Ad-Tech & Programmatic - Page 3
311 articles
Google Analytics Rolls Out Custom Attribution Windows for Conversions
Advertisers can now set precise lookback periods for both click-through and engaged-view conversions. The update removes preset limits, offering more control over how campaigns are measured. Customization is available in both Google Analytics and Google Ads.
Linear TV Holds Back Digital Ad Platforms’ CTV Ambitions
Streaming ad growth is slowing as linear TV keeps most U.S. ad viewing. Digital ad platforms face shrinking opportunities while walled gardens dominate connected TV. Analysts see no quick shift ahead.
Why Demand Gen Is Transforming the PPC Playbook
Performance marketers now face new demands as Google’s Demand Gen campaigns shift PPC from intent-based targeting to full-funnel creative strategy. Learn how audience insights, creative assets, and attention metrics are reshaping paid search success.
Dentsu Targets Profitability in All Markets by 2027
Net organic growth reached 0.3% in the first half. Dentsu updated its turnaround plan and aims to eliminate losses in every market by 2027. The company is cutting costs, reducing staff, and investing in digital and AI capabilities.
ERGO Launches External Attribution for Disney+ Video Ads
A new campaign on Disney+ uses external attribution to track real business outcomes. ERGO and lead link aim to connect streaming ads with measurable results. The approach could reshape how brands evaluate video performance.
Walmart Rolls Out Negative Keyword Controls for Search Ads
Advertisers gain new control over Walmart search ads with negative keyword exclusions. FIFA's hydration breaks remain a lucrative ad slot, despite ongoing debate. Both moves reshape how brands manage spend and visibility.
Google Clarifies YouTube and Discover Feed Ad Policies
Advertisers will see clearer language in YouTube and Discover Feed ad requirements after Google updated its policy documentation. The changes are editorial only and do not alter enforcement or introduce new rules.
Yahoo DSP Launches Real-Time Automated Ad Placement Tools
Advertisers can now automate audience targeting and creative selection. Yahoo DSP’s new integration with Clinch aims to cut manual work. Real-time data powers faster, more accurate ad delivery.
Google Sets 2026 Deadline to Shift Travel Ads to Search
Travel advertisers will see their campaigns automatically moved to Search campaigns for Travel starting in Q3 2026. The update aims to unify travel ad management and introduce AI-powered features, but manual migration remains an option.
YouTube Doubles Monetization Thresholds, Prioritizes Long-Form and TV Views
New requirements for YouTube Partner Program take effect in 2027. Creators must meet higher watch hour and Shorts view thresholds. The changes highlight YouTube’s focus on longer viewing and TV screens.
OpenAI Targets SMBs With New ChatGPT Ad Platform Expansion
Small and midsize businesses may soon access ChatGPT ads in Europe. OpenAI is building a dedicated SMB ad unit and testing new formats. The rollout could reshape how companies reach buyers at key decision moments.
YouTube Raises Monetization Bar for Creators With Stricter Rules
Monetization on YouTube is about to get tougher. New eligibility standards will require creators to double their watch hours or Shorts views. The changes could impact smaller channels and niche creators.
Perplexity Blocks Time’s AI-Targeted Ads Over Trust Concerns
AI search platform Perplexity has stopped Time’s markdown ads from affecting its search index. The company warns publishers about deceptive ad tactics. Trust scores and search visibility may be impacted.
DecryptAds Exposes Hidden Data Brokers Behind Location-Tracking Ads
A new tool lets anyone search massive ad tech datasets. DecryptAds reveals which brokers operate on specific sites and apps. Researchers can now trace how location data is shared and sold.
News UK Unveils Nucleus Panel for Direct Reader Insights
Brands and agencies can now access News UK readers face-to-face. The new Nucleus Panel promises faster, actionable marketing insights. Marketers get structured sessions to test ideas and messaging.
Google Launches Campaign Data Import Validation for Advertisers
Missing or incomplete campaign data can distort marketing analysis. A new validation report from Google now flags gaps in imported metrics before they affect cross-channel reporting. Advertisers gain a crucial tool for data quality control.
Why Advertisers Are Shifting From Demographics to Cultural Signals
Ad buyers are rethinking how they target audiences. Culture Hive’s new scoring system lets brands reach communities by cultural relevance, not just age or gender. Early results show higher returns and fewer missteps.
ChatGPT Ads Miss the Mark for Relevance and Results
Advertisers report that many ChatGPT ads appear off-topic. Data shows low sign-up rates and uneven ad delivery. Only a small share of ads cite sources. Marketers face challenges with targeting and conversions.
YouTube Experiments With Static Image Ads in Mobile Landscape Mode
Mobile viewers are seeing static image ads overlaid on horizontal YouTube videos as part of a new test. The format could increase ad frequency and offer advertisers a fresh placement, but may alter the viewing experience.
Roku Advertising Revenue Surges 25% as Subscriptions Climb
Ad revenue and subscriptions both jumped in the latest quarter. Roku credits higher-margin ad products and stronger inventory monetization. The company’s total revenue and gross profit also saw double-digit growth.
Agentic Advertising Raises New Risks for Media Budgets
Autonomous ad agents are reshaping campaign management. But unchecked automation can create costly blind spots. Human oversight and clear audit trails are now critical.
AI Set to Replace Most Media Planners by 2028
Gartner forecasts that artificial intelligence will handle 70% of media planning tasks by 2028. Major ad platforms are automating campaign management. Marketers face new challenges as AI reshapes digital advertising.
OpenAI’s ChatGPT Ads Face Hurdles With Marketers
Marketers can now buy ads on ChatGPT, but key measurement and attribution tools are missing. Adoption remains cautious as transparency concerns persist. Experts say the platform’s impact is still unclear.
Nielsen Acquires DoubleVerify in $2.15 Billion Cash Deal
A major digital media measurement deal is underway. Nielsen will pay a 30% premium to acquire DoubleVerify. The move aims to expand Nielsen’s reach in digital ad verification.
Why AI Still Needs Standards to Build Trust in Media
AI agents can interpret and connect data, but they cannot guarantee trust. As automation grows in publishing and ad tech, new standards are needed to ensure accountability and authority.
How Paid Search Data Can Boost Your AI Search Results
Marketers often overlook paid search accounts when planning for AI-driven visibility. Existing ad data, product feeds, and landing pages can directly influence how brands appear in ChatGPT, Google’s AI Overviews, and Microsoft Copilot. Here’s how to leverage what you already have.
Stellantis Launches Drone Storytelling for Automotive Marketing
Immersive drone shows are coming to U.S. cities as Stellantis partners with Nova Sky Stories. The collaboration brings branded aerial experiences to live audiences and digital fans. Automotive marketing meets large-scale drone art.
AI Overviews Undercut Paid Search Ads on Google SERPs
Advertisers face new risks as AI-generated answers on Google can contradict or ignore paid ads, impacting click-through rates and campaign costs. Subtle query changes now shift which brands are recommended, challenging both SEO and PPC strategies.
Meta Approved Paid Ads With AI-Generated Child Abuse Images
Dozens of explicit AI-generated child sexual abuse ads ran on Meta’s platforms, reaching thousands before removal. Researchers say Meta’s review process failed to block the content. The company claims new AI tools are improving detection.
Cuisinart Finds Success With Amazon’s AI Video Ad Tool
AI-generated video ads are now meeting brand standards. Cuisinart tested Amazon’s new creative agent and saw promising results. The company plans to expand its use for future campaigns.
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