a Staff
A podcast built on independence now counts top CEOs as listeners. Its creator turned down a $50 million offer. Discover how Founders grew from obscurity to a major revenue source.
Criteo Receives Takeover Bid From Vista Equity and Quinti Capital
A major ad-tech player is now the target of a high-premium acquisition offer. Two investment firms have teamed up to make a move. The deal could reshape the retail media landscape.
Versant Media Group to Acquire Full Swing for $530 Million
A major media owner is expanding beyond TV. Versant Media Group will buy golf simulator company Full Swing for $530 million. The deal signals a push into new business areas.
Sean Evans on Building Hot Ones and the Future of Creator Interviews
Sean Evans, host of Hot Ones and a TIME 100 creator, discusses the evolution of creator-led interviews, the impact of platforms like YouTube and CTV, and what’s next for the creator economy.
Programmatic Pause Ads Await Standardization
Brands want to use programmatic pause ads, but technical hurdles remain. Standardized buying and measurement are still in development. Agencies and platforms are preparing for broader rollout.
How Publishers Can Boost Video Ad Revenue With JWX Strategies
Video now accounts for up to a third of ad revenue for top publishers. JWX CEO John Nardone shares practical advice on maximizing video monetization, from content choices to platform tactics.
Le Monde Blocks Bad Bots While Monetizing AI Partnerships
AI bots are targeting publisher content. Le Monde is fighting back with advanced bot management and new licensing deals. The French newsbrand is seeing fresh revenue and stronger content protection.
2026 World Cup Puts Programmatic Sports Ad Economics to the Test
Advertisers face new challenges as the 2026 World Cup pushes programmatic live sports beyond reach and into measurable outcomes. Rising CPMs and fragmented budgets force brands to rethink campaign strategies.
CTV Advertisers Gain Access to Near-Complete Show-Level Performance Data
Advertisers on connected TV can now see detailed show-level ad performance. New integrations enable live optimization and greater transparency. This shift could reshape how brands allocate CTV budgets.
Agentic Media Buying Reshapes Programmatic CPMs and Fill Rates
New data reveals how agentic media buying is changing programmatic ad performance. Analysts compare CPMs, fill rates, and auction strategies to traditional methods. Publishers see shifts in user engagement and revenue metrics.
World Cup Ad Spend Leaves Non-Partners on the Sidelines
Ad budgets are shifting as the World Cup dominates June. Non-partner brands are pausing spend, while major sponsors concentrate resources on TV. The market impact is smaller than expected.
Daily Mail Faces $10M Lawsuit Over Social Media Photo Use
A class action accuses the Daily Mail of routinely using social media images without permission. The lawsuit claims potential liabilities could reach $10 million annually. Media professionals are watching closely.
Dove and Victoria’s Secret Pink Bet on 'Elle' Series Integration
Major beauty and fashion brands are investing in Amazon Prime’s 'Elle' series. Despite mixed reviews, Dove, Victoria’s Secret Pink, and L'Oréal Paris are launching in-show integrations and campaigns. Brands hope to capture audience loyalty.
Equativ’s Michael Lehman Sees AI as a Boost for Open Web and Programmatic
AI is stirring debate in digital advertising, but Equativ’s Michael Lehman offers a rare optimistic view. He discusses transparency, publisher prospects, and why halting marketing spend could backfire.
Cloudflare Sets 2026 Deadline for AI Crawlers to Split From Search
AI companies face new rules on web crawling. Cloudflare will block mixed-use bots from ad pages by default in 2026. Publishers may gain more control and revenue from AI training access.
Ace Hardware Turns Prime Day Buzz Into Loyalty and Revenue Gains
Retailers are adapting to the mid-year deals surge. Ace Hardware uses its own Rewards Days to drive sign-ups, boost retail media, and capture market share. The strategy leverages shopper behavior shaped by Amazon’s Prime Day.
People Inc. Blocks AI Scrapers, Prioritizes Creator Trust in Licensing Deals
People Inc. is tightening control over how AI platforms access its content. The company now blocks all AI scrapers by default, only allowing approved partners with licensing deals. Jonathan Roberts explains why trust in creators matters more than trust in AI.
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